Dad'll fix it
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Transcript of Dad'll fix it
DAD’LL FIX IT
@FrankDelmelle
Content marketing?
10 Secrets of Content Marketing Success your dad’s been trying to tell you all along
"Why don't you make yourself useful?” “90% of customers find content marketing useful.” Social Media Today, October 2013 http://sco.lt/5QX3hJ
”Don’t shout”
“72% of marketers think branded content is more effective than advertising.”
Custom Content Council, 2011, http://sco.lt/8LZWGP
“Organic search leads have a 14.6% close rate, while outbound marketing leads have a 1.7% close rate.”
Hubspot, 2012, http://sco.lt/8LZWGP
”Skip the slang”
“Google’s Hummingbird algorithm delivers better results based on the way we naturally speak.” http://www.pinterest.com/pin/274649277249177338/
”Ask me anything”
“In 2013 social referrals more than doubled, from 11% to 22% of traffic, while search traffic slipped a few percentage points.” Shareaholic, December 2013 http://sco.lt/7Nd117
”Trust me. I’ve been there.”
“92% of consumers trust recommendations from friends and family, above all other forms of advertising.” Nielsen, 2012, http://sco.lt/5jsSBN
"86% agree that family and close friends impact their purchase most." Social Media Link 2013, http://www.pinterest.com/pin/274649277249139490/
”Be honest”
“75% of consumers don’t believe ads.” PR Daily, September 2013, http://bit.ly/16WyVSs, http://www.pinterest.com/pin/274649277248301649/
“(If they trust you,) 50% of social network users are willing to share social data for personalized content” Intent HQ, 2013, http://sco.lt/9LHcpN
“Think about the neighbors”
"15% of consumers agree that commitment to social responsibility makes them loyal to a brand." http://www.pinterest.com/pin/274649277249165119/
“78% of consumers believe that organizations providing custom content are interested in good relationships with them” Custom Content Council, http://sco.lt/8LZWGP
”Stop swaggering”
“Per dollar spent, content marketing generates 3 times as many leads as traditional (self-congratulating) marketing” Demand Metric, 2013, http://sco.lt/8LZWGP
”Talk to me”
"Stories are remembered 5 times better than statistics" Jennifer Aaker, Stanford’s Graduate School of Business, 2013, http://sco.lt/8qH9aT
"40% say personal stories is what they value most in a product review." Social Media Link 2013, http://www.pinterest.com/pin/274649277249139490/
”I’ll be there”
“33% of transactions from new customers are impacted by multiple touchpoints” Forrester, 2013, http://sco.lt/5ucjcP
"By 2017, 87% of internet device sales will be smartphones and tablets.” http://www.pinterest.com/pin/274649277249177338/
“99% of people who share via social networks are sharing via multiple platforms”AOL & Nielsen, 2012, http://sco.lt/8LZWGP
Content Marketing Trust Brands your dad would strongly recommend