Dairy StopPurity is our Priority

ByAbhignya E

Abhishek JainA.Sai Chandhu

ManishaRupesh Narayan

Mission Statement

• Our main objective is to implement an Online Portal via which

customers can easily order Milk and various Dairy Products .

• To form a Co-operative for the rural producers.

• Fat Testing, Pasteurizing and Packaging of the Milk and it’s

products before delivering at our Firm.

• We would provide with a comparison option between various

vendors on the basis of price and quality on our website. Choose

what you want!.

• Introducing the Trend of Online Milk in India.

USP

• Home delivery of Fresh and Pure pasteurized milk and other dairy

products within one-day.

• Good Packaging Quality.

• Online Subscription using different schemes (monthly or yearly).

• Two-day trial without subscription.

• Form a successful Co-Operative with the local producers.

Process Flow

Publicity & Advertisement

• Social Media Publicity - Facebook, Twitter, Instagram.

• Through Local Newspaper ads.

• Taking Search Engine Optimization (SEO) seriously.

Our Team• Consisting of 5 Founding members.

Technical Staff: Mr. Rupesh Narayan

Marketing : Ms. Abhignya Eturu

Co-Operative Manager: Mr. Akula Sai Chandhu

Finance: Mr. Abhishek Jain

PR: Ms. Manisha

• Labor Staff:

Initially start with a Delivery staff of 2 people.

Fat testing and Pasteurizing staff of 3 people.

Packaging staff with 2 person.

Marketing Strategy

• Educate rural milk producers about the benefits of our co-operative and

help them join it.

• Target Population: Initially all households and Universities / Colleges in

Neemrana

• Nowadays more and more people are getting accustomed to online

shopping. The portal will connect all the buyers in that particular area.

• Target the Universities & Colleges.

Business Strategy• Our main motto would be to provide the Best Quality at the at most

competitive Price.

• Right value to the producers would be given according to the Fat% in the

milk, thus discouraging adulteration.

• No-Delay Delivery with guaranteed freshness ensured.

• Would need to ensure Good Packaging and Service to gain the trust of

our customers.

• Have a collaboration with a dairy products manufacturing company to

utilize the extra milk.

Technical Concept

• Currently the website is made on Wix.

• We would do a test run of our website by publishing it online for a few

customers in specific areas.

• The customers would have to Login and Subscribe and choose a

plan(monthly/quarterly) to order.

• As the cash starts to flow we would expand our business and try to reach

out for more areas.

Website Link

• http://rupesh2narayan.wix.com/dairystop#!/c1j1p

A Demonstration

IPR

• Market evaluation of the website will have to be done.

• The Online Portal Source Code is the exclusive rights of the company.

• Newer versions of the portal will be subsequently copyrighted.

Requirements

• Land for our Firm Set-up -12 Lacs

• Testing Laboratory Equipment & related equipment's - 4 Lacs

• Packaging materials - 0.5 Lacs

• Furniture and fixtures – 3 Lacs

• Registration – 0.5 Lacs

• Technical Fees – 2 Lacs

Packaging StaffFat-Testing & Pasteurizing Staff

Delivery Staff

1.5L per annum2L per annum 0.75L per annum

Salary Distribution

Cost Estimation IN LAKHS

A. Property Acquisition Cost

I. Tangible Immoveable Building 12

II. Tangible Immoveable Furniture & Fixtures 3

III. Intangible – IPRs

Development Cost & Fees 1

B. Machinery 4.5

C. Captive power generation cost 1.8

D. Registration and other fees0.5

E. Technical consultancy costs & fess 2

F. Insurance 5G. Contingency and Marketing 3.3

Total Cost 33.1

Funding

Equity Capital (In Lakhs)

(i) Promoters' Contribution 7

(ii) Relatives and Friends 5

(iii) Venture Capital 2

Debt

(i) Loans ---------- Bank 8.1

(ii) State MSME and other MSME 6

(iii) Woman Entrepreneur 5

Total funds 33.1

Revenue GenerationYear I (in Lakhs)

Year II (in Lakhs)

Year III (in Lakhs)

Year IV (in Lakhs)

Year V (in Lakhs)

University/Colleges 37 44 56 80 110

Household 6 9 13 20 29

Gross Revenue43 53 69 100 139

Raw Material 32 38.1 48.3 70 97.3

Interest 2 2 2 2 2

Administrative Costs 10.5 10.5 10.5 12 14

Profit -1.5 2.4 8.2 16 25.7

Tax (30%) Nil 0.72 2.46 4.8 7.71

Profit after Tax : Nil 1.68 5.74 11.2 17.99

Scalability

• This project is highly scalable. As the profits increase, our target areas

would also increase.

• In this way, many more areas would be covered soon.

• Eventually we plan to scale this project to multiple metropolitan cities

Future Prospects

• Establish our own Dairy Farm and enter into Retail Market .

• Start manufacturing milk products like curd, cottage cheese, ghee and

whey at our firm.

• Offer better Facilities and Incentives to the Co-Operative members .

Thank You.