Daimler the Group 2012

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Contents

4 Editorial

6 The Road to Emission-free Driving

18 The Road to Accident-free Driving

26 People shape the future

36 Overview of the Divisions

50 Daimler at a Glance

More than 125 years ago, Carl Benz and Gottlieb Daimler

invented the automobile independently of one another.

Today, automobiles are moving the world. The pioneering

spirit of our companys founders, and the passion of that

era to transform visions into reality, still inspire us to this

very day. As the inventors of the car and the truck, we thus

also assume responsibility for their future. Our brief is to

reinvent the automobile over and over again.


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Nevertheless, one thing is clear: We are by no means

a faceless corporation, but an ongoing collaborative

project involving more than 270,000 highly qualified

and motivated people throughout the world. In their

diversity, they reflect our customers and markets. And

they demonstrate day aer day that top performance

is not a matter of gender, age, or background in fact,different perspectives and competencies constitute

fertile ground for creative ideas.

A further issue is also acquiring increasing signifi-

cance, not only at Daimler: integrity. What does this

mean in the context of our Group? In shor t, it means

that making decent earnings and making earnings

decently are two sides of the one coin. And integrity

extends beyond mere formal compliance with laws

and regulations: It is a basic attitude founded on eth-

ics, an inner compass as it were, that keeps us on

the right course even in complex business situations.

We intend to set standards in this area too.

A brochure such as this can of course only cover a

very small selection from the wealth of topics that

constitute Daimler. But perhaps this selection will

whet your appetite for more. I wish you enjoyable

reading!

Dieter Zetsche

Chairman of the Board of Management of Daimler AG,

Head of Mercedes-Benz Cars

Daimler | The Group 2012|Editorial | 4-5

Dear reader, The automobile has been transforming

the world since 1886 and it will continue to do so

in future. Over the coming decades, however, the

car itself will undergo more rapid and fundamental

transformation than ever before: On the one hand, its

best days are still to come in view of the global growth

in demand, but on the other hand, reserves of petro-leum are limited and the resilience of our ecosystem

even more so. This poses the question of how to reli-

ably reconcile the growing demand for mobility with

effective climate protection. While this is by no means

an easy task, it is an extr emely exciting and important

challenge. And no one is as well prepared for it as our

company, the inventor of the automobile.

The next chapters in automotive history thus promise

to be at least as interesting as the pr evious ones. No

matter whether you already know Daimler or are read-

ing this brochure to familiarize yourself with our Group

I expressly encourage you to form your own opinion!

Gain an impression of the facts and of the background

conditions that allow us to say that Daimler is in an ex-

cellent position to reassert its leading role in shaping

the future of mobility

as a supplier of premium passenger cars, trucks,

vans, buses, and services

with Mercedes-Benz as the core brand in all

business divisions

and as a leader in innovations and technology.


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The Road to

Emission-free Driving

Milestones in drive technology

1886 The worlds first automobile

1896 First truck with gasoline engine

1900 First modern automobile

1921 Production car with supercharged engine

1924 Production truck with diesel engine

1936 Production car with diesel engine

1954 Production car with

gasoline direct injection

1977 Production car

with turbo diesel engine

1985 Electronically controlled

4MATIC four-wheel drive

1986 3-way catalytic converter

in series production

1993 Oxidation catalytic converter

in series production

1994 NECAR test vehicle with fuel cell drive

1997 Production car with

common rail direct injection

2003 7G-TRONIC electronically controlled

7-speed automatic transmission

2005 Production truck

with BlueTec diesel technology

2006 Gasoline direct injection

with spray-guided combustion process

2009 Production car with hybrid drive

and lithium-ion battery

2009 Fuel cell car in small-series production

2010 BlueDIRECT engines

2010 Electric cars and vans with

lithium-ion battery in small-series production

2011 Purely electric-powered car2go fleets

in Amsterdam and San Diego

2012 Production start-up for in-house production

of lithium-ion batteries

2012 Series launch of electric smart

and Mercedes-Benz E 300 BlueTEC Hybrid

Daimler | The Group 2012 |The Road to Emission-free Driving | 6-7

Automotive luxury redefined. The F 125! is the radical reinterpretation of a sports sedan. Its sensual sportiness

and exciting contours with organically formed edges and surfaces, including the falling lateral line, are the avantgarde

ongoing development of the current Mercedes-Benz design.


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Our goal is to reduce the fuel consumption and emissions of

our vehicles with an intelligent blend of drive systems to suit all

requirements, and to avoid them altogether in the long term.

We shape the future and provide sustainable

solutions for the mobility of today and tomorrow.

30,000 kilometers around the world in 125 days:

The pioneering Mercedes-Benz F-CELL World Drive,

launched in 2011 with three fuel cell vehicles, was

a resounding success.

As part of the H2-Mobility initiative and

in a cooperation with Linde AG, Daimler

is driving forward the establishment of a

close-knit network of hydrogen fuel stations.

As the inventorof the automobile,

Daimler assumes

responsibility for

its future.

For 125 years, Daimler has been a driving forcebehind the overall development of road transport

from individual mobility by car up to the tr ansport

of goods with trucks. We are using th is competitive

edge in development to secure sustainable mobility

in all these areas, for the future as well. Our custom-

ers expect safe, comfortable, high-performance

vehicles that at the same time are required to be

increasingly economical and environment-friendly.

As the inventors of the automobile, we are making

high investments to meet these demands.

Our vision: an intelligent blend of drive systems.

For more then a century, automobiles were operated

almost exclusively on the basis of petroleum. In view

of dynamically growing global mobility demands, dwin-

dling oil reserves, rising energy prices, and a constant

increase in environmental awareness, Daimler is now

focusing on made-to-measure solutions to cater to the

diverse requirements for mobility in all areas of r oad

transport.

We have set out the key priorities in development in

our Road to Emission-free Driving:

the ongoing development of cars and commercial

vehicles with state-of-the-art internal combustion

engines, in order to significantly reduce fuel con-

sumption and emissions

further increases in the effi ciency of modern

internal combustion engines through consistent

hybridization,

the development of locally emission-free electric

vehicles powered by the fuel cell and th e battery.

For Daimler, this intelligent blend of drive systems is

the key to sus tainable mobility.

Joining forces to achieve more.One component of

the integrated approach of our Road to Emission-free

Driving comprises partnerships with other companies

from the fields of technology, energy, and infrastruc-

ture, together with the public sector. Initiatives such

as the international e-mobility projects, the fuel cell

test fleets in Berlin, Hamburg, and Los Angeles, or the

car2go car-sharing projects currently being intro-

duced in a dozen major cities throughout the world

provide the basis for testing new vehicle and mobility

concepts in practical operation.



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The effi ciency of our internal combustion engines will determine

how much fuel will be saved over the coming years and what

amount emissions can be avoided.

Innovation, not renouncement. The internal

combustion engine remains the mainstay of mobility.

The greatestpotential for reduc-

ing consumption

and emissions

is provided by

innovative, energy-

effi cient di esel and

gasoline engines.

By reason of their high performance, state-of-the-artdiesel and gasoline engines will remain the driving

force of mobility until well into the future. This applies

to individual mobility with passenger cars especially

in long-distance travel as well as to public transport

and goods transportation by truck. The quality of our

combustion engines is therefore the key to how much

fuel can be saved over the next few years and the

quantity of emissions that can thereby be avoided.

