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DAIRY STAKEHOLDERS’ EVENT 2015

THEME: “Drink Milk for Good Health”

16th& 17th September 2015

2 | D A I R Y S T A K E H O L D E R S ’ E V E N T 2 0 1 5 1 6 T H - 1 7 T H S E P T E M B E R , 2 0 1 5 A T U M A

ACRONYMS DSE Dairy Stakeholders’ Event

FAO Food and Agriculture Organization

GDP Gross Domestic Product

IFAD International Fund for Agricultural development

MAAIF Ministry of Agriculture Animal Industries and Fisheries

MFPED Ministry of Finance Planning and Economic Development

UBOS Uganda Bureau of Statistics

WFP World Food Program


TABLE OF CONTENTS ACRONYMS ................................................................................................................................................... 2

TABLE OF CONTENTS ..................................................................................................................................... 3

1.0 INTRODUCTION ....................................................................................................................................... 4

1.1 Background & Summary ..................................................................................................................... 4

1.2 Objectives............................................................................................................................................ 5

WORKSHOP PROCEEDINGS ........................................................................................................................... 5

2.0 DAY ONE .................................................................................................................................................. 5

2.1 Opening Session .................................................................................................................................. 5

2.1.1 Welcome Remarks ....................................................................................................................... 5

2.1.2 Key Note Speech .......................................................................................................................... 6

2.1.3 Official Opening ........................................................................................................................... 7

2.1.4 Tour of Exhibition Space .............................................................................................................. 9

2.2 Importance of Milk and Milk Products ............................................................................................. 10

2.2.1 Market Study .............................................................................................................................. 10

2.2.2 Role of Milk ................................................................................................................................ 12

2.3 Successful Cases on promotion of Milk Consumption ...................................................................... 13

2.3.1 Case 1: School Milk Program by Dairy Development Authority ................................................ 13

2.3.2 Case 1: Kenya’s Case study on School Milk Program ................................................................. 14

2.3 Conclusions and Way forward .......................................................................................................... 16

3.0 DAY TWO ............................................................................................................................................... 16

3.1 Group Discussions and Presentations ............................................................................................... 16

3.2 Pitching Sessions ............................................................................................................................... 18

3.2 Action plan for Follow up .................................................................................................................. 20

3.2 Closing Remarks ................................................................................................................................ 20

APPENDICES ................................................................................................................................................ 22

Appendix I: Agenda ................................................................................................................................. 22


1.0 INTRODUCTION

1.1 Background & Summary

Although the Ugandan dairy sector continues to grow at an impressive rate of 8 -10 percent per annum,

annual milk consumption remains low at 60litres per person compared to that of Kenya which stands at

100L/person and the WHO recommended annual of 200 litres per person per year. Growth is driven by a

robust and unfulfilled level of demand for milk products in the country and the region. The market has

the potential to consume more milk (Agriterra, 2014; Identification of Livestock Investment

Opportunities in Uganda).

Under the umbrella of AgriProFocus Uganda Network, stakeholders in the dairy sector namely: Dairy

Development Authority (DDA), Send a Cow Uganda, Heifer International/East African Dairy Development

(EADD), The Netherlands Development Organization (SNV), Renaissance Livestock network (RELINE), and

Brookside Dairies/Sameer organized a two day dairy stakeholders’ event. 360 people (279male and 81

female) attended over the two days the event and these comprised of processors, input dealers for

drugs, pasture management, agrochemicals and fertilizers; individual farmers, farmers’ organizations,

dairy cooperatives; financial institutions, providers of agro-machinery, equipment and tools; traders;

distributors, Government, NGOs in the dairy sector and the media .

The overall goal of the event was to promote consumption of milk and its products. Exhibitors displayed

their products throughout the two day event and participants bought milk, milk products and snacks

from the exhibition during the health breaks.

Through consensus the participants prioritised the following strategies; development of the milk

strategy, establishment of networking platform, price reduction strategy/VAT exemption, milk

consumption sensitization campaign. The participants formed four groups and discussed the key actions,

targets, necessary background information, means of packaging intervention and champions for each of

the prioritized strategies. Other recommendations included;

Think outside the box regarding milk campaigns e.g. target fishmongers and prisoners

Stakeholders in the dairy sector to set target of milk consumption rates they intend to achieve and

generate their own statistics

Boost milk consumption by focusing on other complementary products like cereal consumption

Participants suggested that the event should be held in various regions of the country and the timing

should be changed to either coincide with the June dairy month or end of October when most farmers

have harvested and thus able to participate effectively.

Lucy Asiimwe Twinamasiko, Country Coordinator, AgriProFocus Uganda emphasized the need to

campaign for consumption of milk products such as yoghurt for customers that are not necessarily

interested in milk and for stakeholders in the dairy sector to step up positive campaigns for milk


consumption. She encouraged stakeholders in the dairy sector to network so as to leverage on

resources, ideas and thus boost the sector.

1.2 Objectives

The dairy stakeholders’ event 2015 had the following objectives;

a) To sensitize the public on the benefits of consuming milk and other milk products

b) To share existing strategies for promoting milk consumption

c) To advocate for policies that promote milk consumption

d) To provide a platform for networking and partnership building opportunities in the dairy sector

WORKSHOP PROCEEDINGS

2.0 DAY ONE

2.1 Opening Session

2.1.1 Welcome Remarks

Mr. Moses Tusubira, Livestock advisor for Send a Cow Uganda and Chairman organizing committee of

this event expressed his desire for the dairy stakeholders’ event to be done annually.

