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Transcript of Dagmar group presentation
DAGMAR GROUP
DAGMAR
MATRIX MEDIA
HAITIAN PUBLICATIONS
PORTFOLIO
General presentation
OUR CLIENTS
GROUP
103, rue Villate
Phone (509) 28 13 05 58
email [email protected]
website www.dagmarht.com 1
… PRESENTATION …
DAGMAR GROUP
DAGMAR
MATRIX MEDIA
HAITIAN PUBLICATIONS
PORTFOLIO
General presentation
OUR CLIENTS
GROUP
103, rue Villate
Phone (509) 28 13 05 58
email [email protected]
website www.dagmarht.com 2
Our Mission
“Designing Advertising Goals for Measured Advertising Results.” We aim to be a leading marketing
group maximizing our customers return on investment through our specialized services. Our approach starts with the collection of critical market data and planning advertising with the
collected information as the driving force of the resulting marketing strategy.
Our Vision
We help our clients set targets and ensure their realization. Redefining the concept of advertising in
Haiti to be one, which studies and understands the market, sets goals, aims high and measures the return.
Our Values
Excellence through committed talent.
Our slogan
2
General presentation
DAGMAR GROUP
DAGMAR
MATRIX MEDIA
HAITIAN PUBLICATIONS
PORTFOLIO
General presentation
OUR CLIENTS
GROUP
103, rue Villate
Phone (509) 28 13 05 58
email [email protected]
website www.dagmarht.com 3
25
Graphic
Research
Strategic
Communication
Haiti Business
Print & Publishing
Promotional
Materials
Media placement
Media monitoring
Media analysis
GROUP
6
7
Staff Services
CEO
Creative director
Research & reporting director
Matrix Executive director
DAGMAR GROUP
Account & Client Services director
Account manager
Account manager
DAGMAR GROUP
DAGMAR
MATRIX MEDIA
HAITIAN PUBLICATIONS
PORTFOLIO
General presentation
OUR CLIENTS
GROUP
103, rue Villate
Phone (509) 28 13 05 58
email [email protected]
website www.dagmarht.com 4
DAGMAR
• Marketing
• Advertising
• Communication
• Public Relations
• Strategic planning
• Corporate communication
• Audio and audiovisual production
• Brand name and visual identity development
• Press/media relations' management
• Promotions
• Special Events
• Website Development
• Customized Training
Graphic
Research
Strategic
Communication
Advertising Research
Audience Research
Brand Research
Focus Groups
Business-to-business
Concept Testing
Consumer Research
Customer Satisfaction Studies
Demographic Research
Employee Research
Ethnographic Research
Psychographic Research
Image Studies
Media Testing
New Product Development
Opinion Polling
Packaging / Design
Pricing Studies
Product Testing
Projective Techniques
Scenario Planning
Segmentation Research
Statistic Analysis
Tracking Studies
Usage & Attitude Studies
Competitive Audits
Geo-mapping Research
Market Research Graphic, communication & strategic
DAGMAR GROUP
DAGMAR
MATRIX MEDIA
HAITIAN PUBLICATIONS
PORTFOLIO
General presentation
OUR CLIENTS
GROUP
103, rue Villate
Phone (509) 28 13 05 58
email [email protected]
website www.dagmarht.com 5
Research,
Case studies
Digicel,
Iron market qualitative study
HRI / USAID,
Media Audience research
EDH Comme il Faut
DAGMAR
Voila,
Customer satisfaction
BRANA,
Energy Drinks Research
OAS,
Road Construction Perception
DAGMAR GROUP
DAGMAR
MATRIX MEDIA
HAITIAN PUBLICATIONS
PORTFOLIO
General presentation
OUR CLIENTS
GROUP
103, rue Villate
Phone (509) 28 13 05 58
email [email protected]
website www.dagmarht.com 6
Our Portfolio Started in May 2008 and dedicated to helping professionals and owners of companies of all sizes in all aspects of Marketing, Advertising, Public Relations and Communication. Our objective is to grow our clients' businesses and brands while growing our own company.
In a short time, our company has built a solid reputation.
Our team's dynamism and earnestness have brought us a growing portfolio of satisfied clients. With their permission, we have selected for presentation a sample of the works and projects that we have done in the past few years. These projects are an illustration of our team's creative skill and capacity to deliver top quality work.