The first of thr ee points of focus on our road map is

therefore the optimization of vehicles with internal

combustion engine. An intelligent combination of

various strategies is making both passenger cars and

commercial vehicles cleaner and more economical

and thus fit for the future.

Commercial vehicles in focus. With CleanDrive

Technologies as part of the Shaping Future Trans-

portation initiative clean propulsion systems and

alternative fuels Daimlers commercial vehiclessector is shaping the future of mobility. With BlueTec

technology, for instance, effi cient diesel engines make

for reduced fuel consumption and, thanks to improved

combustion and exhaust aertreatment, ensure lower

levels of pollutants. Low-emission, low-noise natural

gas and hybrid drives are a further proven alternative

to pure diesel engines in commercial vehicles, espe-

cially in city traffi c. Already today, more than 400,000

vehicles with CleanDrive Technologies from all the

Groups brands are in operation with customers on the

roads of the world and are showing the way to attain-

ing an ambitious goal: the zero -emission commercial

vehicle.

Individual, fast, clean, safe. Our cars stand for

comfort, safety, driving pleasure, and environmental

compatibility our customers can rely on th is in

the future as well. New developments, such as thefour-cylinder diesel or the latest generation of super-

charged gasoline direct injection engines, are showing

the way ahead along with the use of alternative fuels.

However, the opportunities for optimizing the drive

unit do not stop there: Our BlueEFFICIENCY packages

unite further fuel-saving features for gasoline and

diesel passenger cars. Depending on the model series,

these include various measures carried out within the

engine and a combination of numerous technologies

for reduced body weight. The customized packages

are rounded off with low rolling-resistance tires, op-

timized aerodynamics, and the ECO automatic start/

stop function as a precursor to hy bridization.

BlueDIRECT engines are convincing with their uncompromisingly

lightweight design and consumption optimization.

Bivalent gasoline/natural gas drive

combines ecology and economy.

The Mercedes-Benz Actros with the BluTec 6 system

is the worlds most fuel-effi cient 40-ton truck.

At Mercedes-Benz, BlueEFFICIENCY stands for future-

oriented effi ciency technologies and innovative

packages of measures for optimizing fuel consumption

and emissions. In the Mercedes-Benz E-Class sedan,

the most effi cient engines have been combined with

sophisticated measures for aerodynamics and energy

management in order to minimize fuel consumption.



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Hybrid drives combine combustion engines and electric motors,

thus providing the best of both worlds.

A milestone for increased effi ciency:

Consistent hybridization made to measure

for all mobility requirements.

The key to greater

effi ciency and

environmental

compatibility lies

in electrification

of the drivetrain.

For this purpose,

Daimler has devel-

oped a modular

plug-in hybrid

system.

Hybrid drives are an important element of Daimlers

strategy for sustainable mobility. Depending on the

type of vehicle and driving situation, hybrid vehicles

are powered by the internal combustion engine

and electric motor either individually or in tandem.

Especially in inner-city areas, this can bring about fuel

savings of up to 20 percent. The key component in

electrification is the energy storage medium. Daimler

is the worlds first manufacturer to have succeeded

in matching lithium-ion battery technology to the

demanding requirements of automotive application

and making it ready for large-scale production. As of

2012, Daimler has production capacities of its own for

state-of-the-art lithium-ion batteries and thus has ac-

cess to the key technology for emission-fr ee driving.

Flexibility in passenger cars. Hybrid vehicles with

modular electric drive components can further in-

crease the effi ciency of optimized internal combustion

engines especially in inner-city areas. Which hybridarchitecture is the most appropriate in environmen-

tal and economic terms also depends on the size of

the vehicle and how it is used. In the passenger car

segment, hybrid solutions have been realized from

the compact smart to the premium Mercedes-Benz

S-Class. The modular hybrid system, which provides

a great deal of flexibility in terms of per formance

and operating range, ensures that driving pleasure is

compatible with economy under all circumstances.

The range of hybrid solutions from Mercedes-Benz

extends from the convenient start/stop function,

through the recuperation of braking energy, to purely

electric driving. A further variant is plug-in technology,

which allows the battery to be additionally charged

at a conventional household socket to increase a

vehicles electric operating range. A feature shared

by all these systems: Fuel consumption decreases,

while driving pleasure increases.

The leader in commercial vehicles. In the commer-

cial vehicle sector too, Daimler is pressing ahead with

drastically reducing fuel consumption, CO2 output,

and other exhaust emissions. These activities are

grouped together in the Shaping Future Transporta-

tion initiative. Here as well, a key role is played by

hybrid technologies, which depending on a vehicles

use can be expected to cut diesel fuel consumption

by up to one-third. Here too, tailor-made concepts

are the key to success. In the truck sector, Daimler is

focusing on parallel hybrid drive, in which the vehicle

is powered by a combustion engine and an electric

motor either separately or in tandem. This curr ently

represents the ideal solution among the competing

interests of production costs, dimensions, weight,

performance, operating conditions, and energy ef-

ficiency, and also allows purely electric driving. With

this approach, Daimler received the 2010 German

Sustainability Award for the Mercedes-Benz Atego

BlueTec Hybrid. For city buses, series hybrid drive isthe premium choice: The internal combustion engine

supplies a buffer battery v ia a generator and operates

with optimum fuel effi ciency at all times. Thanks to

their electric drive, these buses can operate emission-

free in inner-city areas.

The battery the key to effi ciency. As a core

component of hybrid drive technology, Daimler makes

use of a battery based on lithium-ion technology;

this unit is superior in terms of power output and

storage capacity. The major advantages of lithium-ion

batteries are their higher energy density and improved

electrical effi ciency, despite their more compact

dimensions and lower weight. The cycle strength of

these batteries is particularly high, which makes

for a useful life of at least ten years under normal

operating conditions.

The modular hybrid system incorporates innovative

approaches to electrification of the powertrain.

Over 3,000 Orion VII diesel-electric hybrid buses

are proving reliable in customer operation.

The Mercedes-Benz E 300 BlueTec

HYBRID study vehicle, powered by

a new four-cylinder diesel engine,

demonstrates fuel savings potential

with its low combined consumption

figure of just 4.5 liters per 100 km.

The Mercedes-Benz Atego BlueTec Hybrid 12-tonner is

Truck of the Year 2011.

Daimler | The Group 2012 | The Road to Emission-free Driving | 12-13


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Crimen se arx Reduco Protendo neo Ejulo una Paulisper

In electrical mobility too, Daimler focuses on customized vehicle

concepts. To cater to all mobility requirements, we are taking a

number of different routes into the future.

Emission-free driving. Electric vehicles powered

by batteries and fuel cells are key elements

of sustainable mobility.

The future has

begun. Electric

vehicles with

batteries and fuel

cells have proven

their reliability

in operation with

customers. Locally

emission-free

driving is already

a reality in the

urban environment.

Daimler is playing

a pioneering role in

the development of

these technologies.

Daimler, the worlds first car manufacturer, entered

the age of emission-f ree electromobility in 2011

with three series-production models. Along with the

pioneer among battery-electric vehicles the smart

fortwo electric drive the Mercedes-Benz A-Class

E-CELL and Mercedes-Benz B-Class F-CELL now also

run very quietly and help conserve natural resources.