According to the UN standards, Uganda’s milk consumption levels are still low that is, on average 60

litres per year per person compared to the recommended 200 litres. The Dairy stakeholders’ event is

one of the channels that accelerate improvement in production, processing, marketing and

consumption. The range of milk products varies significantly from region to region and among

communities, depending on dietary habits, the milk processing technologies available, market demand,

social and cultural context. Stakeholders in the dairy sector need to adopt modern technology, add

value to milk for a longer shelf life and producing for home consumption as well as export.

Milk provides essential nutrients, is described as a whole meal, health booster and increases human

immunity against diseases. There is a growing demand for milk and other milk products in Uganda due

to rising incomes, population growth, urbanization and changes in diets and this consequently offers a

good opportunity for producers and other actors in the dairy value chain to enhance their livelihood

through increased production. Despite the growing demand for milk, supply is limited and there is a lot

of adulteration on the market. Milk as similar to all other food types, the quality of milk and milk

products can be affected by pathogen contamination and growth, chemical additives, packaging,

hygiene, environmental pollution and nutrient degradation. Mr. Tusubira urged the various categories of

stakeholders represented at the event to devise strategies to address these issues.


Some benefits of processing dairy products;

gives small-scale dairy producers higher incomes than selling raw milk

Offers better opportunities to reach regional urban markets and the global market.

Can also help to deal with seasonal fluctuations in milk supply.

Generates off-farm jobs in milk collection, transportation, processing and marketing.

Mr. Tusubira encouraged all stakeholders in dairy development to produce more to match the growing

market and given that the strategies for milk consumption agreed upon during the event would unlock

more demand for milk and milk products.

He thanked all members of the organizing committee especially AgriProFocus Uganda for making the

event a success and urged them to synergize efforts to ensure growth of the dairy industry. He also

appreciated the Executive Director DDA for her personal zeal and determination to grow the dairy

sector. Mr. Tusubira concluded his remarks by commending the Government of Uganda for the

favorable policies and providing an environment that is conducive for farmers to develop from

subsistence to modernization which has grown the dairy industry as well.

2.1.2 Key Note Speech

Dr. Florence Kasirye Masembe whilst giving the key note address emphasized the need for the

stakeholders to conduct studies to give the empirical evidence on various aspects of the dairy sector as

detailed below.

Uganda per capita consumption has increased by 27% from 44 litres in 2009 to 56 litres (DDA

2013) but 60 to 80 litres is quoted in some recent literature. There is need to conduct studies to

give the empirical evidence of the current situation. None of the African countries have what is

considered as high per capita consumption (> 150 kg/capita/year).

By volume, liquid milk is still the most consumed dairy product throughout the developing world

Uganda included. Although the bulk of the liquid milk still goes through the informal sector and

traded in raw form, processing capacity has increased from 720, 000 litres in 2010 to 1.3 million

litres in 2014. During the same period two raw milk traders have transformed to processing and

one is in the process of completing the plant. Actual figures of liquid pasteurized milk consumed

in Uganda are very difficult to come by. We appeal to the Dairy Development Authority and the

processors to come up with a system where the country can access this information.

Ugandans mainly take milk in tea and coffee. The high milk producers of the southwest and northeast

regions have continued producing traditional products such as omuzigo (sour butter), eshabwe,

amakamo (Ankole), adwarak (Teso) Cak ma wac (Luo) (cultured milk) and some of these have reached

the urban-based grocery shops and supermarkets.

Milk Consumption and its Drivers: Milk demand is driven by two main factors: human population

growth and per capita milk consumption. Uganda’s population growth of 3.34% (2013) (one of the


highest in the world) has contributed to the increased demand and consumption of milk and dairy

products in the country. Other factors include;

Affordability; milk and milk products are expensive for example the retail price of pasteurized milk has

risen by 67 – 108%1 in the last two years (2013 – 2015). Increased income or lower prices lead to

increased consumption of animal-based foods and processed foods. This implies that future milk

production in the country will need to increase or else dairy prices will rise significantly as the demand

outstrips supply thus affecting consumption.

Urbanization leads to new and improved marketing distribution infrastructure, attracts large

supermarkets, better transportation systems thus affecting consumption patterns. However, it increases

access to foreign suppliers and the importance of imports. It ultimately results in globalization of food

consumption and increases competition for the local products.

Replacement of milk with other beverages; consumers are now spreading their fluid intake across a

much larger pool of beverage options particularly mineral water. The young generation may be

conscious of what they eat and drink, opting for other beverages letting the Uganda produced milk and

milk products be exported2. Fat content may be viewed with contempt. Parents have pulled milk from

their children's diets and many schools do not provide it at all thus a milk drinking culture is not

nurtured. The growth of “supermarkets” and advertising of other beverages could lead to more

consumption of processed milk and dairy products due to convenience. However, they may also

increase availability of cheaper, less healthy food that will compete with milk and dairy products.

Consumer attitude and behavior; lack of innovative and inspirational promotions will also continue to

influence milk consumption. Erratic electricity supply can have an effect on consumption of raw and

pasteurized milk in favor of UHT milk. The growing middle class, urbanization and the previously

untapped market potential represents significant growth opportunity for dairy industry stakeholders.

