Dana Ditomaso - “Yes, You Can Make Brand Strategy Happen”
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Transcript of Dana Ditomaso - “Yes, You Can Make Brand Strategy Happen”
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YES, YOU CAN MAKE BRAND STRATEGY HAPPENDANA DITOMASO
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What is your brand?
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It’s more than marketing.
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Humans like consistency.
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Marketing workswhen it feels right.
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Your brand is your promise.
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You have other priorities, right?
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Brand strategy drives ROI.
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Let’s get started.
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Start with your core values.
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Imagine your companyas a person.
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HonestKnowledgeable
PragmaticOpen
Engaging
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Why did this process fail before?
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The brand is / the brand is not.
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Currently the brand is: romantic and airy.
In the near future, the brand may be: elegant and elite.
The brand is not: cheap or tacky.
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Define voice and tone.
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Brand strategy is more than just brand voice.
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Keep it simple!
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Make a living document.
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How to sell your client.
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How to sell your boss.
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Small companies are founder-driven.
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Big companies need direction.
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Without brand strategy,you can stagnate.
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What separates you from your competitors?
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Losing customers due to bad brand alignment?
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Service dealing with angry customers?
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Co-workers who aren’t “team players”?
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Marketing without purpose?
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Brand strategy fixes these things (and
more).
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THANK YOU!