Human Resource, Marketing and Finance

DABUR LTD.

Introduction

Dabur India Limited is the leading FMCG(Fast Moving Consumer Goods) company with interests in health care, personal care and foods.

Dabur has a history of more than 100 years and the company had carved a niche for itself in the field of ayurvedic medicines.

The porducts of Dabur are marketed in more than 50 countries worldwide.

Human Resource

Organizational Structure

Dabur India Ltd operates through holding company structure and opearates through three 100% subsidiaries. They are

Dabur Foods Ltd.

Dabur International Ltd.

H & B stores Pvt Ltd.

Organizational Structure(contd.)

Dabur’s Consolidated Business

Dabur India Ltd.

Dabur Foods Ltd.

Dabur Internationa

l Ltd.

H & B Stores Pvt.

Ltd.

Weikfields Intl. UAE

Dabur Nepal Pvt Ltd.

Dabur Egypt Ltd.

Asian Consumer

Care, Pakistan

Asian Consumer

Care,Bangladesh

African Consumer

Care, Nigeria

Naturelie Lic Ras Al

Khaeima, UAE

Executives RemunerationNo

Name Designation Remuneration in INR p.a

1 Mr. Siddharth Burman Chairman 34,12,500

2 Mr. Gaurav Burman Director 18,23,600

3 Mr. Saket Burman Director 17,10,000

4 Mr. S. Raghunandan Chief Executive Officer

32,12,607

5 Mr. Mohit Burman Director 45,77,850

6 Mr. Shahrukh Khan Head of Operations

59,77,292

7 Mr. Mohit Malhotra Business Head 71,72,098

8 Mr. Manish Mathur Financial Controller

44,48,708

9 Mr. Rizwan Abidi Head Sales 35,62,517

10 Mr. Subrata Shome Senior Product Manager

29,93,195

Human Resource

Recruitment Process

Decision of Recruitment: Need Superordinate Goal Threshold criteria and number of people required Cost Benefit Analysis Approval from immediate as well as higher authority Planning Sorting of Applications based on demand and capability Interview Assessment Center Background Investigation

Mode of Selectio

n

InboundOutbou

nd

Marketing

Product Categories Personal Care Health Care Foods Home Care

Consumer Care Consumer Health

• Hair Care• Body

Care• Skin Care

• Health Supplements

• Baby Care

• Ayurvedic Portfolio

• Juices and Nectars

• Honey• Culinery

Products

• Mosquito Repellants

• Air Fresheners

• Hard Surface Cleaners

• Personal Care

• Health Care

• Homemade Products

• Ayurvedic• Health

Care Products

Marketing

BrandsDabur Chyawanprash Dabur Shampoo Dabur Fruit Juice Dabur Air Freshener Dabur Cough Syrup

Marketing

Advertising CampaignsDabur Chyawanprash

Slogan: “Zaroorat Hai”

Caption: “Raho Zindagi ke liye

Har dam tayyar “

Dabur Amla TelSlogan: “Mere baalon ka magic”

Caption: “ Aamla ka potion khushboo

Ka akarshan”

Marketing

Sales and Distribution Channels

Grocers Mass Grocers Chemists Whole Sale

Markets

Finance

Financial Structure of a company plays a very important role in any organization.

Dabur Ltd. Is the main FMCG competitor in India.Its Financial details are discussed in the following slides.

In the following slides we will discuss about Sales, Net Profit, Share Capital, Borrowings,Fixed Assets of Dabur Ltd. And its 4 rival competitors from 2005 to 2009.

Finance

Sales/Turnover

Sales- Total amount collected by a company for the goods and services provided for its customers.

Finance

Sales/Turnover

The sales figures for Dabur Ltd. in last 5 years are as follows:

2005 – Turnover was 997.28 crores

2006 – Turnover was 1000.21 crores

2007 – Turnover was 1004.07 crores

2008 – Turnover was 1010.03 crores

2009 – Turnover was 1017.64 crores

The major competitors of Dabur Ltd. and their sales figures comparison from 2005-2009 is as follows:

Sales

2005 2006 2007 2008 20090

5000

10000

15000

20000

25000

Dabur

HUL

Godrej Consumer Products

Marico

P & G

Dabur Ltd.

And

its

competitors

from

2005-2009

Finance

Net Profit

Net Profit- The profit obtained by subtracting a company’s total expenses and total revenue.

Finance

Net Profit The net profit figures for Dabur Ltd. In last 5 years are as follows:

2005 –Net Profit was 190.64 crores

2006 –Net Profit was 223.32 crores

2007 –Net Profit was 258.28 crores

2008 –Net Profit was 267.47 crores

2009 –Net Profit was 301.02 crores

The major competitors of Dabur Ltd. and their net profit figures comparison from 2005-2009 is as follows:

Net Profit

2005 2006 2007 2008 20090

500

1000

1500

2000

2500

DaburHULGodrej Con-sumer ProductsMaricoP & G

Dabur Ltd.

And

its

competitors

from

2005-2009

Finance

Share Capital

Share Capital-The funds raised by a company by issuing shares/securities for cash or other consideration.

Finance

Share CapitalThe Share Capital for Dabur Ltd. in last 5 years are as follows:2005 –Share Capital was 25,010 crores2006 –Share Capital was 52,742 crores2007 –Share Capital was 75,198 crores2008 –Share Capital was 75,038 crores2009 –Share Capital was 75,010 croresThe major competitors of Dabur Ltd. and their sales figures comparison from 2005-2009 is as follows:

2005 2006 2007 2008 20090

50

100

150

200

250

DaburHULGodrej Con-sumer ProductsMaricoP & G

Dabur Ltd.

And

its

competitors

from

2005-2009

Share Capital

Finance

Debt

Debt- An amount owed to a person or organisation for the funds borrowed.

Finance

Debt/Borrowings

The Debt/Borrowings for Dabur Ltd. in last 5 years are as follows:2005 –Borrowings were 48.05 crores2006 –Borrowings were 31.73 crores2007 –Borrowings were 30.15 crores2008 –Borrowings were 31.29 crores2009 –Borrowings were 100.26 croresThe major competitors of Dabur Ltd. and their Debt/Borrowings comparison from 2005-2009 is as follows:

200520062007200820090

200

400

600

800

1000

1200

1400

1600

DaburHULGodrej Con-sumer ProductsMaricoP & G

Dabur Ltd.

And

its

competitors

from

2005-2009

Debt/Borrowings

Finance

Fixed Assets

Fixed Assets- Fixed Assets are those assets which are not consumed or sold during the normal course of a business but the owner uses them to carry the operations of the business.

Finance

Fixed Assets

The Fixed Assets for Dabur Ltd. in last 5 years are as follows:2005 – Fixed Assets were 50.34 crores2006 – Fixed Assets were 50.65 crores2007 – Fixed Assets were 100.21 crores2008 – Fixed Assets were 150.05 crores2009 – Fixed Assets were 143.76 croresThe major competitors of Dabur Ltd. and their Fixed Assets comparison from 2005-2009 is as follows:

Fixed Assets in Crores

2005 2006 2007 2008 20090

100

200

300

400

500

600

700

800

DaburHULGodrej Consumer ProductsMaricoP & G

Thank You

By Mandar ShindeRohan Meshram