The onus is on stakeholders in the dairy value chain to nurture this potential to fruition and take all the

necessary actions that will enable achievement of the sector’s goals.

2.1.3 Official Opening

Dr. Jolly k. Zaribwende Executive director for DDA welcomed the participants to the second National

Dairy Stakeholder Event, 2015 on behalf of the Honorable Minister of State, Animal Industry Hon. Bright

Rwamirama who was unable to officiate at the event because of other state duties.

She expressed delight at the fact that the Dairy Stakeholders’ Event (DSE) brings together different

stakeholders in the dairy sector to do business, dialogue and lay strategies for improving the

environment to upscale dairy development; including milk consumption.

1 2013 price for 1 litre pasteurized milk ranged from UGX 1,200 to 1,500 compared to UGX 2,500 in 2015 2 Uganda dairy export value increased fivefold from US$5 million in 2008 to over US$25 million 2013

(DDA 2014)


Achievements of the Industry

By 1986 cattle population was at about 4.8

million only and there was importation

and reconstitution of powdered milk,

currently increased to 14 million and no

more importation of powdered milk

instead Uganda exports.

Dairy exports were worth USD 28.6 million

in 2014 and in 2015 it is projected to

move up to US Dollars 50 Million

Milk production has increased from 410

million litres in 1986 to 1.93 billion litres in

2014.

The marketable milk in Uganda is valued

at approximately USD 521 million

annually. This is shared among the

estimated 2 million households that keep

cattle.

The milk collection centres have increased

from 45 in 1986 to 647 with installed

capacity of about 1.6 million litres.

Insulated milk road tankers now stand at

243 with a capacity of about 1.4 million

litres up from 1 in 1986. The processing

plants have increased from 1 to 76 with

installed capacity of about 2 million litres

per day.

The livestock subsector contributes 1.8% of the country’s overall GDP while the dairy subsector is

estimated to contribute up to 45% and plays an important role as a source of nutrition, food security,

income generation and employment. Dr. Jolly Zaribwende shared thus far;

The achievements highlighted are indicators that

the country needs to concentrate on dairy as an

enterprise to improve household incomes,

reduce poverty and create employment.

However, the annual average consumption of

milk is still low estimated at 60 litres per person

per year as compared to the recommended 200

litres per person per year by World Health

Organization. Ugandans should increase their

consumption of milk and dairy products in order

to boost consumption, reduce chronic stunting

and malnutrition and to ensure better health for

the entire population.

This year’s theme of “Drink Milk for Good

Health” is very appropriate and timely. Milk is

an excellent source of essential nutrients that

are easily digested by children and adults. It is

on this basis that DDA has been running the new

school milk program for over 120,000 pupils

across the country in primary schools where

children are educated about the benefits of milk

consumption. People with lactose intolerance

can consume fermented products like yoghurt.

Government has also given a strategic direction

by banning the vending of loose milk in the cities

and municipalities. Investors need to understand

this policy as they plan the location of their investments and what to invest in. The ban brings with it

various opportunities such as; milk vendors transiting into processing, milk vendors relocating to rural

areas to chill farmers’ milk at a fee, they can bulk and sell to processing companies and they can partner

with processors as agents and sell packaged milk. Processing companies need to increase their capacity

utilization and process more milk. The Government through DDA is available to give specific information

to investors especially on where to locate their investments.


Proposed Milk Consumption Strategies

MAAIF and DDA challenge all farmers and other

stakeholders to start serving varieties of milk

products as a beverage to compete with sodas

and water at private and public functions.

Periodic corporate social responsibility targeting

pupils and students in sports, school debates,

children in hospitals, pregnant and breast

feeding mothers, the disadvantaged in refugee

camps like Nakivale.

“June Dairy Month” by DDA which promotes

milk consumption. Stake holders should take

advantage of these platforms

DDA Dairy Training School in Entebbe offers

training/skilling opportunities and incubation of

cottage industries, how to make cheese,

yoghurt, ice cream, packaging, chocolates, milk

handling and basic tests; among others.

Organizing joint dairy exhibition and field days

and milk drinking promotions like this among

others.

Dr. Jolly Zaribwende thanked all the stakeholders for their contribution towards the development of the

dairy subsector and was glad to note that the DSE was open to local, regional and international dairy

industry players to explore possibilities of joint

ventures, cooperation and linkages with

counterparts.

She pledged the Government’s commitment to

providing more support to the dairy subsector as

a priority commodity because it has

demonstrated that it can quickly transform

livelihoods. The Government is also dedicated to

attracting and facilitating investors by providing

an environment that is conducive for investment.

She concluded her remarks by thanking the

organizers, sponsors, exhibitors and participants

for their efforts and then declared the dairy

stakeholders’ event officially open.

2.1.4 Tour of Exhibition Space

Dr. Jolly Zaribwende Executive Director for DDA

along with the organizing committee of the DSE

led the participants to tour the exhibition area for

product sampling, exposure to innovations at the

exhibition area and purchase of milk products

&snacks. Here below is a pictorial of the session. Figure 1: Dr. Jolly of DDA and Lucy of AgriProFocus at the EADD stall


Figure 2: participants at the Fresh Dairy Stall Figure 3: Registration at the AgriProFocus Stall

Figure 4: Dr. Jolly and some participants at the Paramount Dairies Stall

2.2 Importance of Milk and Milk Products

As part of the efforts to highlight the importance of milk, Mr. Anthony Nyungu from TechnoServe

/EADD presented results of a market study done by the organization while Milton Rukundo from

Ministry of Health Nutrition Experts’ panel delivered a presentation on “The Role of Milk in the Health

of People”.

