Daily Express 2016 Media Pack - ... · PDF fileMedia Pack 2016. 3 “The Daily ... Day &...

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Media Pack 2016

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“The Daily Express stands for a brighter, better, fairer Britain that supports decent people who work hard and play by the rules.

Our front page emblem is The Crusader and we trulyare a crusading newspaper. We crusade on the issues that our readers care about: from tackling the injustice of inheritance tax to regaining control over our national destiny by holding a referendum on leaving the EU.We are crusading for a fairer deal on fuel duty and for respect for the elderly too.

We stand for traditional British values of decency, politeness, personal responsibility and honesty. We believe in Britain and believe that the values of theDaily Express are the values that make our nation great.”Hugh Whittow, Editor

What Do We Stand For?

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Readership

777,000

Circulation

409,248

Average age

65

Female ratio

49%ABC1 adults

56%

Daily Express

Source: ABC National Newspapers Report Sep 2015 – Feb 2016 / NRS Jan 15 – Dec 15

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Unique users

9,285,406Page views

40,904,000

Likes:

794kFollowers:

455k

Female ratio

50%ABC1 adults

61%

express.co.uk

Source: comScore MMX Multimedia January 2016

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Own their home

60%Access the internet more than 5 times a day

70%Informant has children aged 0‐15

26%Average income

£26,355

express.co.uk

Source: NRS PADD (Print & Digital inc. mobile) Jan 15 – Dec 15

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0

5,000,000

10,000,000

15,000,000

20,000,000

25,000,000

30,000,000

35,000,000

40,000,000

45,000,000Au

g‐13

Sep‐13

Oct‐13

Nov

‐13

Dec‐13

Jan‐14

Feb‐14

Mar‐14

Apr‐14

May‐14

Jun‐14

Jul‐1

4

Aug‐14

Sep‐14

Oct‐14

Nov

‐14

Dec‐14

Jan‐15

Feb‐15

Mar‐15

Apr‐15

May‐15

Jun‐15

Jul‐1

5

Aug‐15

Sep‐15

Oct‐15

Nov

‐15

Dec‐15

Jan‐16

Total V

iews

2013/16 Digital Growth

Source: comScore MMX Multimedia Aug 13 – Jan 16

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Online Traffic: Desktop vs Mobile

Source: Page views comScore MMX Multimedia January 2016

42%

58%

DesktopMobile

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Audience Comparison: Print vs Digital

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Total Monthly Brand Reach: 11.4 million Print and Online

516,000 adults do both

2.8m read the publication

9.2m visit the website

Source: NRS PADD (Print & Digital inc. mobile) Jan 15 – Dec 15

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Audience Comparison: Age

Our online audience is significantly younger

17%

29%

20%

15%

19%

Digital

15‐24

25‐34

35‐44

45‐54

55+

Source: NRS Jan 15 – Dec 15/ comScore MMX Multimedia Jan 16

3%4%6%

10%

77%

Print

15‐24

25‐34

35‐44

45‐54

55+

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Audience Comparison: Social Grade

There are also a lot more ABC1s…

5%

19%

32%

24%

13%

7%

Print

A

B

C1

C2

D

E

5%

27%

29%

22%

13%4%

Digital

A

B

C1

C2

D

E

Source: NRS Jan 15 – Dec 15/ comScore MMX Multimedia Jan 16

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Newspaper Sections

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MondayDay & Night, City & Business, Sport, Express Yourself

TuesdayDay & Night, City & Business, Sport, Your Health

WednesdayDay & Night, City & Business, Sport,

Your Money, Travel

ThursdayDay & Night, City & Business, Sport, Express Yourself

FridayDay & Night, Sport, Be Happy, Weekend, Property

SaturdaySaturday Magazine, Gardening, Travel, Fashion, Motoring, Sport

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Shopping

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1 in 2think it is important to look well dressed

350,000consider accessories to be a very important addition to their outfits

£403mwas spent by Express readers on their clothing & accessories last year

Source: TGI GB 2016 Q1 (October 2014 – September 2015)

A Fashionable Audience

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Health

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458,000are eating more healthily than they have in the past

76%want to be fit and active more than anything

69%more likely than average to get a periodic health check up

A Healthy Audience


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Lifestyle

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710,000enjoy spending time with their family

1/2Really enjoy cooking

516,000like to understand nature

Lifestyle


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Property

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2/3get a great deal of pleasure from their gardens

£185mspent on DIY and gardening materials in the last year

4/5Express readers are home owners

Home & Properties


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Money

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£30,375is the average value or our readers savings & investments(excluding home & pensions)

3/4agree if there’s something they want they save up for it!

88%don’t like the idea of being in debt

Competent with Money


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Sport

32

4/5watch sports programs

446,000Are interested in sports topics in the newspaper

35%like watching sporting events at a pub, hotel or bar

Interest in Sport


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Travel

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64%have taken a holiday or short break in the last year

496,000like the idea of travelling abroad

£1,601is the average cost of each reader’s holiday

Travel and Holiday


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Saturday Magazine

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Readership

756,000

Circulation

409,248

Average age

64

Female ratio

58%ABC1 adults

56%

Sat Mag

Source: ABC National Newspapers Report Sep 2015 – Feb 2016 / NRS Jan 15 – Dec 15

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This WeekMust‐haves, Bargain Breaks, Gift Guide

FeaturesCelebrity interviews

FashionLuxurious fashion shoot

BeautyBeauty feature and celebrity secrets

TravelTravel feature and Ten Things To Do

FoodRecipes with Aldo Zilli and Wine of the Week

PropertyAlan Titchmarsh’s down‐to‐earth solutions

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Beauty

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52%take great pleasure in looking after their appearance

434ksay it is important to them to look well dressed

46%Agree it is important to keep young looking

Beauty & Appearance


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Fashion

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399,000like to look elegant when going out

55%dress in a very personal way

£577mspent by our readers on clothing and accessories last year

A Fashionable Audience


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Food

47

2/3Try to include plenty of fibre in their diet

356,000always eat their 5 a day!

3 hoursaverage amount of exercise our readers do each week

A Healthy Audience


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Home

50

3/4are home owners or are currently buying a home

£196mspent on DIY & gardening products last year

350,000use magazines to get ideas for improving their home

Home & Gardening


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Travel

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£883mspent in the last year on holidays & short breaks

58%are interested in reading about travel & holidays in newspapers

431,000readers enjoy planning holidays

Travel & Holidays


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Daily Express 2016 Media Pack - ... · PDF fileMedia Pack 2016. 3 “The Daily ... Day &...

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