The Mercedes-Benz SLS AMG E-CELL super sports

car and the Mercedes-Benz Vito E-CELL city van are

likewise showing the way ahead to emission-free

driving. With buses and trucks too, Daimler is making

a clear statement with models such as the Fuso

Canter E-CELL, the Freightliner MT E-CELL, and the

Mercedes-Benz Citaro FuelCELL Hybrid. These exam-

ples all demonstrate that Daimler is also setting store

by customized vehicle concepts in the field of electric

vehicles. In order to fulfill all mobility requir ements,

we are taking various routes into the future. Whether

it be with the battery or the fuel cell, electric drive is a

key component of our zero-emission driving strategy.

Emission-free city driving. Electric smart cars of

the first and second generations have shown where

battery-powered vehicles can be us ed as alternative

means of transport. In inner-city areas, where

access restrictions and green zones are no longer

the exception, the advantages of locally emission-

free, quiet, and highly effi cient vehicles come to the

fore. The third-generation smart fortwo electric drive

will be introduced on some 30 markets in 2012; this

car combines further enhanced driving pleasure with

even greate r effi ciency.

The key: energy storage media. Crucial to all

electric drive systems from hybrid units to purely

electric motors for cars, vans, trucks, and buses

are energy storage media that are powerful, safe, and

reliable. To secure its leading role in the long term,

Daimler has become actively involved in Li-Tec, a

subsidiary of Evonic. In addition, a joint venture by the

name of Deutsche ACCUmotive GmbH & Co. KG has

been founded. As of 2012, this cooperation is concen-

trating on the development and production of lithium-

ion batteries specially designed for automotive use.

Daimler thus has direct access to the key technology

for emission-free driving.

Going the distance. In view of their extensive operat-

ing range, hydrogen-powered fuel cell cars are also

ideal for long-distance travel. They are characterized

by emission-free, quiet operation, a high level of

driving dynamics, favorable acceleration, and high

effi ciency. In the passenger car segment, small seriesof the Mercedes-Benz A-Class F-CELL and the current

B-Class F-CELL models have long since been a regular

sight on the roads. And the Mercedes-Benz Citaro

FuelCELL Hybrid is leading the way into the futu re of

public transport. Daimler is pursuing a further techni-

cal approach with the Mercedes-Benz Vision B-Class

E-CELL PLUS. This vehicle, with electric drive and

a range extender, has an overall range of up to 600

kilometers including up to 100 kilometers in purely

electric mode.

The electric vehicle fleet makes for locally emission-free driving

thanks to innovative battery and fuel cell technology.

Emission-free in operation, quiet as a whisper, and easy on resources:

The new Mercedes-Benz Citaro FuelCELL Hybrid.Daimler uses lithium-ion batteries from its own production facilities.



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Real and virtual safety tests pave the way for accident-free driving.

Daimler, the pioneer of passive safety, leaves nothing to chance

in occupant protection even today.

With comprehensive assistance systems, Mercedes-Benz

commercial vehicles are always at the forefront of safety

technology.

From the first crumple zone to the vehicle as a thinking partner

Daimler has invariably been the pioneer of develop-ments in vehicle

and road safety.

Arriving safely. As the pioneers of road safety,

we are continuing further along the Road to

Accident-free Driving.

Daimler defines

safety as a holistic

task firmly

established as a

key element of

corporate strategy.

Daimler | The Group 2012 | The Road to Accident-free Driving | 20-21

No less than 5.5 billion people throughout the world

participate in traffi c on a daily basis. We intend to

make the future of mobility as safe as possible for

these people. As the pioneers of safety, we are

continuing along the Road to Accident-free Driving.

Daimler defines road safety as a holistic task. In

addition to refining and developing safety systems for

the benefit of vehicle occupants and pedestrians alike,

the challenge for us thus also extends to developing

an intelligent transport infrastructure, so that acci-

dents are prevented from occurring in the fir st place.

The pioneer of occupant protection. Bla Barnyi,

the father of passive s afety, first outlined Daimlers

Vision of Accident-free Driving back in the 1950s. One

outcome of his endeavors was the rigid passenger

compartment with crumple zones, which celebrated

its premiere in the W 111 model series in 1959. To this

day, the ongoing development of the cru mple zone

ensures an increasingly safe vehicle interior. The pro-tection of a vehicles occupants is further enhanced

with adaptive airbags, belt tensioners, belt force limit-

ers, and sensor-controlled crash-active NECK-PRO

head restraints. A unique synergy of active and pas-

sive safety is provided by the PRE-SAFE preventive

occupant protection system. If the system detects a

critical situation on the basis of information provided

by sensors, it initiates reflex measures to protect the

driver and passengers. Further gr oundbreaking fea-

tures are the passive safety systems developed in the

Shaping Future Transportation initiative for Daimlers

commercial vehicles. Optimum protection for touring

coach drivers and their fr ont passengers in a front-

end collision is offered for example by Front Collision

Guard (FCG), a standard feature in the Mercedes- Benz

Travego and Setra TopClass 400 coaches.

Experience counts. Road safety is a holistic respon-

sibility. Daimler endeavors to provide all road users

with optimum protection and support in all situations.

In the development of active safety systems for r isk

prevention and accident mitigation, Daimler employs a

Real Life Safety philosophy based on real accidents.

We have been investigating accidents on German roa ds

since 1969. These findings provide important impetusfor the development of new safety technologies.


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With assistance systems, Daimler is giving its vehicles senses

that interact in a network and exchange data.

The vehicle as an intelligent partner. The driver

is supported by radar and camera-based systems.

Premium assistance systems are now also making the new

compact A- and B-Class cars even safer.

Thanks to the wide-angle integral mirror with integrated camera-aided

backup assist, the driver has an overview of hazards behind t he vehicle.

According to inde-

pendent studies,

the interaction of

modern radar and

braking technology

prevents around

36 percent of all

rear-end collisions

on German express-

ways.

Modern, convenient driver assistance systems make

it easier for the driver to concentrate on the task at

hand. And keeping drivers in top physical shape is

crucial to accident prevention. By means of radar and

sensor-based assistance systems, Daimler is giving

vehicles senses for intelligent reflex reactions, thus

transforming them into thinking partners.

Reliable radar. Daimler strategically uses radar to

monitor a vehicles surroundings, largely because

a radar-based system can be used under almost all

weather conditions and is not highly susceptible

to interference. The DISTRONIC PLUS proximity

control feature maintains the car at a preselected

distance from the vehicle in front, and Brake Assist

PLUS reduces its speed and brings it to a halt if the

traffi c situation so requires . The PRE- SAFE preven-

tive occupant protection system for passenger cars

initiates hard braking, which can considerably reduce

the severity of an accident. If the driver reacts intime, Brake Assist PLUS builds up the required braking

pressure within a fraction of a second. Blind Spot

Assist, developed by Mercedes-Benz, makes use of

radar technology to monitor the area immediately

adjacent to and behind the vehicle; it warns the driver

if a lane-changing maneuver would be too dangerous.

