Daimler Trucks Asia ... Daimler India Commercial Vehicles (DICV). Together, they give us a rich...
Embed Size (px)
Transcript of Daimler Trucks Asia ... Daimler India Commercial Vehicles (DICV). Together, they give us a rich...
Mitsubishi Fuso Truck and Bus Corporation Ohkuracho 10, Nakahara Ward, Kawasaki City, Kanagawa Prefecture, Japan, 211-8522 Tel : +81-44-330-7700
Daimler India Commercial Vehicles Pvt. Ltd., SIPCOT Industrial Growth Centre, Oragadam, Mathur Post, Sriperumbudur Taluk, Kancheepuram District, Tamil Nadu - 602105 Tel: +91 44 49694000
Daimler Trucks Asia
Revised January 2019
Based in Asia, we are part of Daimler Trucks, the global leader in commercial vehicles. We are comprised of two OEMs, Mitsubishi Fuso Truck and Bus Corporation (MFTBC) and Daimler India Commercial Vehicles (DICV). Together, they give us a rich 85-year history to draw from as well as a young, innovative drive. The FUSO and BharatBenz brands stand for industry-leading technology and unrivaled quality for our customers in over 170 markets worldwide.
Our people, hailing from over 45 countries, form the core of our identity and success. DTA is a truly global organization that believes in the power of the team to achieve great things. This is why our strategy is named DTA One: As one team, we will tap our full potential and achieve our goals together.
At MFTBC in Japan, we set the benchmark in efficiency, safety and comfort for the industry with our trucks and buses. We also firmly believe that the future is green, and are putting environmentally friendly vehicles at the core of our product portfolio. As an enthusiastic step toward a green future, we have launched a series-produced all- electric light-duty truck, the eCanter, and also launched E-FUSO, a product brand dedicated exclusively to our electric portfolio.
Having served in the Japanese Ministry of Economy, Trade and Industry (METI) for many years, I am convinced that Japanese companies have to open up not only to international markets, but also to a globalization of their workforce in order to remain competitive in the global marketplace.
Daimler Trucks Asia is a great example of how a respected and traditional Japanese company — Mitsubishi Fuso Truck and Bus Corporation — can progress and flourish by teaming up with an international partner — Daimler India Commercial Vehicles, to become a truly global organization, overcoming national and cultural boundaries.
I am always amazed to see how the transcultural setting of our workplace encourages talented and motivated people from different walks of life and with diverse cultural backgrounds to work together and, as one, generate new ideas, concepts and products. These unique synergies make us stand out and allow us to innovate best solutions for the ever-evolving demands worldwide.
People form the heart of a company, and companies are important pillars of society. Hence, we acknowledge our role as corporate citizens. Especially so, as trucks and buses form an indispensable backbone of communities worldwide by delivering goods and transporting people. Our aim is to not only grow and be profitable, but to do so in a sustainable way that supports our environment economically, socially and ecologically.
Hartmut Schick President and CEO
Kazuo Matsunaga Chairman of the Board
In India, we established the BharatBenz brand in 2012, and have grown to double-digit market share on the subcontinent since then. For our growth markets in Asia, Africa and Latin America, we exploit our strategic position in India to offer our robust FUSO trucks built in Oragadam to markets worldwide.
As Daimler Trucks Asia, we will continue to tap the full potential of our global team to consolidate our technological lead in the commercial vehicles industry and ensure the highest levels of quality for our customers.
We are not only the frontrunner in the electrification of trucks that will help cities to lower greenhouse gas emissions and noise levels. We also strive to operate in a sustainable way. Our Indian plant sources 70% of its power needs from renewable energies. For that matter we have installed solar panels both in our Indian and Japanese plants. We use rainwater harvesting and follow a zero-discharge policy for wastewater and materials, to lower our impact on the ecosystems. And our employees benefit from modern work policies such as flex-time and options for teleworking.
No company, no product and no person will ever be perfect, but it makes me proud to see how everybody at Daimler Trucks Asia is motivated and committed to becoming better every day.
Thank you for your curiosity and interest in our organization and I invite you to explore further.