2.2.1 Market Study

EADD carried out a market study to assist in the development of strategies to increase milk consumption

and expand dairy markets in Uganda. Some of the findings:

• The number of urban installed coolers and outlets is more than the number of rural collection centers. The trend for milk chilling is now shifting from rural to urban areas.

• Milk Collection Centres (MCCs) are used by farmers to bulk milk, while milk outlets are used by traders to sell raw milk mostly in urban centers - both use milk coolers.


• There are 308 rural milk collection centers countrywide. The South- western region is leading with 67%, the central region has 21%, mid-western has 7%, northern region has 4% and eastern has the least with 1%. There is a large imbalance in the rural milk collection regional infrastructure

• Currently there are about 45 large, medium and small scale processing plants registered with DDA, producing mainly pasteurized milk, UHT milk, yoghurt, powdered milk, cheese, ghee and ice-cream.

• Their utilization processing capacity was at 53% in 2014. This is mainly due to inadequate marketing strategies and low milk supply during dry season.

• Uganda’s per capita milk consumption is growing at an estimated average rate of 7% per annum • In Uganda, approximately 30% of the milk produced annually is consumed on the farm while 70% is

marketed (DDA Databases, 2013). Of the 70% marketed milk, only 20% is processed • The household study shows that majority households (54.7%) consumed unprocessed milk compared to

processed liquid milk in Kampala city • Majority of the respondents get unprocessed milk from coolers (33.1%), followed by persons on bicycles

with cans (30.8%) and dairy farmers (22.5%) • The processed milk products under dairy farmers, bicycle sellers and milk coolers are mainly ghee and

locally processed yoghurt

Milk consumer Segmentation; The two segments (Unprocessed & Processed milk) did not present

significant differences in consumption behavior. Processed milk is further sub-divided into: liquid milk &

milk products. Majority of respondents spend less than 5% of their income on milk in all product

segments.

Factors affecting milk consumption at household level were ranked based on most mentioned; 1. Level of

income / economic class 2. Availability of milk & milk products, 3. Lack of effective marketing, 4. Cultural

& traditions, 5. Nutritional value and 6. Health reasons

The raw milk operations are expanding more in the urban areas with more milk outlets and coolers in

urban areas. Milk ATMs and milk bars are the recent innovations e.g. Moo Milky Bar at Wandegeya,

Kampala that uses a milk vending machine (Milk ATM) to dispense milk using coins or cards. The plan of

the proprietor is to have more milk vending machines in Kampala and other urban centres in Uganda

Social Trends:

• yoghurt is consumed as a form of food in all regions of Uganda,

• parents taking their children out for ice cream mostly in urban centres,

• Increasing consumption of cheese in first foods restaurants e.g. pizzas, sandwiches and burgers

mostly in Kampala.

• Ghee consumption is no longer a cultural issue; it has become a serious business especially in

the South-west, Mid-west and Kampala city. This calls for regulation and offering extension

services to eshabwe and ghee microprocessors.


The sector should tackle the misconceptions and wrong beliefs about milk when doing milk consumption

campaigns. Strategic priorities suggested by the study include;

• Strengthen value chain grass root/apex associations

• Promote the consumption of milk & milk products

• Create a sustainable & informal platform for decision making, discussions and cooperation

2.2.2 Role of Milk

Milk is the primary source of nutrition for young mammals before they are able to digest other types of

food. In humans, breast milk is the recommended adequate & balanced diet for human survival during 6

months of exclusive breastfeeding. The first 1000 days in a life of a child are a critical window of

opportunity for milk consumption. The first six months a child should breast feed exclusively due to

intolerance to casein and sodium found in animal milk then after those months cow’s milk is gradually

introduced to meet the increased needs for vitamins and minerals.

Milton stated that there is an ongoing debate on the negative effect of milk consumption due to lack of

clear information on benefits and recommended levels of milk consumption e.g. the belief that milk and

its products escalate allergic reactions. He also emphasized the need for adequate labeling of milk and

its products.

Nutrition Indicators & the Policy Environment in Uganda

Uganda is still classified among high malnutrition-burdened countries according to FAO, IFAD & WFP

(2015); MFPED (2013); UBOS (2012). Anaemia (low levels of Haemoglobin in blood) is still prevalent

(31% in pregnant women, 22% in non-pregnant women, 49% in children) and among the leading

contributors of mortality. Vitamin A deficiency affects 33% of children and puts them at the risk of

blindness & decline in immunity.

Cost of malnutrition on the economy: African Union Cost of Hunger Study (2012) shows that 15% of

child mortality cases are associated with malnutrition and the annual cost associated with child

malnutrition equivalent to 5.6% of the GDP. OPM & USAID FANTA III Profiles (2013) show that USD 7.7

Billion worth of economic productivity would be lost in period 2013-2025 if current stunting is not

mitigated.