Active Brake Assist and adaptive cruise control in

trucks and coaches provide electronic support for

commercial vehicles. The new emergency braking

feature Active Brake Assist 2 for the heavy-duty

Mercedes-Benz Actros truck and the Mercedes-Benz

Travego coach now also initiates braking if stationary

objects are detected, as in unexpected traffi c jams

on expressways. This radar-controlled systems

key advantage is that it remains effective under all

weather and visibility conditions.

The camera: an additional eye. Around one in six

accidents in Germany are the result of vehicles veer-

ing off the road. Help is at hand her e in the form of

Lane Departure Warning in cars and trucks, and the

Lane Assistant (SPA) in buses. Adaptive Highbeam

Assist improves vision for passenger car drivers: This

systems camera monitors the traffi c scenario, and by

means of an intelligent image-processing algorithm it

can not only recognize other illuminated vehicles, but

also calculate their distance. A world premiere in the

new Mercedes-Benz CLS is Active Night View Assist

PLUS, with a spotlight feature that highlights potential

hazards in the drivers immediate field of vision by

identifying people on the road ahead and marking

them with a flashing light.

The responsibility still rests with the driver. Driver

fitness safety is part of our companys safety philos-

ophy. This begins with the dimensional concept of

the interior, extends to all aspects of suspension, airconditioning, seating, and noise comfort, and includes

the development of intelligent assistance systems.

Physiological measurements of typical stress indica-

tors and psychologically-based driver interviews are

also carried out before and aer test drives. On board

a rolling research laboratory the so-called Mind-Lab

measurements based on neurophysiological methods

provide insights into cognitive, subconscious behavior;

these findings cannot be influenced by the driver.

Evaluation of all this data helps to constantly improve

assistance systems; aer all, it is always a human who

sits behind the wheel. Pr ofessional training courses

for car and commercial vehicle drivers are therefore a

further important element of accident prevention.


Networked assistance systems such as Blind Spot Assist

transform vehicles into thinking partners.

The new Active Brake Assist 2, which helps prevent front-end

truck collisions, has rec eived the FuturAuto 2011 award.

D i l | Th G 2012 | Th R d t A id t f D i i | 24 25


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Daimler is leaving no stone unturned in enhancing both

the safety of its vehicles and the success of the entire

transport system these two objectives go hand in hand.

Symbiosis. Safe vehicles go hand in hand

with an intelligent infrastructure.

Our research

encompasses

trends, customer

requirements,

and the demands

placed on tomor-

rows mobility.


Already today, our research and development engi-

neers are giving thought to safe driving in the future

and not only in connection with innovative vehicles.

Daimler is joining forces with specialists from the

automotive and telecommunications industries, along

with traffi c management experts. This sy nergy is

being concentrated under the umbrella of the AKTIV

research initiative to enhance s afety and effi ciency in

road transport.

Intersections as accident hot-spots. Intersections

are the most frequent location of accidents in inner-

city traffi c. Driver assistance sy stems can provide

greater safety here by relieving the burden on the

driver and warning him or her of impending danger

in good time. For this reason, Daimler has been

advancing the development of basic technologies for

intersection assistance systems as part of the AKTIV

research initiative.

Communication is crucial. Focused, timely, compre-

hensive information for all road users on traffi c flow

and hazardous situations is indispensable for road

safety and the mobility of the fu ture. Development is

therefore focusing on technologies that enable com-

munication both among vehicles and between indi-

vidual vehicles and the infrastructure. The transport

of the future will be characterized by the exchange of

information between public and private partners.

The future starts today. The Experimental Safety

Vehicle (ESF) program dates back to the early 1970s.

It was in these vehicles that Daimler developed almost

all major systems for improving active and passive

safety. The current ESF 2009 likewise shows new,

unconventional approaches to enhancing vehicle

safety and provides detailed insights into current

development projects.

Driver fitness: To further improve assistance systems, scientists investigate

driver behavior patterns in the Mind-Lab mobile research laboratory.

The ESF 2009 experimental safety vehicle

demonstrates the latest advances toward the

Vision of Accident-free Driving.

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Daimler | The Group 2012 | People shape the future| 28-29


15/27

Only those who embrace and promote the competence

and talent of all individuals, regardless of origin, gender, age,

or culture, can successfully put the skills of these people

to use in every phase of life.

We bear responsibility: for the mobility of the future

and for the future of our employees.

As an attractive

employer, Daimlerintends to remain

the company

of choice in the

quest for the best

technology.

Mobility requirements, and thus also the desires

and needs of all our customer groups, are subject

to constant change. For this reason, it is always

new, innovative ideas and visions that have made

the Daimler Group what it is today: a leading global

provider of premium automobiles, the worlds largest

manufacturer of commercial vehicles, and a driving

force for future mobility concepts. Our employees

are shaping our future. In their wide diversity they

reflect our markets and are our most important

competitive advantage.

A career boost right from the start. Investing

in young talent is investing in the future. CAReer,

the Group-wide program for young gr aduates and

professionals with initial practical work experience,

provides the ideal start to a long-term career with

Daimler. Participants from over 30 nations about 35

percent of whom are women participate in a variety

of projects for a period of twelve to 15 months and getto know the company very well. CAReer is internation-

ally based and secures pole position worldwide for

Daimler in the labor market. However, it is not only

technical competence that counts. With its College

Knowledge scheme, Daimler also offers seminars for

strengthening social skills.

First insights. Interns, too, experience the working

of our global enterprise at close hand. Whether they

be school pupils or university students, interns are

involved in important processes and take on respon-

sible tasks. The Daimler Student Partnership study

program, which has already received the Internship

Award several times, focuses on the promotion and

development of the individual participants, who

receive personal coaching and are made fit to embark

on a successful career with practical assignments

both within Germany and abroad.

Experience welcome. Whether in business manage-

ment, controlling, production, or any other sector:

Entrepreneurship, communication skills, and team

spirit are important values that are required of future

Daimler employees along with professional qualifica-

tions. The Learning on the Job training program

provides an uncomplicated introduction to employ-

ment and gives participants the opportunity to rapidly

contribute and deepen their own knowledge.

Promoting potential. Preparedness to undergo life-

long learning is indispensable in our rapidly changing

world. LEAD (Leadership Evaluation And Development),

a planning tool for individualized employee promotion,

supports employees throughout the world in their

further development. We also offer many opportuni-

ties for specialist and personal professionalization.

| p | p p |

Our employees are characterized by high qualification,

communication skills, and team spirit.

Pioneering achievements are the fruits of

all-encompassing exchange between the generations.

A variety of talents and viewpoints, but a shared goal:

Producing the worlds best automobiles.

Th i ht bl d k ll th diffDaimler | The Group 2012 | People shape the future| 30-31


16/27

Promoting diversity. Making connections.

Shaping a secure future. Diversity makes a sustainable

contribution to our competitive strength.

The right blend makes all the difference.

Diversity management at Daimler a contribution

to corporate success.

All employees

should be ableto find their own

niche in our mobil-

ity concepts. We

achieve this with

a blend of employ-

ees that reflects

the diversity of our

markets.

Leadership and change. As a pioneer and pacemaker,

Daimler will continue to play a leading role in diversitymanagement. For us, it goes without saying that all

management staff must actively secure diversity

within their spheres of responsibility. For a number

of years, diversity management has been one of the

LEAD criteria for evaluating the performance and

potential of Daimlers management staff. The inclusion

of qualitative and quantitative diversity goals in target

agreements fosters the Group-wide development of

diversity competence: We see Daimlers rich diversity

as a chance to achieve more together.

