Danica Jones - “The Age of Reputation Marketing”

Click here to load reader

  • date post

    11-Jan-2017
  • Category

    Education

  • view

    358
  • download

    1

Embed Size (px)

Transcript of Danica Jones - “The Age of Reputation Marketing”

The Age of Reputation Marketing

The Age of Reputation MarketingDanica Jones, [email protected]

#ConfluenceCon

Reputation Management

The old way: Dirty secret uncovered, explain to consumers...SERP immortality.#ConfluenceCon

2

The new way:Dont just brand your nameBrand your customer experience.#ConfluenceCon

3

RIP Reputation ManagementHelloooooo Reputation Marketing#ConfluenceCon

Definitely not reputation managementDefinitely not reactiveDefinitely easy to executeDefinitely COMPLEX

As of this talk, 94 books on reputation marketing found on Amazon13 published this year.Compare that to nearly 2,000 books on reputation management.

4

REPUTATION MARKETING:and consumers^

Reputation marketing:PR + UX + CX =PROFIT#ConfluenceCon

#ConfluenceConTheres some knowledge available

Stop being a fireman.

#ConfluenceCon

Get proactive GIVE A SHIT#ConfluenceCon

Customer reviews

Expert opinions

Testimonials

Third-party accreditations

Using customer insight data in branding and PR efforts

Each takeaway will include at least three ways brands can use social proof to increase brand trust

and sentiment online, from free tactics to paid options, and include case study data to emphasize

impact.9

Why? Consumer behavior has evolved.385038503 channels

#ConfluenceCon2-6 reviews before Zero Moment of Truth

88% of consumers engage in the Zero Moment of Truth before making a purchase.

Search engines are a dominant influence on consumer decisions.

10

Your brand =/= First Query#ConfluenceCon

Researchers seek trust and expertise first.

Dont focus on crushing the big boys.Join the conversation. Its CHEAPER.

88% of consumers engage in the Zero Moment of Truth before making a purchase.

Search engines are a dominant influence on consumer decisions.

11

Leverage Third-Party MediaWhat you dont own is a greater risk to reputation

#ConfluenceCon

Customer feedback matters.

#ConfluenceCon

13

Feedback Volume

#ConfluenceCon

Testimonials speak for themselves.Prove your worthBuild on consumer trustStand out

#ConfluenceCon

Let the experts do the talking.Consumers trust expertsObjectivity mattersLeverage Buyers Guides

#ConfluenceCon

Data drives results.Consumer insights should steer strategyCustomer insights should steer customer experienceOrganize analytics with a streamlined processBecome a cool hunter

#ConfluenceCon

17

Questions?

#ConfluenceConThank you!

Find me on the internet

@DIYAdventurer

or just Google me.