Important benchmarks in the 1995 Constitution: Objective XXII on food security and nutrition states

that “The State Shall take appropriate steps to: a) Encourage people to grow and store adequate food;

b) Establish national food reserves; and c) Promote nutrition through mass education and other means

to build a healthy State” but the objectives are perceived as legally weak compared to Articles

contained in Chapter 4: Bill of Rights Section!

The 12 year old Food and Nutrition Policy has 12 focus areas in food & nutrition security but has been

constrained in implementation due to lack of support, constraints in budgeting & financing as well as

multi-sectoral coordination. Never the less there is an impending review under the Prime Minister

(SUN).


Uganda nutrition action plan 2011-2016 was launched and is a five year action plan in line with the NDP;

inspired by Global SUN targeting 1st 1000 days, with a multi-sectoral resolve on nutrition in the country

however, it has no adequate budgetary allocations

Key entry points for policy actions

Milk in complementary feeding & child care; this should cater for Industry innovations to

promote use in baby foods

Milk in school meals; there is need for policy guidelines & action and revive the one paint per

child per day debate

Milk in therapeutic nutrition & diet therapy; there should be a policy that provides for funding of

milk supply in hospitals & health centres

Nutrition awareness & advocacy on milk through media

2.3 Successful Cases on promotion of Milk Consumption

2.3.1 Case 1: School Milk Program by Dairy Development Authority

The per capita milk consumption in Uganda is still low at about 60 litres per annum compared to Kenya

(100 litres) & the WHO recommended 200 litres. The main reason is that most Ugandans, mainly from

non-cattle keeping communities, do not have a milk drinking culture. This therefore calls for efforts to

cultivate a milk consumption culture for example through the School Milk Programme given that school

going children constitute a large proportion of the population and are more receptive to change habits.

Past Efforts

1. Dairy cooperatives in the South Western region for example Kabale Tukole in 2001 had excess milk

with no market. The cooperative first supplied milk to schools free of charge & thereafter entered

an agreement with the schools to buy the milk. Previous efforts to have government fund the

program have failed since according to government, feeding children is the parents’ responsibility

2. In 2005 (27th - 30th September, 2005) Uganda hosted the 1st Eastern & Southern Africa School Milk

Conference aimed at sharing experiences on school milk efforts from participating countries from

the continent and beyond

Recent Efforts

1. June Dairy Month has been used as a platform to promote milk consumption. Some the activities

include; school debates & quizzes on milk consumption, media publicity (print, radio, and television),

football competitions among primary schools and corporate social responsibility. DDA has been able

to reach out to over 20,000 school children in different regions of Uganda. June Dairy month

celebrations for 2015 were held in Isingiro (South Western Uganda).

2. Pilot School Milk Program in Kampala and Wakiso; In 2013, DDA together with Sameer Agriculture

& Livestock Limited, Tetrapak & Orion marketing piloted a model that involved processed milk to

schools in Kampala & Wakiso. 200 ml packs of milk were delivered to private schools in Kampala


after entering into an agreement with the marketing agency (Orion) with the school administrators

managing the program. The pilot was largely successful since over 100 schools were participating,

and it was clear that parents of children in private schools are willing to pay for the milk and school

administrators are willing to participate in the program

The future of the school milk program lies in implementing a model where the processors, parents &

school administrators are facilitated to jointly work out a distribution & payment structure. Programs

that are fully funded by Government or donors are not sustainable as the case of the Nyayo School Milk

program in Kenya which suffered after the Kenya Government withdrew its funding.

2.3.2 Case 1: Kenya’s Case study on School Milk Program

Kenya has a vibrant dairy industry and the population of the dairy herd is currently estimated at 3.5

million (MoALF, 2013) while the annual milk production is approximately 5 billion litres. Kenya Dairy

Board is a state corporation established through an Act of Parliament, the Dairy Industry Act Cap 336 of

the laws of Kenya. Under its promotional role, the Board has been promoting the re-introduction of a

sustainable school milk program as a way of promoting performance in education and livestock sectors.

The first School milk program in Kenya was started by the former president Daniel Arap Moi in 1979 and

was fully funded by the government. It covered the whole country and provided milk to over 4.3 million

pupils in 11,000 public primary schools 3 times a week for close to 19 years.

Implementation Strategy; Kenya Co-operative Creameries, as monopoly in milk processing and

distribution, was contracted by the Government to process and pack milk for the program. Most of the

milk, 80% was ultra-heat- treated and packed in 200 ml long life packs. The balance was pasteurized and

packed in 200 ml packs mainly for the schools in urban areas. The pasteurized milk was delivered

directly to schools by KCC while the long life product was distributed through the infrastructure of the

Ministry of Education.

Key challenges which eventually led to its stoppage by government included; high and unsustainable

costs, poor road infrastructure which affected distribution, heavy losses through spoilage, lack of

capacity on proper handling and storage, poor accountability leading to losses and pilferage and lack of

a clear implementation blue print.

Beginning 2005, the Kenya Dairy Board and several stakeholders started conceptualizing on how to re-

introduce a sustainable school milk program in Kenya. The stakeholders included the Ministries of

Livestock, Education and Health, Tetra Pak, New KCC, Kenya School Feeding Council, UNICEF, WFP and

FAO among others. This initiative led to the development in 2006 of a concept for a Kenyan School Milk

Program. In 2007 the School Milk Concept was piloted with the participation and support of Kenya Dairy

Board, Tetra Pak, New K.C.C., Orion Marketing Solutions and the Kenya Private Schools Association

among others. The milk was financed by parents in both private and public schools at subsidized rates.