Diversity is more than gender diversity. The diver-

sified nature of our staff is the driving force with

which we intend to move on together toward greater

accomplishments in the future as well. The experience,

perspectives, and skills of our employees reflect the

diverse nature of our customers, suppliers, investors,

and the environment. Outstanding achievement isnot concerned with gender or origin. Each and ever y

person has a personal profile of his or her very own.

We respect this and put to advantage the creative

synergies that result from a wide variety of exper-

tise and perspectives. The promotion of women is

the prime focus of our diversity management; but

dimensions such as interculturalism and an aging

society likewise demonstrate that we adopt a broadly

based approach to diversity. Diversity management

is a competence in leadership, communication, and

cooperation that is locally, regionally, and globally

established and exercised at Daimler not only

because it is politically correct, but because it brings

social and economic benefits.

Individuality counts. The diversity of modern forms

of living is lending increasing importance to the

balance between work, family, and private life. We

are taking account of this development with a variety

of flexible working time models and with our compre-

hensive childcare offer at our sternchen (little star)

day nurseries. At Daimler, no parent is now faced

with the alternative family or job. We also regard

demographic transition as both a challenge and an

opportunity.

Diversity in all its facets is an important component of our

corporate culture and one of the pillars of our success.

S i l ibilit f l b l t itDaimler | The Group 2012 | People shape the future| 32-33


17/27

It is our aspiration to reconcile economic, environmental,

and social factors, and thus fulfill our social obligations.

Social responsibility: for us, a global opportunity.

As a good corporate

citizen and a globallyactive enterprise,

Daimler is looking

beyond the confines

of the Group and

is fostering positive

and sustainable

social development.

Our social responsibility begins with our more than

260,000 employees but it does not end there by anymeans. Our presence in many countries around the

world gives us the chance to play a role in shaping the

social environment and promoting dialogue between

cultures. Our aspiration to reconcile economic, envi-

ronmental, and social factors meets with acknowledg-

ment: Daimler has once more earned prime invest-

ment status in the ratings of oekom research. We

see this as confirmation of our continuing strategy

of sustainable and socially responsible economic

management.

Tradition obliges. Our leading position as the pioneer

of automotive technology entails the responsibility

to treat sustainable mobility, environmental protec-

tion, innovation, and safety as the most important

challenges facing our company. From research and

development through to production, we focus on

effi cient use of resources, and on reducing emissionsand noise. In 2010, Daimler for the seventh time

presented its Environmental Leadership Award (ELA)

for pioneering projects in the development of environ-

mental protection and sustainability within the Group.

The numerous projects submitted by international

teams from all corporate divisions are representative

of our holistic approach to environmental protection

and sustainability.

Young talent is our future. Bearing responsibility

also means securing young talent in the long term.

With Genius, an education initiative open to children

and adolescents throughout Germany, Daimler there-

fore intends to provide young people with insights into

future technologies and professions in the automotive

industry, thus arousing their interest in engineering

careers. Genius the Young Knowledge Community

focuses above all on mobility for the future. With

numerous activities, partnerships, and its own Inter-

net site, this initiative addresses not only children

and adolescents, but also parents and teachers.

Safety through education. Since 2001, we have

made more than 1.3 million children throughout theworld fit for road traffi c with the MobileKids safety

initiative. As active road users, children r ely on our

particular attention and consideration. The global

MobileKids initiative, which was developed in con-

junction with international traffi c experts, presents

the many facets of road traffi c in an age-appropriate,

interesting, playful, and varied manner. With the

MobileKids School Days, a nationwide road safety

contest for elementary school classes, to the Mobile-

Kids road traffi c school in the Ravensburger Spiele-

land amusement park MobileKids shows that safety

can be fun.

Parents and teachers are also given increased aware -

ness of risk prevention and are supported by a wealth

of information. The MobileKids website, for example,

includes high-quality didactic material and instruction-

al ideas on the topic of r oad traffi c for download ing.

A combination of virtual and real training is providedfor example by the interactive Safety Map: Together

with their parents, children can document critical

spots in their local environment or on their way to

school. In this cooperative project for the benefit of

all, an interactive map is generated that provides infor-

mation on hazards, practical solutions, and special

traffi c condition s.

Helping, supporting, driving forward. In our role

as a corporate citizen, we support numerous initia-

tives through donations and sponsorships. We apply

high quality standards to our commitment and have

created transparent structures and clear responsi-

bilities for the granting of funds. At the focus of our

activities in this field are the promotion of science and

education, support of charitable projects, and disaster

relief. We also honor private commitment. With its

We move it! initiative, Daimler supported 125 social

and environmental projects for voluntary employee in-

volvement in the anniversary year 2011 with donations

of up to 5,000 in each case. With our sponsorship

activities we are promoting sustainable development

in key areas of social responsibility such as education,

the environment, the arts, and culture.

Mobility should be fun! With MobileKids, children

learn to move saf ely in traffi c.

Inquisitive questions are worth asking. Children

come up with clever solutions at the Genius workshops.

The Safety workshop explains to youngsters in a

playful manner how airbags work.

Integrity as the cornerstone of sustainable successDaimler | The Group 2012 | People shape the future| 34-35


18/27

Integrity as the cornerstone of sustainable success.

Integrity, passion,

respect, anddiscipline are

values that we

uphold today

and in the future.

Given the diverse nature of national legislation

throughout the world, globally active enterprises needvalues and standards of conduct that are universally

valid. Only when companies take these issues seri-

ously can they avoid long-term risks and operate

sustainably. Daimler strives not only to offer the best

with its products, brands and services, but also to

set standards by acting with integrity. For us, this

means doing the right thing out of personal conviction

out of responsibility toward our company and our

business partners and as a member of society.

Integrity goes beyond mere compliance with laws

and regulations. Of course, acting with integrity

also means compliance with national and international

legislation as well as with regulations and internal

policies. Transparent rules are indispensable for

well-functioning cooperation. In todays increasingly

complex business world they show the way ahead and

ensure reliability. Our corporate responsibility extendsbeyond the factory gates. We therefore expect com-

pliant behavior not only of our employees, but also

of our business partners. Above all, however, it is

important to us to establish a value-oriented corpo-

rate culture at Daimler, the principles of which are

actively supported and lived out with conviction by all

employees. Aer all, along with economic success,

responsible business conduct over national, cultural

and language barriers must also be guided by univer-

sally valid ethical standards, as expressed for example

in the UN Global Compact.

New Board division promotes a corporate culture

of integrity. To promote this culture of integrity,the Board division Integrity and Legal Affairs was

created in February 2011 under the leadership of

Dr. Christine Hohmann-Dennhardt. Her sphere of

responsibility includes the legal sector, compliance

organization, and the area of corporate data protec-

tion. The responsibility for respecting and upholding

human rights likewise rests with this Board division.

The divisions many initiatives contribute to sustain-

ably securing integrity and compliance throughout the

Group. In November 2011, for example, a company-

wide dialogue on integrity was initiated, at which

employees from all hierarchical levels and functions

conduct an open exchange of views as to what

integrity means in their everyday work. In addition,

the fair-play campaign was launched for all business

units worldwide in May 2011; this deals with issues

from the fields of integrity and compliance.

