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Transcript of Dan Reidel
The InTerneT A2
edITorIal A3
WedneSdaY, MaY 22, 2013
Dan ReidelStaff Writer
WAHSINGTON, D.C. - Sept. 15 1982 Gannet Co. introduced USA Today, a newspaper that could
redefine the news industry.The news giant owns 78 daily newspapers and another 21
weekly papers, but plans for USA Today to be the flagship paper.
Gannett CEO Al Neuharth is the visionary behind the new national daily.
Using the color scheme and design inspiration of another daily that Neuharth started, Florida Today, he hopes to draw readers to the plain, easy language, large photos and graph-ics and short stories of the company’s new paper.
The new paper will use satelitte technology to send the page layouts to different printing presses throughout the country.
Neuharth’s brainchild isn’t without its detractors, however.
“If USA Today is a good paper, then I’m in the wrong business,” said Ben Bradlee of The Washing-ton Post.
Neuharth replied, “Bradleee and I finally agree on something. He is in the wrong business.”
Other critics have called it “McPaper” in reference to the fast-food giant McDonalds and the way it creates low-quality, low-cost food.
With the introduction of a new national paper, some ques-tion whether Gannett and Neuharth can make money using
their business model.Neuharth plans not to sell subscrip-
tions, but instead to use newsstands as the only way to genrate income.
He claims that the paper’s target audience is college-age people who get enough serious news in their classes.
“We give the readers what they want because we are in the business
of selling news,” Neuharth told The New York Times in 1979. Dan Reidel can be reached at
Dan ReidelStaff Writer
Online journals.Web logs.Blogs.Anyone can make one and post news, opinions and
reviews. And the best bloggers get paid.When he fisrt started Deependdining.com, foodie Eddie
Lin didn’t ever think that he would be able to make money by writing about the food he ate and then taking pictures
of it, he said in a panel discussion at the Eat Real Food festival in 2011.
But now he does.Lin doesn’t have formal experience, but
he has been reviewing delicious food from every tpe of restaurant, from five-star din-ing experiences to neighborhood taco trucks. since 2004, before people really knew what blogs were.
If he were making a new blog and trying to be successful, Lin said he doesn’t know
if he could be a top Internet writer.When he got into the scene, foodies were just beginning
to harness the power of the Internet. Lin was one of the first food bloggers in Los Angeles who tried food that was a little strange, a little different, a little bit off the deep end.
The Eat Real Food panel consisted of the Food Editor from the L.A. Times, the Food and Entertainment director of the Orange County Register, a writer for the social media site Yelp and Lin.
The fact that Lin was even invited to the panel to discuss the effects of social media on food journalism is a testament to the way blogs are becoming a part of the world of journalism.
In 2009, the White house asked blogger Nico Pitney of the Huffington Post to attend a press conference and Presi-dent Barrack Obama fielded a question form Pitney.
Bloggers were ecstatic. News writers were not.Pitney’s question marked the the establishment of the
blogger as a “real” journalist.It proved that the information age had reached new
heights, even amatuers could be respected for their work from the most powerful man in the world.
Lin probably doesn’t expect to ask the president whether he would enjoy a peanut butter and jellyfish sandwich, but it is clear that he is being taken seriously.
Lin was featured on Huell Howser’s PBS show, on ABC News and on Food Network’s Bizzare Foods.
Lin said he won’t stop blogging, even if the money stops coming in. He started doing it because he has passion for food, and readers are going to continue to support him for that passion.
Dan Reidel can be reached at
dreidel@mail,csuchico.edu
Bloggers set to replace professional journalists
National daily changes
“The editors who called us ‘McPaper’ stole our ‘McNuggets.’”
Al NeuhArth CEO Gannett Co.
FaceliFt traditional media has met a new foe in the blog. Deep end Dining, pictured above is just one of many blogs that have taken writers, and revenue, from established newspapers around the country.
2004
eddie Lin starts Deep end Dining, a blog
about strange foods in Los angeles..
2009
Nico Pitney asks the first question of the presi-
dent by a blogger.
2011
Lin is invited to participate in a panel discussion with
editors from two of the most respected newspa-pers on the West Coast.
The News News
New begiNNiNg Gannet Newspaper CeO al Neuharth (above) started USa today today. Neuharth plans on the first nation-al newspaper having short stories with a front dominated by
DanReidelStaff Writer
SAN FRANCISCO - April 2001Craigslist.org has expanded to 14 cities and the site
that offers free classified ads may kill the newspaper as we know it.