In poor areas, the milk was sponsored for free by various institutions. In the same year, a special brand

for the program, known as “Pacoh” was developed, tested and adopted.


In late 2008, the pilot study was successfully concluded and evaluated. The pilot proved that the School

Milk Program could be successfully reintroduced in Kenya under a public-private partnership approach.

Key strategies and implementation approaches to ensure success of the school milk program;

Establishment of a National School Milk Trust Fund to mobilize resources and manage the

program at the National level

Establishment of County School Milk Trust Fund to mobilize resources and manage the program

at the County level

Tax waiver on milk and other inputs into the school milk program

Cost sharing of the costs of the program between governments, sponsors and parents

Introduction of a special levy by National and County Governments to support the program

Tax concessions by Government to lower costs of the program

Strong National and County Government Policy on school milk program

Over 700 schools, with a population of over 250,000 pupils, have been directly recruited into the

program. The Board has utilized this platform to promote the adoption of the concept by the County

Governments.

The National school milk conference was held on 9th&10thSeptember 2015 at Nyali international beach

hotel Mombasa. Participants comprised of representatives from Ministry of Health, Ministry of

Agriculture , livestock and fisheries , national treasury , Ministry of education , state department of

cooperatives , representatives from the county governments , Dairy industry stakeholders (Milk

Packaging Companies, Input Suppliers, Dairy Famers/Breeders, Dairy Consultants, Dairy Development

Partners, Dairy Financiers, Dairy insurers, Dairy Cooperatives, Food Fortification and resource persons

on health and nutrition and on policy and partnerships

Mombasa County has already adopted this concept and about 35,000 pupils in ECD and lower classes

are currently covered by the Mombasa County School Milk Program every school day. The Board has

initiated talks with several other counties including Meru, Murang’a, Bungoma, Kilifi, Busia, Nyandarua,

Nyeri, Kwale, Kisumu and Siaya among others and the response so far is very positive as most of the

Counties are in the planning stages to introduce some form of school feeding and school milk is likely to

be considered as part of the County School Feeding Program.

Due to the glaring results of malnutrition among school going children, Brookside took up the challenge

as its core business deals and came up with a program that focuses on availing milk to school-going

children. So far over 820 schools have enlisted in the program with over 100,000 children having access

to milk daily. The main drivers are school directors for the private schools and PTA committees for public

schools. Payment is by parents through the school while schools are free to choose on a mode that

works for them. Most of the schools are on milk everyday of the week. Brookside has e 4 types of school

milk presentations designed for

parade presentations with pupils

the school head or Principal during the school visit – this is one on one presentation


During Parents meetings in schools and during meetings of Heads of Schools

2.3 Conclusions and Way forward

Conclusions and way forward drawn from the plenary session on day one include:

Promote value addition and innovation of convenient affordable packaging material attractive

to the youth and children

Develop a national milk consumption strategy

Strengthen milk consumption campaigns

Lobby for (VAT) tax exemption on milk

Work on school milk guidelines that will be entrenched in both public and private schools

&embark on school milk programs

Strengthen value chain grass root/apex associations

Establish a sustainable networking platform for the dairy sector ( AgriProFocus takes lead )

3.0 DAY TWO After a recap of day one’s activities by Sylvia Natukunda from AgriProFocus Uganda, Grace Musismami

the day’s moderator guided the participants to form groups for discussions on strategies for promoting

milk consumption strategies.

3.1 Group Discussions and Presentations

Dr. Sarah Mubiru, SNV and Sylvia Natukunda, AgriProFocus facilitated the group discussions with the following guiding questions

1. What are the key actions?

2. Who do we target?

3. What background information do we need?

4. How do we package the intervention?

5. Who are our champions- who will carry this forward?

6. Where will we get resources?

Group 1; Development of milk consumption strategy

Key Actions Appreciate the present strategy

Adoption by all stakeholders

Implementation of the strategy

Target Stakeholders (public, private, civil societies, consumers, producers, processors, enablers)

Background Information Secondary data of the sector, primary data, just concluded market study

Packaging intervention Principle of involvement must apply to all stakeholders and at all stages (ownership)

Emphasis on private public partnership


Champions Representatives from processors, public private partnerships and coordinating body

Resources Processors, input suppliers, Government, parastatal, NGOs and producers

Group 2; Networking

Key Actions Identify and deal with cooperative societies/associations, processors, transporters, traders, consumers, institutions; researchers like NARLI,NARO and NAGRIC

Target cooperative societies/associations, processors, transporters , traders, consumers, institutions ;researchers like NARLI,NARO and NAGRIC

Background Information Assignment of roles and responsibilities and how to engage them

Packaging intervention Meetings, workshops, business to business visits, field visits, dialogue, social media ( internet, face book, you-tube, whatsapp ), network through DDA )

Champions Those who promote good quality milk such as DDA, AgriProFocus, SNV, EADD, Cooperative societies/individual farmers or loose associations, researchers (NAGRIC, NARO, NARIL)