In the long run, value communities are also the better

value-added communities.

We are honest, fair, and trustworthy.

Integrity is one of our four corporate values.

Daimler | The Group 2012 |Overview of the Divisions | 36-37


19/27

Daimler AG:

Overview of the Divisions.

Daimler stands for strong brands with high-quality products.

With the divisions Mercedes-Benz Cars, Daimler Trucks,

Mercedes-Benz Vans, Daimler Buses, and Daimler Financial

Services, we are the leading producer of premium cars

and the largest manufacturer of commercial vehicles with

a global reach. With Daimler Financial Services, we extend

our range with all-round vehicle-related financial services.

Mercedes-Benz Cars: The products range from high-quality small

cars to premium automobiles and luxury sedans.

Daimler Trucks comprises six strong vehicle brands with

33 manufacturing locations worldwide for trucks and school buses.

This sustainably secures mobility in the transportation sector.

Mercedes-Benz Vans produces vans in weight categories

from 1.9 to 7.5 tonnes at seven locations in Germany, Spain,the United States, Argentina, and Vietnam.

Daimler Buses is the worlds leading manufacturer of omnibuses

over eight tonnes. The product range of Daimler Buses comprises

urban and interurban buses, touring coaches, and chassis.

Daimler Financial Services provides customized financing solutions

that promote the worldwide sale of vehicles from the Daimler Group.

The Daimler Group With innovations and expertiseDaimler | The Group 2012 |Overview of the Divisions | 38-39


20/27

The Daimler Group. With innovations and expertise,

e are setting global standards for the future.

Daimler A is one of the worl s most successful

automotive manufacturers. With the divisionsMercedes-Benz Cars, Daimler Trucks, Mercedes-Benz

Vans, Daimler Buses, and Daimler Financial ervices

this automotive producer is one of the largest manu-

facturers of premium passenger cars and th e biggest

globally operating producer of commercial vehicles.

Daimler Financial Services offers solutions in the

areas of financing, leasing, insurance, fleet manage-

ment, and innovative mobility services.

The companys founders, Gottlieb Daimler and Carl

Benz, wrote history with the invention of the automo-

bile in 1886. As the pioneer of automotive engineering,

Daimler is still shaping the future of mobility today:

The Group sets store by innovative and green technol-

ogies and safe, top-quality automobiles that fascinate

and nsp re ts customers. For many years, Da mler

has been consistently investing in the development

of alternative drive systems with the aim of achieving

zero-emss on drv ng n the long term. In addt on to

hybrid vehicles, Daimler thus also offers the widest

range of locally emission-free electric vehicles pow-

ered by the battery and the fuel cell. For Daimler,

living up to its responsibility toward society and the

envronment s both an amb t on and an oblgat on.

Damler str utes ts vehcles an servces n almost

every country in the world and has production facili-

ties on five continents. In addition to Mercedes-Benz,

the world s most valuable premium automobile brand,

the Groups current brand portfolio includes smart,

aybach, Freightliner, Western Star, BharatBenz, Fuso,

Setra, Orion, and Thomas Built Buses.

As the pioneer

of automotiveengineering,

we are shaping

the future

of mobility today.

Research at the Mercedes-Benz Technology Center

in Sindelfingen: Tests in the climate tunnel.

All systems go: Large-scale production of the smart

electric drive in Hambach.

Commercial vehicles with alternative drive systems at

the Mannheim plants Competence Center for Emission-

free Mobility (KEM).

The Mercedes-Benz F 125! opens up visionary perspectives on technological developments in the luxury segment.

As the inventor of the car and the truck, we are passionate about

their future. We are equally committed to the protection of the

climate and the environment and to the safety of our vehicles.

Mercedes-Benz Cars Automobiles of premium qualityDaimler | The Group 2012 | Overview of the Divisions | 40-41


21/27

Mercedes Benz Cars. Automobiles of premium quality.

For 125 years, the automobile has been the embodiment of

fascination, freedom, and driving pleasure. Mercedes-Benz stands

for the unconditional will to shape the future of the automobile.

Mercedes-Benz has been the driving force for the

future of mobility for 125 years. Like no other brandin the automotive world, the three- pointed star stands

for the perfect c ombination of fascination and respon-

sibility. Under the motto 125! years of innovation

Mercedes-Benz last year celebrated its unique history,

at the same time presenting six new models that im-

pressively demonstrate its u nbroken innovative power

along the way to emission-free, accident-free driving.

With this product campaign, Mercedes-Benz im-

pressively set the course for the future and con-

cluded the anniversary year with the best sales

results in the companys entire history. In 2012 too,

Mercedes-Benz is launching six more new models

on the market, thereby raising the bar even h igher in

terms of sportiness, comfort, and sustainability. We

make green cars cooler and cool cars greener. And

if that is not enough: In the AMG PERFORMANCE

STUDIO automotive dreams come true dreams of

dynamic high-performance vehicles, engineering

components, and accessories, up to to unique and

individualized appointments and one-off vehicles.

smart. A great idea is continuing on a successful

course. Like no other, the smart brand stands for

innovation, functionality, and joie de vivre. smart

products fascinate with th eir unconventional design,

city-friendly functionality, and high standard of engi-

neering; they are therefore the consistent expression

of the smart strategy of urban mobility whether

conventionally or electrically powered.

Maybach. For more than ten years, Maybach has

been defining the standards at the forefront of the

high-end luxury sedan sector, and is also continu-

ing the tradition of the legendary Maybach automo-

biles that numbered among the elite of international

automotive engineering in the nineteen-twenties

and -thirties.

Gottlieb Daimlers

maxim The bestor nothing is

reflected in our

unique product

range.

The new A-Class exudes design and dynamism even at first glance.A wide range of gasoline and diesel engines caters for all performance

requirements, while at the same time demonstrating the state of

the art in terms of effi ciency.

With the C-Class Coup, Mercedes-Benz is launching a compact classic coup on the

market for the first time. The C63 AMG exudes elegance and power.

At last, eco-friendly driving pleasure for all: As of 2012, the third-generation smart

fortwo electric drive is to be launched on more t han 40 markets around the globe.

In 2012, the all-new luxury SL Roadster is continuing a tradition that Mercedes -Benz

began 60 years ago.

Daimler | The Group 2012 | Overview of the Divisions | 42-43

Daimler Trucks. Six brands under the one roof:


22/27

Daimler Trucks. Six brands under the one roof:

Sixfold competence in transportation.The market for effi cient, reliable, and environment-friendly

commercial vehicles is booming. We build them.

Trucks Europe/Latin America

The Mercedes-Benz brand is synonymous with first-class product and service quality, economy, reliability,

and sustainability, as is summarized in our value prom-

ise Trucks you can trust. Whether for long-distance

transport, construction site operations, or distribution

service the Mercedes-Benz brand offers individual,

reliable solutions in the medium- and heavy-duty truck

segments. Mercedes-Benz trucks are distinguished by

pioneering innovations, both in alternative drives and

in active and passive safety.