By 2007, classified advertising sales will have dropped by 20 percent.
In an already struggling industry, that drop in reve-nue could end the established form of print media.
“This area is empty now, there used to be a lot of people working here, but Craigslist kind of ended our classifieds,” Steve Schoonover, city editor for the Chico Enterprise-Record will say as he gives young, new reporters tours of the Enterprise-Record’s building in 2013.
Craigsist was founded by Craig Newmark in 1995 as a forum for people in San Francisco to meet and post job listings.
The site expanded last year and now covers the San Francisco bay area, Los Angeles, Boston, Chicago, New York, San Diego, Seattle, Wash-ington, D.C., Sacramento, Austin, Atlanta, Portland, Denver and Van-couver, British Columbia.
By August 2012, Craigslist will have sites in 700 cities in 70 different countries.
In October 2006, the site will have 3.35 billion page views, placing it at the seventh most viewed page on the Internet.
Dan Reidel can be reached at
1982USa today is launched.
1989al Neuharth retires as CeO of Gannett Co. He contin-
ues to write a column.
1993USa today turns a profit
for the first time.
April 2013Neuharth dies. USa today
is the second-highest earn-ing paper in the nation.
Classified sales drop, Craigslist offers free ads
craig New-markCreated Craig-slist as a San Francisco forum in 1995.
San Francisco Boston Chicago New York Portland San Diego Seattle Washington, D.C. Austin Atlanta Denver Vancouver, B.C. Sacramento los Angeles
the first 14 Craigslist cities
eddie liNBlogger and founder of Deep end Dining.
Nico PitNeyFirst blogger to ask a question at a White House press conference.
A2 | WedneSday, May 22, 2013
lookinginto
the INterNet
-compiled by Dan Reidel
From ARPANET to your desk
Technology changes the world
The creation of the personal computer revolutionizes the way people access information. The computer goes from a machine that fits in a room to a machine that fits on a desk.
Even more portable than the desktop PC, laptops can be taken to and from work or home.
Computers that fit in a pocket, the smartphone rede-fines what it means to be mobile and introduces the touchscreen.
Filling a niche between the smartphone and the PC or laptop, the tablet market is growing exponentially.
Once upon a time ago, people had to connect to a phone line to access the Internet. With wireless Inter-net everywhere from Starbucks to the laundrymat, Facebook is only a click away.
PC
laptop
Smartphone
tablet
WiFi
The first modem is created as a way to transfer data over phone lines. It evolved in the ’90s as the Internet began to be widely used and modern modems can transfer data at speeds up to 300 Mb per second.
Modems
SOURCe - InventOR.abOUt.COM
Guttenberg pressJohannes Guttenberg in-vents the movable type press in 1440, revolutionizing the way printing is done and effectively eliminating the town crier.
SOURCe - PbS.ORg
Benjamin Franklinfranklin begins the modern style of journalism. Before franklin, news was commisioned by the crown. franklin believes in printing truth without
SOURCe - MattheWbRady.COM
Matthew BradyBrady photographs battle carnage during the Civil War. the photos are redrawn for newspapers by illustrators because presses can’t print photos, but the photojournalist is
SOURCe - PbS.ORg
Yellow journalismWilliam randolph Hearst and Joseph Pulitzer battle for readers with sensational stories that push the U.S. into the Spanish-american war. the style is named after
SOURCe - JOURnalISM next by MaRk bRIggS
World Wide Webthe interntet becomes accessible for millions and many of the roles newspapers fill are replaced by news sites and Craigslist.the industry is slow to
1440 A.D.
Early 18th century
Late 19th-Early 20thCentury
the past
Rise of the Internet1990s
American Civil War1860s
The U.S. Department of Defense creates ARPANET in 1969 as a way to access research from any place in the country.
ArPANet
Intel creates the first dynamic random access memory in 1970 which allows computers to access selected bytes of memory. the first commercially available computer, the HP 9800 uses DRAM.
D-rAM
SOURCe - InventOR.abOUt.COM
The Intel 4004 is released in 1971. It puts the central processing unit, memory, input and output controls in one chip, allowing computers to become smaller.