Resources Government (DDA), EADD, SNV, AgriProFocus, Development partners

Group 3; Price Reduction Strategy

Key Actions First identify causes of high prices of milk e.g. Electricity, scarcity of raw material, taxes, costs due to post harvest handling and inadequate infrastructure. There are limited alternatives of packaging material and it is costly

Target farmers, traders, processors, traders, Government, dairy farmer cooperatives and transporters

Background Information

Packaging intervention Training farmers on skills of water harvesting and feed conservation to solve scarcity of milk hence stabilize milk prices

Reduce on post-harvest losses due to poor milk handling along the value chain e.g. adulteration an spillages

Improving on genetics of breed available to get high milk yield

Recruit enough extension trainers in farming regions to train the farmers on how to harvest milk

Government to put up demo farms for dairy farmers to learn skills

Remove VAT on some products like milk and un flavored yoghurt

Distribution of coolers in smaller sizes in areas with low milk production but have potential / willingness to increase


Champions DDA, processors,, farmers media, extension workers

Resources

Group4; Sensitization Campaign

Key Actions Do campaigns through media (T.V, radio and print), Schools (lessons on milk, milk promotion books and pens), hospitals (posters, one on one or group sensitization), markets ( rural +urban), churches/religious leaders

Target Parents with children 1-3 years of age, rural areas, teachers (kindergarten, primary , secondary), leaders (political, religious, cooperatives and traditional)

Background Information Dairy statistics , nutritional standards for each age group

Packaging intervention Word of mouth /testimonies, drama, road shows, school visits, songs, skits, conventional media (print , electronic, radio, SMS, T.V)

Champions Celebrities, leaders in all categories, all stakeholders and media

Resources Government, Development partners and private sector

Additional Remarks Regarding the Group Work

Group 1 (Milk consumption strategy); DDA has the mandate for most of the suggestions that were

made so they will take the lead, they will work with Techno Serve and engage the rest of the

stakeholders to refine the milk consumption strategy

Group 2 (Networking); DDA while consulting the rest of the stakeholders in the dairy value chain

Group 3 (Price Reduction); Uganda Dairy Processors Association (UDPA) will take the lead while the

stakeholders feed them with all the necessary and relevant information. DDA will track the process.

Group 4 (sensitization campaign); DDA and Sameer take the lead. DDA uses the June Dairy Month and

the rest of the stakeholders engage in one way or another. DDA, Dr. Varma and Dr. Walimbwa hold

farmer field days and they invite stakeholders for preparatory meetings and are allowed to exhibit at a

fee.

UDPA can also support the sensitization campaigns and networking group.

3.2 Pitching Sessions

Sylvia Natukunda, AgriProFocus, Sara Mubiru, SNV and Dr. Walimbwa, Sameer made brief presentations of the various interventions, innovations, milk promotion campaign and projects in dairy that the respective organizations are engaged in..

Brookside Dairy Limited- Dr. Robert Walimbwa

Brookside Dairy Limited procures, processes, produces and markets milk as well as its products. The

company offers fresh pasteurized milk, cream, butter, yogurt, ghee, and long life milk products in Indian


Ocean Islands, East Africa, Rwanda, Burundi, Egypt, and the Middle East. It provides products through

distribution depots, agents, and sub agents to outlets in East Africa. The company was founded in 1993

and is based in Ruiru, Kenya. It has operations in Kenya, Tanzania, and Uganda. Brookside Dairy Limited

has taken over Sameer in Uganda. As a move to encourage milk consumption among people that are

cautious of fat, Brookside produces low fat milk. It also does a lot of promotional activities for example

funding games indifferent countries in East Africa annually. Children are encouraged to take milk at such

events. Plans for Brookside to implement school milk programs in Uganda alongside with DDA are in

advanced stages. It also organizes farmer field days where farmers, input suppliers and other

stakeholders are invited to network and establish business linkages

AgriProFocus –Sylvia Natukunda

AgriProFocus is a network based organization with over 3800 registered members, over 235

organizations and linked to 12 other country networks in Africa and Netherlands.

Core areas include business brokering through provision of financial market place for farmers, learning,

debate and advocacy as well as an online platform. It was discovered that there was a gap in the dairy

fodder management. AgriProFocus therefore along with its other members organized dairy learning labs

that attracted practitioners, professionals and farmers. Training in fodder management, cow health

management and breeding was provided. Two dairy labs have been conducted in Mbarara and Central

Uganda. The third one did not materialize due to lack of partners to participate in organizing it. The

theme for this year’s dairy stakeholder event was coined during last year’s event and consensus was

reached to carry out a milk consumption campaign. In a bid to do this, dairy processors took the

initiative to exhibit their products at subsidized prices at supermarkets like Mega, Tusky’s and Capital

Shoppers and use these platforms to sensitize people on benefits of milk. This campaign was done

during the season when children return to schools and the sales were reportedly high.

SNV- Sara Mubiru

SNV Netherlands Development Organization is an international not-for-profit development organization

with a global presence in 39 countries across Africa, Asia and Latin America. SNV’s mission is grounded

in the principle that all people, irrespective of race, class or gender, should have the freedom to pursue

their own sustainable development.