Message from the CEO and Chairman 01 | About Us 02 | Strategy: E-FUSO 04 | Strategy: Our Employees 06
Our Brands 08 | Products: FUSO 12 | Products: BharatBenz 14 | Locations 16
Daimler Trucks Asia (DTA) combines the strengths of two distinct legal entities Mitsubishi Fuso Truck and Bus Corporation (MFTBC) and Daimler India Commercial Vehicles (DICV).
This unit allows the entities to collaborate on areas such as product development, production, exports, sourcing and optimizing research and sales & market development activities to provide the best value products to our customers.
MFTBC, with more than 85 years of history and DICV, with its fresh and innovative outlook, have become integral parts of Daimler Trucks, jointly contributing to more than a third of its sales volumes. DTA, deriving its strengths from both the entities, is the answer to the significantly growing demand for trucks and the different needs of customers around the world.
DTA has an integrated product portfolio with the traditional FUSO product line for Japan and international markets, the all-new range of FUSO trucks for growth markets and the highly competitive BharatBenz range for the Indian market, together offering unparalleled value to our customers around the world. The Asian production network for DTA is a robust one, consisting of two major hubs in Kawasaki, Japan and Oragadam, Chennai, India.
The combined approach allows DTA to jointly leverage the fully-fledged testing infrastructure of MFTBC in Kitsuregawa, Japan, and the proven engineering capabilities of DICV in Chennai, India. It further translates to coordinated procurement and supplier management functions, greater cost efficiencies, access to high quality supplies and a widened export business by tapping the combined sales potential of the two entities.
The benefit of working as a unified strategic organization is not only restricted to the technical aspects of our business but also reflected in the sense of diversity among our people. A deeper cultural integration, in the form of exchange avenues for talents to encourage co-learning and increasing collaborations, allows our employees to gather intercultural experiences.
In 2017, the DTA group sold over 170,000 units, serving more than 170 markets and employing a workforce of around 15,000 people. Both MFTBC (89.29%-owned) and DICV (100%-owned) are an integral part of Daimler AG, one of the world’s most successful automotive companies. With its divisions for Mercedes-Benz passenger cars and vans, Daimler trucks and buses, and financial services, the Daimler Group is a leading global vehicle manufacturer and the world’s biggest manufacturer of commercial vehicles with a global reach.
Mitsubishi Fuso Truck and Bus Corporation (MFTBC) Daimler India Commercial Vehicles (DICV)
Company Name: Mitsubishi Fuso Truck and Bus Corporation Main Office: Ohkuracho 10, Nakahara Ward, Kawasaki City, Kanagawa Prefecture, Japan, 211-8522 Chairman of the Board: Kazuo Matsunaga President and CEO: Hartmut Schick Capital: 35 billion yen
Established: January 6, 2003 Business Details: Commercial vehicles, R&D, design, manufacture, sales, import and export of trucks, buses and industrial engines and other related businesses. Employees: 10,000 Major Shareholders: Daimler AG (89.29%); Mitsubishi group companies (10.71%)
Head of Unit: Satyakam Arya, Managing Director & CEO Employees: More than 4,000 (year-end 2017) Domestic network: More than 150 sales & service touch points Export markets: More than 40 markets in Af- rica, Latin America, Middle East, Asia
Production: Trucks, buses and bus chassis, engines and transmissions
0302 ABOUT USDAIMLER TRUCKS ASIA
Two Companies, One Commercial Vehicle Portfolio
05DAIMLER TRUCKS ASIA STRATEGY
World Premiere. The eCanter. Daimler Trucks Asia celebrated the global launch of the FUSO eCanter in New York City. The FUSO eCanter is the world’s first series-produced all-electric light-duty truck, delivered to customers in the US, Europe and Japan.
Zero-Emission, Zero-Noise The all-electric light-duty truck is DTA’s answer to the public’s need for a zero-emission, zero-noise truck for continuously increasing inner-city distribution. In addition to being an environmentally friendly vehicle, it is cost-efficient and economical for users, as already proven within customer tests in Europe.
The FUSO eCanter has a range of 100 kilometers and a load capacity up to three and a half tons — depending on body and usage. The vehicle’s electric powertrain contains six high voltage lithium ion battery packs with 420 V and 13.8 kWh each. In comparison with a conventional diesel truck, it offers savings up to 1,000 Euro per 10,000 kilometers on operating costs.
Result of Intensive Research and Customer Testing This global launch of the new