Microprocessor
SOURCe - MICROSOft.COM
The first browser to use HTML, or hyper text markup language and have pictures, was Mosaic. It initially had 50 websites that could be viewed.As HTML evolved, so did browsers. The lastest version of the Chrome browser has an integrated flash player to view videos on the Web and utilizes HTML5 which can play music without a plugin.
World Wide Web
WeatherDan ReidelStaff Writer
Weather in newspapers used to be presented as text. As the newspa-
per evolved, so too did the weather.In some papers, readers see the weather as a map:
Some papers, like the Sacramento Bee, present the weather with graphics, regional forecasts and infographics.
SOURCe - InventOR.abOUt.COM
eDItorIAl WedneSday, May 22, 2013 | A3
Has technology killed the newspaper?the Future
Works Cited:Guttenberg: http://inventors.about.com/od/gstartinventors/a/Gutenberg.htm
Franklin: http://www.pbs.org/benfranklin/l3_wit_read.html
Brady: http://www.mathewbrady.com/about.htm
Yellow journalism: http://www.pbs.org/crucible/frames/_journalism.html
Briggs, Mark. Journalism Next: A Practical Guide to Digital Reporting and Publishing. CQ Press.
Washington, D.C. 2010. p. XVI
USA Today: http://www.nytimes.com/2013/04/20/business/media/al-neuharth-executive-who-
built-gannett-and-usa-today-is-dead-at-89.html?pagewanted=all&_r=0
http://www.huffingtonpost.com/2013/04/19/al-neuharth-death-at-89_n_3120500.html
Craigslist: http://www.forbes.com/2006/12/08/newspaper-classifield-online-tech_
cx-lh_1211craigslist.html
ARPANET: http://inventors.about.com/library/weekly/aa091598.htm
Weather: http://www.wunderground.com/newspaper/07_sacbee.jpg
http://www.skywatchweather.com/Services/newspapers.html
Bloggers: http://www.nytimes.com/2009/06/26/us/politics/26baker.html?_r=0
Live panel at Eat Real Food festival that I sat in on.
http://www.youtube.com/watch?v=cjbc5u90zV4
http://abclocal.go.com/kabc/story?section=news/bizarre&id=7273088
The information age has changed the world of the newspaper.
But has it k i l led it?Is it al l over for newspapers, are they just wait ing to
die a slow death at the hands of their investors?Some of the large corporat ions that ow n newspapers
across the countr y have tr ied.By slashing budgets to maximize prof its, ow ners of
papers l ike the Chicago Tribune, the L.A. Times and even the new York Times are forcing papers to cut costs.
That usually means f ir ing journalists who don’t show immediate production.
Stories used to be monitored by the number of angr y letters the editor recieved about them.
Now, Facebook page v iews determine the popularit y of an art icle.
And if you aren’t popular, you’re out.In addit ion, w riters are taking up other duties.All the photographers have been f ired, because the
w riter is there, and he or she can take a picture w ith their iPhone.
It ’s not just newspapers that have been hit hard by the information age.
Broadcast journalists get much of their content not f rom v ideographers who work for the T V stat ion, but f rom crowdsourcing and searching the databases of YouTube for shaky footage f rom a cell phone camera.
That wasn’t always the case.Satell ite technolg y was a brand new medium when Ted
Turner created CNN in the 1980s.Al Neuharth jumped on the chance to get news across
the countr y in hours by using satell ites.The abil it y to publish photos was a new technolog y that
came about because readers wanted them.Where once newspapers were on the cutt ing edge of
technological innovation, now they are struggling.Paper executives didn’t believe that the World Wide
Web would be able to hurt them.After all, newspapers had been around for almost t wo
hundred years, how could a baby technolog y af fect media giants?
That cost the news industr y dearly.
Papers are st i l l t r y ing to f ind out how to cope.But they w ill.It might be a dif ferent world, where invest igat ive jour-
nalism is done off the clock, but it w il l get done.Young reporters want to get out there and prove
themselves.They want to see their names in print and have people
read their stories.The way that happens, could be dif ferent.the newspaper as a print edit ion w ill, eventually, die.
Maybe not today, maybe not tomorrow, but someday in this centur y, you won’t be able to f ind a newsstand hold-ing papers.
But journalists are st i l l needed.And they w ill answer the call.They won’t w rite for papers.They w ill blog.They w ill Tweet.They w ill Instagram.And they w ill sur v ive.The medium w ill change, but media w ill l ive on.