Dan Slee, Walsall Council | #DigiLead
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Transcript of Dan Slee, Walsall Council | #DigiLead
Digital Leadership: What should we be doing?
Dan Slee Walsall Council
My digital story...
In 1993...
Greetings from Brisbane
http://flic.kr/p/8vqnQQ
In 2005...
In 2005...
In 2012...
In 2008...
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Our social story 2013
67profiles
6 platforms
35,000sign-ups
170,000reach
Three things we learned...
How not to...
Some examples...
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Telford bloggers and Telford Council
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South Staffordshire Council
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@walsallwildlife
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@walsallwildlife
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@walsallwildlife
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100 per cent have Facebook and Twitter
97.5 per cent expect this to increase
Almost 40 per cent said trust and training were the biggest barriers.
Source: Best by West Midlands whitepaper July 2013
31Casestudies
Things we all need to do next
14111
Anyone can be a digital leader
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Your digital leaders may not be whe re you think the y are
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Share the swe ets
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http://www.youtube.com/watch?v=gRkKL8_-R9M
Tell the human story
1414
Use just enough of the internet - C arr i e B i sh o p
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Use it to solve problems, not because you can
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Have a digital communications specialist
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Share the success
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Tackle trust with training
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Press releases are dead
14110
Sie ze power, make your own network
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Don’t park illegally in Vilniushttp
://youtu.be/V-fWN0FmcIU