Events
coordination
Calendar
PORTFOLIO
DAGMAR GROUP
DAGMAR
MATRIX MEDIA
HAITIAN PUBLICATIONS
PORTFOLIO
General presentation
OUR CLIENTS
GROUP
103, rue Villate
Phone (509) 28 13 05 58
email [email protected]
website www.dagmarht.com 7
PORTFOLIO
Web sites Newspaper
DAGMAR GROUP
DAGMAR
MATRIX MEDIA
HAITIAN PUBLICATIONS
PORTFOLIO
General presentation
OUR CLIENTS
GROUP
103, rue Villate
Phone (509) 28 13 05 58
email [email protected]
website www.dagmarht.com 8
PORTFOLIO
Campaign
Road Safety
Insurance
Environment
DAGMAR GROUP
DAGMAR
MATRIX MEDIA
HAITIAN PUBLICATIONS
PORTFOLIO
General presentation
OUR CLIENTS
GROUP
103, rue Villate
Phone (509) 28 13 05 58
email [email protected]
website www.dagmarht.com 9
OUR CLIENTS
DAGMAR GROUP
DAGMAR
MATRIX MEDIA
HAITIAN PUBLICATIONS
PORTFOLIO
General presentation
OUR CLIENTS
GROUP
103, rue Villate
Phone (509) 28 13 05 58
email [email protected]
website www.dagmarht.com 10
OUR CLIENTS
DAGMAR GROUP
DAGMAR
MATRIX MEDIA
HAITIAN PUBLICATIONS
PORTFOLIO
General presentation
OUR CLIENTS
GROUP
103, rue Villate
Phone (509) 28 13 05 58
email [email protected]
website www.dagmarht.com 11
• We started in 2009 and are the only reliable media monitoring provider in
Haiti who offer digital monitoring
• We also offer: A unique range of services – integrated media placement,
monitoring and analysis. By providing expert advice and guidance we can
ensure that the coverage we deliver is constantly relevant.
• Our 24/7 operation means we deliver coverage as news breaks or to
deadline.
• We don't rely on technology alone; our skilled and experienced people
deliver unrivalled accuracy and reliability.
• We continually research the media to ensure our service remains the most
comprehensive.
Overview
System
• Exclusive representation of Stirlitz in Haiti.
• Fully automated System.
• Metropolitan area coverage through 24
radio stations
How it works • Logger records 24/7 on all stations set up.
• Requested media is uploaded into inspector bin.
• Inspector searches the database.
• Creates a log every time the clip is played.
• Recorded audio can be accessed almost real time, as soon as five seconds
after recording and as far back as the logs go, through Internet ('mike-open' or
'commercials').
• Using streamed audio, it can access the archives within a second from any
place in the world.
• The unique timeline based navigator. Just drag the month, day, hour, minute
or second line to the audio you want to hear, or use the keyboard shortcuts.
• Insert, categorize and jump to bookmarks allows for even easier navigation.
• Export audio to individual files as MP3 and send by email or store.
MATRIX
DAGMAR GROUP
DAGMAR
MATRIX MEDIA
HAITIAN PUBLICATIONS
PORTFOLIO
General presentation
OUR CLIENTS
GROUP
103, rue Villate
Phone (509) 28 13 05 58
email [email protected]
website www.dagmarht.com 12
MATRIX
Our service allows clients:
• To improve strategic planning across communications and
research and maximize message pick-up and campaign
success.
• Identify opportunities and enhance market intelligence.
Services and skills to further support our clients communications
activity.
• Measure ROI of PR / Marketing activity and measure the
message reach and evaluate campaign success • Build a Database of interviews, news in MP3 format
• Track company’s and track competitor’s broadcast / changes
in messaging and strategy
• Pay per Play
Why use Matrix monitoring Future plans
• TV monitoring (16 Stations)
• Nation Wide coverage
• Cap Haitien / Cayes in 2011
• Increased coverage (36
Stations PAP)
• Word recognition
Current Client
Acra Cassis Frères S.A. Digicel EDH Cayes MTPTC Topco Foods Alka Seltzer
Voila
Content Monitoring (news), for US Embassy
Spots placement Monitoring Audience analysis
DAGMAR GROUP
DAGMAR
MATRIX MEDIA
HAITIAN PUBLICATIONS
PORTFOLIO
General presentation
OUR CLIENTS
GROUP
103, rue Villate
Phone (509) 28 13 05 58
email [email protected]
website www.dagmarht.com 13
HAITIAN PUB
• It is the leading business directory in Haiti for over 15 years.
• A reference for the local business directory as well as the
international community.
• aggressive projects for 2013 edition
DAGMAR GROUP
DAGMAR
MATRIX MEDIA
HAITIAN PUBLICATIONS
PORTFOLIO
General presentation
OUR CLIENTS
GROUP
103, rue Villate
Phone (509) 28 13 05 58
email [email protected]
website www.dagmarht.com 14