Dan Porter - "Come for the Game, Stay for the Community: Building and Sustaining Lasting Engagement...
10
THE GAMIFICATION OF SOCIAL
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OMGPOP is one of the most successful online game portals, bridging the gap between classic gamers and non-gamers, action players and casual, flirty friends. But turning short-interval play into long-term engagement isn’t a given, even for a brilliant team of game-loving developers. Find out how OMGPOP used the lessons of community and gamification to build an enduring community, break records for engagement and time-on-site, and still keep the fun, light and social atmosphere so crucial to their audience. The lessons – and data-rich analysis – are sure to make a difference in your community development.
Transcript of Dan Porter - "Come for the Game, Stay for the Community: Building and Sustaining Lasting Engagement...
![Page 1: Dan Porter - "Come for the Game, Stay for the Community: Building and Sustaining Lasting Engagement Online"](https://reader036.fdocuments.net/reader036/viewer/2022081401/5595e2b41a28abb7598b4753/html5/thumbnails/1.jpg)
T H E G A M I F I C AT I O N O F S O C I A L
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A K A
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PROFILES, FRIENDS, GROUPS, CHAT, ETC.
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ENGAGE FRIENDS TO SHARE COOL CONTENT
![Page 5: Dan Porter - "Come for the Game, Stay for the Community: Building and Sustaining Lasting Engagement Online"](https://reader036.fdocuments.net/reader036/viewer/2022081401/5595e2b41a28abb7598b4753/html5/thumbnails/5.jpg)
REWARD USERS FOR ENGAGEMENT, EXPLORATION, & RETENTION
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ACHIEVEMENTS, COLLECTIONS, AND EARNED ITEMS
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FOCUS ON SHARED EXPERIENCES AND OUTCOMES
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REFRESH, UPDATE, AND CREATE RELEVANT CONTENT
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USER HELP, COMMUNITY EVENTS, CONTESTS, & PR