Dafna New Collection 1 2012

1

DAFNA FOOTWEAR

2012

HANDMADE COLLECTION

2

[Introduction]

Dafna Footwear was established in 1964. The main plant is located in the North of Israel. The

company produces and exports a wide range of footwear, primarily PVC winter boots, riding boots

and work boots.

The PVC boots are produced using slush molded and injection methods. The company also produces

direct injection footwear from TPR and PU including sandals, slippers and sneakers.

In the slippers category Dafna is a household name in Israel. Slippers are not exported. This

category represents around 40% of the total business.

Over the last years Dafna has been expanding its product range under the Dafna brand.

The following shows an overview:

Segment Since when Export Israel

Riding PVC Boots ~ 30 Years Yes Yes

Fashion PVC Boots ~ 2006-7 Yes Yes

Children PVC Boots > 30 Years Yes (mainly Scandinavia)

Yes

PVC clogs 2000 Yes Yes

Outdoor / sneaker type 1970 No Yes

Slippers ~ 30 Years No Yes

3

The segments in more detail:

1. Riding PVC boots

Dafna went into riding boots in the 80s, today this segment accounts for 31% of the total

business. The range includes traditional riding boots, jodhpur boots, stable and paddock boots

as well as winter riding boots.

[Introduction]

4

2. Fashion PVC boots

This range is a recent addition to Dafna’s range, exploiting the trend of fashion rubber boots.

The original riding boot moulds are used which gives Dafna a unique selling point.

This segment has been very successful and accounts for around 30% of the business.

[Introduction]

5

Winner Flex

New Collection 1.2012

Green 25339 Cream 88127

6

Winner Zippout


Green 55477 Bordeaux KE-3713

Navy 56013

7

Winner Zipper Vinca


Leopard 4645-1 Brown 6621

8

Winner Zipper


Black 99200

Green 25339

Brown KE-6621

Cream 88127

9

Winner Beth


Black 99200

Brown KE-6621

Cream 88127

Vintage 0270037

10

Winner Beth Metallic


Metallic Navy 61204

Metallic Green ME 51470

Metallic Lilac MB 40661

11

Winner Rainbow


Bordeaux 3713

Leopard 4645-1

Leopard 4645-3

Brown KE 6621

Green 25339

Metallic Gold 94168

Vintage 0270037

12

Winner Tiger Lily


Leopard 4645-1

Brown KE 6621

Black 99200

13

Winner Calla Lily


Brown KE 6621 Black 99200

Cream 88127 Vintage 0270037

14

Winner Sporty


Brown KE 6621 Black 99200

Cream 88127 Vintage 0270037

15

Winner Sporty Metallic


Metallic Green ME 51470

Metallic Lilac MB 40661

Metallic Navy 61204

16

Rambo


Pine – Black/Brown

Oak Zip – Black/Brown

Oak Zip Removable Sock- Black/Brown

Pine Removable Sock – Black/Brown

17

Blizzard


Cedar Zipper – Black/Brown

Acer Flex – Black/Brown

18

Children PVC Boots - TURBU

Kelpie Black 99200 Fuchsia 48085

Kelpie Black 99200 Green 51341

Collie Black 99200 Fuchsia 48085

Collie Black 99200 Green 51341

Collie Metallic

Lilac 40661 Nescafe 72205

Collie Metallic

Gold 94168 Nescafe 72205

Collie Metallic

Navy 61204 Nescafe 72205

19

Children PVC Boots - TOMER

Lion Green 55477

Lion Vintage 027037

Lion Grey

10570

Lion Black 99200

Beag Metallic Bronze 94161

Beag Metallic Navy 61204

Beag Grey

10570

Lion Black 99200

20

Children PVC Boots - Pontus

Black 99200 Fuchsia 48085

Grey 90072 Blue 5023

Grey 90072 Yellow 2171

Black 99200 Green 51341

Dafna New Collection 1 2012

Documents

Transcript of Dafna New Collection 1 2012