Trucks NAFTA

The Freightliner Trucks brand, the largest unit of

Daimler Trucks North America, produces trucks of

the Classes 5 to 8; these cover a wide range of

applications in the commercial vehicle segment.

The heavy-duty trucks of the Western Star brand are

premium vehicles that are above all purchased by

independent businesses and are operated in small

fleets. Western Star serves niche markets such as

special-purpose and construction operations as well

as long-distance transport.

They are an integral part of the North American road-

scape: the yellow school buses from Thomas Built

Buses, mounted on Freightliner chassis. Thomas

Built Buses has stood for safety and superior quality

since 1916.

Trucks Asia

The Fuso brand has earned itself esteem in Asia,

the Middle East, Africa and beyond as a quality-

conscious manufacturer. Today, the Mitsubishi Fuso

Truck and Bus Corporation (MFTBC) is an integral

part of Daimler Trucks and plays an important role

as a competence center for light-duty trucks and

state-of-the-art hybrid technology.

Daimler India Commercial VehiclesThe introduction of the BaharatBenz brand has

strengthened the commitment of Daimler Trucks in

India and is providing the basis for the introduction

of a new local generation of trucks. The new br and

offers customers a comprehensive range of truc ks

in the weight classes of 6 to 49 tons, along with

solutions for a large number of applications.

The world of

commercialvehicles would

be unthinkable

without these

six strong,

independent

vehicle brands.

Together they

stand for

superior quality.

BharatBenz will conquer the modern domestic

market in India with special products. The new

Daimler plant covers all stages of production forthe light-, medium-, and heavy-duty trucks.

Trucks NAFTA played a disproportionately

large role in the market recovery in the U.S.

and Canada in 2011.

The Fuso brand has earned itself a worldwide reputation as a quality-conscious

manufacturer in the segment of light- to heavy-duty trucks. State-of-the-art hybrid

technology guarantees effi ciency.

The all-new Actros impressively confirms

our leadership in innovation: It was chosen

Truck of the Year only a matter of weeks

aer production start-up.

Daimler | The Group 2012 |Overview of the Divisions | 44-45

Mercedes-Benz Vans. The versatile, multifunctional


23/27

,

transport specialists that cater for all requirements.The products from Mercedes-Benz Vans are convincing

with their superior technology and economy in distribution

transport and leisure-time use.

Last year too, Mercedes-Benz Vans continued

to work on the future of mobility. The 400 battery-electric powered Mercedes-Benz Vito E-CELL

vehicles produced in 2011 demonstrate the companys

firm resolve to press ahead with solutions for

the future.

Mercedes-Benz Vito: The Vito has been selected

Courier, Express, and Mail Van of the Year in the

mid-size van segment for the fih time in succession.

It is available as a van, a station wagon, or the Mixto

version. The Mercedes-Benz Vito E-CELL, a purely

electrically powered vehicle, won first prize in the

Alternative Fuel Vehicles category.

Mercedes-Benz Sprinter: The Sprinter van series is

available in the NAFTA region under the Freightliner

and Mercedes-Benz brands. The Sprinter, which incor-

porates state-of-the-art technology, is esteemed

for its longevity and its low-emission engines for

which it has been voted Courier, Express, and Mail

Van of the Year several times in its category of up

to 3.5 tonnes.

Mercedes-Benz Vario: The Vario light truck is available

as a station wagon, panel van, or pickup, as a dump

truck or with double cab. With with a permissible

GVW ranging from 5.99 to 7.49 tonnes, these vehicles

ensure reliable and effi cient transport even of large

volumes of goods.

Mercedes-Benz Viano: This vehicle offers almost

unlimited possibilities a choice of three equipment

lines and three lengths with a number of different

engines lend the Viano a highly distinctive character.

In the current 2012 business year, Mercedes-Benz

Vans is opening a new chapter in the van business

with its entry into the small van segment. The city

delivery van Mercedes-Benz Citan completes theproduct range and represents a step into a key

market for the future.

Powerful and versatile even for large transport

requirements: The Mercedes-Benz Vario.

Four model lines

ensure customer-friendly solutions

for unmatched

versatility with

high performance

in a large number

of versions.

The new Mercedes-Benz Viano sets standards

in comfor t and effi ciency.

The Mercedes-Benz Sprinter

is once again Courier, Express, and Mail Van of the Year.

The Mercedes-Benz Vito E-CELL the first van available ex-factory

with no local emissions.


Daimler Buses. The world leader in the bus sector


24/27

is making new departures in environment-friendly

transport.The vision of a green future in passenger transport is already

a reality: Our hybrid and fuel cell buses are highly convincing

solutions in North America and Europe.

Mercedes-Benz stands for trust and safety, and

as a technology leader with full-line expertise offersa complete range of omnibuses. These include city

buses, interurban buses, and touring coaches as

well as minibuses and chassis. All these vehicles

stand for premium quality, excellent economy, and

the highest levels of safety.

Setra stands for partnership and passion and, as

the leading provider of premium buses, offers the high-

est levels of comfort, individuality, and quality. Setra

sets new standards in technology, equipment, and

design, as well as offering high flexibility with custom

products that represent both value investments and

solutions that cater to all customer needs.

Orion is a strong bus brand in North America that

is convincing by reason of its reliable products and

high customer focus. The company is further extend-

ing its leading position in the market with an innova-

tive spirit, quality, and exceptional customer service.

At the same time, Orion is the world market leader for

hybrid buses and has already sold more th an 3,200

Orion VII vehicles.

OMNIplus is the services brand for buses and tour-

ing coaches from Mercedes-Benz and Setra; it stands

for superior, comprehensive bus-specific service

worldwide.

All three brands

are united byoutstanding safety,

superior comfort,

and excellent

economy.

The innovative Citaro city bus sets new standards in

effi ciency, environment-friendliness, comfort, safety,

and design.

The Mercedes Benz Travego is one of the worlds safest touring coaches.

The Mercedes Benz Citaro

FuelCELL Hybrid is the latest generation of zero-emission buses.

Setra has been providing safe travel and maximum comfort for all of 60 years.

The new generation of the Orion VII Hybrid city and interurban bus

excels with its reduced emissions and optimal engine management.


Daimler Financial Services. Excellent solutions


25/27

and financing concepts that fulfill automotive dreams

worldwide.Long-term success requires not only fascinating automobiles,

but also first-class services and financial solutions.

Daimler Financial Services provides excellent, tailor-

made financing and insurance services worldwide.Some 7,000 employees in more than 40 countries

currently serve almost 2.6 million contracts with a

combined value of 72 billion.

A formula for success: Premium services under one

roof. Daimler Financial Services finances and leases

more than one in three vehicles from Daimlers global

production volume. It concludes a lease or finance

contract for a vehicle of the Gr oup every 30 seconds.

The divisions range of services comprises financing,

leasing, insurance, fleet management, and banking.

A competent partner for customers and dealers, Financial Services

offers comprehensive consultancy solutions.

In close cooperation with the Daimler brands,

Daimler Financial Services AG reinforces customers

attachment to the vehicle brands.

The Mercedes-Benz Bank helps private customers fulfill

their automotive dreams through financing or leasing.

Key FiguresOur Brands Daimlerpassengercars Fuel consumption CO emissions

Daimler| TheGroup2012| Daimler at a Glance:Key Figures| 50-51


26/27

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Key Figures.