SNV fills a specialist support role: developing capacities in new expertise areas, facilitating creation of

and change in market systems and policies, promoting innovation and creating effective solutions. SNV

started working in Uganda in 1989 thus 2015 marks its 26th year in Uganda while SNV global celebrates

its 50th birthday. SNV’s advisors work from area offices in Kampala, Mbale, Fort Portal and Arua. SNV

works in three sectors – Agriculture, Renewable Energy, Water, and Sanitation& Hygiene where three

mutually reinforcing roles are played: providing advice, knowledge networking and evidence-based

advocacy. In agriculture emphasis has been placed on value chain development and implementation of

activities in horticulture as well as dairy. A lot has been achieved using the school gardens approach and


SNV is working with the World Food Program to improve quality of grain and encouraging farmers to

bulk through ware house receipt systems so that they can benefit from better prices.

3.2 Action plan for Follow up

After a brief discussion the participants suggested the following as themes for the dairy stakeholders’

event 2016

drink eat dairy daily

Productivity enhancement

Developing strong children through dairy nutrition

Drink milk for nutrition

Drink milk for long life

Suggestions for dates include:

Coincide it with UMA show that takes place at the show grounds in August because it is a dry

season and the venue is free

During the June dairy month

End of October; September is harvesting season so farmers cannot come and it is also a back to

school season

Coincide it with World food day

End of October: September is harvesting season, farmers are busy. At the end of October,

farmers have enough resources to participate in the event

Other recommendations include:

Make the event regional so that rural farmers have opportunity to witness

Chris Muhango suggested an innovative way to recruit champions for milk consumption (go to

your MTN line, send SMS; type "MILK” leave SPACE TYPE 0772185653, then send to 8008 and

you will have applied to become a milk promotion champion .

3.2 Closing Remarks

Ms. Lucy Asiimwe Twinamasiko, Country Coordinator AgriProFocus Uganda thanked the organizers,

sponsors, exhibitor’s presenters and participants for making the event possible and a success. As part of

her closing remarks she emphasized:

Campaigning for consumption of alternative milk products such as yoghurt and cheese for

customers that are not necessarily interested in milk

Stepping up positive campaigns so as to increase milk consumption

Networking of all stakeholders in the dairy sector so as to leverage on resources,

She then declared the event officially closed.


Below is a pictorial of the group work and a group photo of the participants


APPENDICES

Appendix I: Agenda

DAY 1: 16TH SEPTEMBER 2015

TIME TOPIC/SESSION PRESENTER/SPEAKER FACILITATOR

8:00am- 6:00pm Exhibition

Opening

8:00am-8:30am Registration – (Videos in the background) AgriProFocus Network

Stanley Musiime

8:30– 8:40am

Welcome Remarks Chairman organising committee

840:15- 9:10am Key note speech “ status update on milk consumption” Dr. Florence Kasirye

9:10-9:30am Official Opening of the Dairy Day Event

Executive Director DDA

9:30- 10:00am Tour of the exhibition space Organizing Committee

10:00-10:30am TEA BREAK

Participants buy their milk products & snacks at exhibition

Importance of Milk and milk products:

10:30am-11:00am

a) Consumer survey results (market study)

Anthony Nyungu TechnoServe/EADD

Stanley Musiime

11:00am-11:20am b) The role of milk in the health of people

(children, adults, special needs people) Peter Milton Rukundo-Ministry of Health

11:20- 11:30am Poem Milk Consumption Albert Mukundane

Successful cases on promotion of milk consumption

11:30am-11:50am Case 1:School milk program Dairy Development Authority

11:50am-12:10noon Case 2: Kenya Case Study School milk program

Joseph Awino Omboga Brookside

12:10-12:40noon Panel Discussion(cover morning and afternoon sessions)

William Matovu Chair Panel Discussion

12:40-1:20pm Conclusions and way forward


DAY 2: 17TH SEPTEMBER 2015 TIME TOPIC/SESSION PRESENTER/SPEAKER FACILITATOR

8:00am- 6:00pm Exhibition MC

Advocacy

9:00- 9:30am Registration – (Videos in the background) If any

Grac e Musimami

9:30 – 9:45am

Recap of Day 1 (20min)

Sylvia Natukunda –

AgriProFocus

9:05am-9:15am Open discussion (20min) Session Facilitator

Sharing Strategies for milk consumption

9:15am-10:15

Strategies for promoting milk consumption (clear role delegation) – Group work

Dr. Sarah Mubiru- SNV Sylvia Natukunda - AgriProFocus

Grace Musimami

10:15-11:15am TEA BREAK- Product Sampling & Exposure to innovations at exhibition area

Participants buy their milk products & snacks at exhibition

11:15-12:15am Group presentation & discussion

Dr. Sarah Mubiru- SNV

Pitching session –

12:15- 1:15pm Interventions/Innovations/milk promotion campaign/projects in dairy done by members on the organising committee (Pitch session and Q&A)

SNV Sameer

Grace Musimami

1:15- 1:35pm Synthesis of all key issues from the technical

content

Session facilitator

1:35pm-1:45pm Action plan for Follow up - Dairy Stakeholder Event Theme-2016 - Dairy Stakeholder Event dates-2016

1:45pm-2:00pm Closing Remarks

Country Coordinator AgriProFocus Uganda

12:50 – 2:00pm LUNCH BREAK N/A

4:00-6:00pm Business networking (Award of certificates and visiting of exhibitions) Sponsor

1:20pm-2:20pm Lunch break N/A

2:20pm-6:00pm Networking at Exhibition Area MC

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