MORE THAN THE SUM OF ITS PARTS1 QUOTE + 1 STORY + 1 IDEA

CF Coordinators’ Retreat, 2009

What is DailyGood?

DGIncrementally ... Service to … Collectively … Organized By …

Extrinsic (Properties)

A Daily Email A List of Subscribers

A Website Content and List Managers

Systematic (Ideals)

A Vehicle for Positive content

A Reader Community

A Repository of Content

A Volunteer Team

Intrinsic (Essence)

A Connection to the Good and the Appeal of a Common Humanity

Be-the-Change Communities

A Platform for Exploration and Sharing

Change Agents doing Small Acts

Inspiration: How Are We Different?

Bang for your Karma buck The investment of “paying”

attention DG is like a vitamin

Gratitude: Interconnected CF parts

Easy access to inspiring content DG referrals – leveraging readership,

broadening what we offer Adword-driven cross-pollination

A day in the life of DG

100,000 emails daily X0,000 syndicated emails daily 20,000 website pages viewed daily 12,000 avg daily opens (conservative) 2,400 avg daily “more” reads in last 3 months Website: 3 mins / user – about 10.5 days / day 23 submitted stories used in last 3 months 10 cross-CF-portal stories in last 3 months

Trends: Things Are Looking Up!

Nov-9

2

Nov-9

3

Nov-9

4

Nov-9

5

Nov-9

6

Nov-9

7

Nov-9

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Nov-9

9

Nov-0

0

Nov-0

1

Nov-0

2

Nov-0

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Nov-0

40

20000

40000

60000

80000

100000

120000

DailyGood Over the Years

Subscribers

Continuity:

Keep on Keeping On … Continued following from social change

luminaries Harvard reaches out Bhikku Bodhi & Rev. Heng Sure Bhoutik’s High School Teacher

Innovation: Steppin’ it Up

Website revamp: Exposing more content Web 2.0 – increased shelf

life Addition of daily photos Keyword tagging for future

Persisting links allow continuing spread DG iPhone app DG Facebook app Balanced Social Network attention

Twitter, Facebook, Stumble

Evolution: 1 of 3

Increase access to repository By theme By keywords By sources (eg. Greater Good) By most popular By most commented By featured

Evolution: 2 of 3

Be a re-source (i.e. continued source) Present dynamic content Create “value” lenses –

interconnectedness, gratitude, conscious business,

Offer ways to contribute Contribute to community Content suggestions Syndication

Evolution: 3 of 3

Foster connection

Provide greater interactivity with other readers

Link meaningfully to other resources Enable retroactive crowd-sourced content

elevation Allow visitors to shape future content Be-the-change communities

Progress: 1 of 2

Open Sourcing Positive News: Sharing positive content and creating systems for

organic spread Online, open-sourceish repository of good news. Any

member can contribute to the archive, or take from the archive.

Confirmed Partners of CF: Greater Good, Tikkun, Kindred, Tonic and others

A dozen or two other invitees

Progress: 2 of 2

Content Elevation and Long-tail exposure Tagging Party Coming Up

Identify Key Values Create Value “Lenses” Tag all DGs with Keywords

Perpetual Beta DG Website Continue to make small tweaks constantly

Q/A

Question: How can DG serve your project?