About Daimler. Daimler isone of the worlds most successful automo-

tive enterprises.With itsdi visionsMercedes-Benz Cars,Daimler Trucks,

Mercedes-Benz Vans, Daimler Buses, and Daimler Financial Services, the

Daimler Group isone of the largest producersof premium carsand the

worldsbiggest manufacturer of commercial vehicleswith a global reach.

Daimler Financial Servicesprovides its customerswith a full range of

automotive financial solutionsincluding financing, leasing, fleet manage-

ment, insurance, and innovative mobilityservices.

The companysfounders, Gottlieb Daimler and Carl Benz, made history

with the invention of the automobile i n the year 1886. Asan automotive

pioneer, Daimler continues to shape the future of mobility today: The

Groupsetsstorebyinnovative and greentechnologiesaswell assafe and

superior vehicles which fascinate and delight its customers. For many

years, Daimler has been consistently investing in the development of

alternative drive systemswith the aim of achievingzero-emission driving

in the longterm. In addition to hybrid vehicles, Daimler thusalso offers

the widest range of locally emission-free electric vehiclespowered by the

batteryand the fuel cell. For Daimler, livingup to itsresponsibility toward

societyand the environment is both an ambition and an obligation.

Daimler distributesi tsvehicles and servicesin almost everycountry in

the world and has production facilities on five continents. In addition to

Mercedes-Benz, the worldsmost valuable premium automobile brand,

the Groups current brand portfolio includes smart, Maybach, Freight-

liner, Western Star, BharatBenz, Fuso, Setra, Orion, and Thomas Built

Buses. The company is listed on the stock exchanges of Frankfurt and

Stuttgart (stock exchange symbol DAI). In 2011, the Group employed a

workforce of more than 271,000 people and sold 2.1 million vehicles.

Revenue totaled 106.5 billion and EBIT amounted to 8.8 billion.

Daimler Group 2011 2010 2011/2010

Amountsin millions of euros % change

Revenue 106,540 97,761 +91

Western Europe 39,387 38,478 +2

there of Germany 19,753 19,281 +2

NAFTA 26,026 23,582 +10

there of United States 22,222 20,216 +10

Asia 22,643 19,659 +15

there of China 11,093 9,094 +22

Other markets 18,484 16,042 +15

Employees(December 31) 271,370 260,100 +4

Investment in property,

plant and equipment

4,158 3,653 +14

Research and

development expenditure

5,634 4,849 +16

thereof capitalized 1,460 1,373 +6

Free cash flow of the

industrial business

989 5,432 -82

EBIT 8,755 7,274 +20

Value added 3,726 2,773 +34

Net profit/loss 6,029 4,674 +29

Earnings/lossper share

(in )

5.32 4.28 +24

Total dividend 2,346 1,971 +19

Dividend per share (in ) 2.20 1.85 +19

Divisions 2011 2010 2011/2010

% change

Mercedes-Benz Cars

Revenue (in millionsof euros) 57,410 53,426 +7

Unit sales 1,381,416 1,276,827 +8


Daimler Trucks


Unit sales 425,756 355,263 +20


Mercedes-Benz Vans


Unit sales 264,193 224,224 +18


Daimler Buses

Revenue (in millionsof euros) 4,418 4,558 -3

Unit sales 39,741 39,118 +2


Daimler FinancialS ervices

Revenue (in millionsof euros) 12,080 12,788 -6


Our Brands. Daimler passenger cars. Fuel consumption, CO2 emissions,

and energy effi ciency categories1,2.

Vehicles

Fuel consumption CO2 emissions Energy effi c iency

category

urban extra-urban combined combined

[l/100km], [kWh/100km] and [kgH2/100km]

acc.to Directive 80/1268/EWG

[g/km]

m ax im al m in im al m ax im al m in im al m ax im al m in im al m ax im al m in im al m ax im al m in im al

smart

smart 6.4 3.3 4.4 3.3 5.2 3.3 119 86 E B

Mercedes-Benz Cars

A-class(MY 2011) 9.8 5.4 6.3 3.9 7.6 4.5 178 118 F B

B-class 8.3 5.3 5.0 3.8 6.2 4.4 145 114 C A

C-class 18.6 5.6 8.5 3.7 12.2 4.4 285 117 G A

E-class 13.9 5.9 7.8 4.0 10.0 4.7 234 123 F A

CLS-class 13.9 6.4 7.6 4.4 9.9 5.1 231 134 F A

S-class 21.8 7.0 9.9 5.0 14.3 5.7 334 149 G A

CL-class 21.8 13.5 9.9 7.2 14.3 9.5 334 224 G E

SLK-class 12.0 6.1 6.2 4.1 8.4 4.9 195 128 E A

SL-class 21.5 9.3 9.6 5.4 14.0 6.8 333 159 C G

SLSAMG 19.9 19.9 9.3 9.3 13.2 13.2 308 308 G G

ML-class 15.7 7.0 9.6 5.4 11.8 6.0 276 158 F A

R-class 18.8 11.0 10.2 6.9 13.4 8.4 311 222 G C

GLK-class 11.0 6.4 7.4 5.0 8.7 5.6 220 145 E A

GL-class 19.0 11.1 10.8 7.5 13.8 8.9 322 235 G C

G-class 21.6 13.6 12.6 9.8 15.9 11.2 372 295 F G

Maybach 23.6 22.6 11.3 10.7 15.8 15.0 368 350 G G

Mercedes-Benz Vans

Viano 16.5 8.7 9.5 6.3 12.1 7.1 284 187 G C

Vito 16.5 8.4 9.5 6.1 12.1 7.0 284 182 G C

Sprinter 21.5 9.2 13.3 6.5 16.2 7.5 314 197 F B

Electric vehicles kWh/100km

smart electric drive < 14 0 A +

A-classE-CELL 17.5 0 A +

Electric vehicle with fuelcell kgH 2/100km

B-classF-CELL 0.97 0 A +

1 The figuresfor fuel consumption and CO2 emissions shown were obtained in accordance with the prescribed measuring process (Directive 80/1268/EEC in the currently

applicable version).Thefiguresarenotbasedon an individual vehicleanddo notconstitute part of theproductoffer; theyare provided solelyfor purposesof comparison

between different vehicle models.

For further informa tion on offi cial fuel consumption and offi cial specific CO 2 emissions for new passenger cars, please refer to the Guidelineson Fuel Economyand CO2

Emissions of New Passenger Cars, available free of charge from all sales outlets and from DAT Deutsche Automobil Treuhand GmbH.

2 The above table showsthe fuel consumption and CO 2 emission levelsplus the energyeffi ciencycategory of all model seriesava ilable in Germanyat the time of printing.

For each vehicle class, the highest and lowest valuesare indicated for the modelsavaila ble in the german market.Further details on specific typesof vehicle are available

on the Internet.Fuel consumption levelsin real driving operation can deviate from the test valuesi n accordance with individual driving style.

Status03/2012

1 Adjusted for the effectsof currencytrans lation, increase in revenue of 10%.


27/27

Daimler AG

Stuttgart, Germany

www.daimler.com DaimlerAG,Stuttgart,COM/M5

836/1639/02/0412

Daimler.TheGroup2012.

Daimler the Group 2012

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