dabour company .ppt

7/29/2019 dabour company .ppt

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PRESENTATION

ON

DABUR COMPANY

PRESENTED BY:-

VANISHA

TANIMA

LEENA

ISHA

JANETH


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INTRODUCTION

Dabur India limited is leading Indian consumer goodscompany.

Its humble beginning in bylanes of calcutta in 1884 as anayurvedic medicines company,

Dabur India Ltd has come a long way today to become aleading consumer product manufacturing in India.

For the past 125 years we have been dedicated to providingnature based solutions for healthy and holistic lifestyle.


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Through Daburs comprehensive range of products, we touchthe lives of all customers in all age groups, across all socialboundaries.

This legacy has helped us to develop a bond of interest withour customers.

That guarantees you the best in all products carrying thedaburs name.


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HISTORY

The story of dabur goes back to 1884, to a young doctor

armed with a degree in medicine and a burning desire to serve

mankind.

This young man Dr.S.K. Burman laid the foundations of whatis today known as Dabur India Limited.

The brand name dabur is derived from the words Da for

Daktar or Doctor or bur from burman.

Dabur brand has stood for goodness through a naturallifestyle.

Dabur has consistantly ranked among Indias top brand.

The trust level that this brand enjoys are phenomenally high.


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Dabur At a Glance

Dabur India Limited has marked its presence with significantachievements and today commands a market leadership

status.

Leading consumer goods company in India with turnover ofRs 2834.11 crore.

3 major Strategic Business Unit's, Consumer care

division(CCD), Consumer Health Division(CHD) andInternational Business Division(IBD).

17 ultra-modern manufacturing units spread around the globe

products marketed in over 60 countries.


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Consumer Care Division

CCD addresses consumer needs across the entire FMCG

spectrum through four distinct business portfolios of personal

care, health care, home care & foods.


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Master Brands

Dabur- Ayurvedic healthcare products.

Vatika- Premium hair care.

Hajmola- Tasty Digestives.

Real- Fruit juices and beverages.

Fem- Faireness cream and bleaches.


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9 billion- Rupee Brands: Dabur Amla, Dabur Chyawanprash,

Vatika, Real, Dabur Red Toothpaste, Dabur Lal Dant Manjan,

Babool, Hajmola and Dabur Honey.

Srategic position of honey as food product leading to market

leadership of 75%.

Dabur Chyawanprash the largest selling ayurvedic medicine

with over 65% market share.

Leader in herbal digestive with 90% market share.


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CORE VALUES


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VISION

Dedicated to the health and well

being of every household


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PRINCIPLES

OWNERSHIP

PASSION FOR WINNING

PEOPLE DEVELOPMENT

CONSUMER FOCOUS


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TEAM WORK

INNOVATION

INNOVATION

INTEGRITY


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STRATAGIC INTENT

Focus on growing our core brands across categories.

Reaching out to new geographies, within and outside India,

and improve operational efficiencies by leveraging

technology

Be the preferred company to meet the health and personal

grooming needs of our target consumers with safe,

efficacious, natural solutions by synthesizing our deep

knowledge of ayurveda and herbs with modern science


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Provide our consumers with innovative products within easyreach

Build a platform to enable Dabur to become a global

ayurvedic leader Be a professionally managed employer of choice, attracting,

developing and retaining quality personnel

Be responsible citizens with a commitment to environmentalprotection

Provide superior returns, relative to our peer group, to ourshareholders


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Dabur Products

1. Health care products: Ayurvedic and natural products offers complete

care.

All products are time heritage of Ayurveda and

backed by scientific test and trails.


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Dabur health supplements include product like Dabur

Chyawanprash of different flavors, honey & glucose.


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Personal Care Products

Presents a range of Herbal & Ayurvedic Personal Care

products, created to make you look and feel good.

It covers categories like Hair care, Skin care & Baby care.

Hair Care Products


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Skin Care Products


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Dabur Food Services

Dabur food set up a separate food services network in

1998.

With the market understanding & research, Dabur foodsdeveloped a new brand called Natures Best which

became the 1st brand of Dabur food services network.

The company is now focusing on developing &introducing more products to strengthen its foray.


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It includes natures best tomato ketchup & Cornflour.


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Home Care Products

The range of home care products carefully developed to

ensured that your living space not only looks good, but also

smells good, all day long.

It includes products like Odonil, Odomos, Odopic, Sanifreshshine & Dazzl.


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OTC Products

Building on a legacy of quality & experience over 125yrs.,

Dabur India Ltd. Has introduced a slew of Ayurvedic Over

The Counter (OTC) products, offering traditional Ayurvedic

remedies in ready to use formats.

OTC products to address a variety of problems ranging from

Women's Health to Baby Care and Cough & Cold to

Rejuvenation.


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Gastro intestinal Memory

enhancer


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Cough & cold Medicated oils


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Baby care Womens health Rubs & balms


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Dabur Ethical Products:

Stresscom (Antistress immune modulator)


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Lung support

1.Broncorid (For the management of stable asthma andbreathlessness)

2. Madhuvaani (Efficacy of Sitopladichurna with goodness of

honey) and many others.


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CORPORATE PROFILE

Dabur India Ltd is one of Indias leading FMCG Companies

with Revenues of about US$750 Million & Market

Capitalisation of over US$3.5 Billion.

Dabur is today Indias most trusted name and the worlds

largest Ayurvedic and Natural Health Care Company.

It is also a world leader in Ayurveda with a portfolio of over250 Herbal/Ayurvedic products.


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Dabur's FMCG portfolio today includes five flagship brandswith distinct brand identities -- Dabur as the master brand for

natural healthcare products, Vatika for premium personalcare, Hajmola for digestives, Ral for fruit juices andbeverages and Fem for fairness bleaches and skin careproducts.

Dabur today operates in key consumer products categorieslike Hair Care, oil care, health care, skin care, home care andfoods.


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The company has a wide distribution network, covering over2.8 million retail outlets with a high penetration in both urban

and rural markets.

Dabur's products also have a huge presence in the overseasmarkets in the Middle East, SAARC countries, Africa, US,

Europe and Russia.

Dabur's overseas revenues stands at over Rs 500 Crore in the2008-09.


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The 125-year-old company, promoted by the Burman family,had started operations in 1884 as an Ayurvedic medicinescompany.

Dabur India Ltd has come a long way today to become one ofthe biggest Indian-owned consumer goods companies withthe largest herbal and natural product portfolio in the world.

Dabur has successfully transformed itself from being afamily-run business to become a professionally managedenterprise


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DABUR WORLDWIDE

11 mfg. facilities in

India. 2 main units

Are at Baddi and

Pantnagar.


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17 factories

across India

& Abroad


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PRODUCTS WORLDWIDE

Offices and representatives in Europe, UK, America and

Africa

AA special herbal health care and personal care range

successfully selling in markets ranging from the Middle East,

Far East, North Africa and Europe

Inroads into several European and American markets that

have good potential due to resurgence of the back-to-nature

movement
http://www.dabur.com/Products-Health%20Carehttp://www.dabur.com/Products-Personal%20Carehttp://www.dabur.com/Products-Personal%20Carehttp://www.dabur.com/Products-Health%20Care


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Export of Active Pharmaceutical Ingredients (APIs),

manufactured under strict international quality benchmarks, to

Europe, Latin America, Africa, and other Asian countries.

Export of food and textile grade natural gums, extracted from

traditional plant sources
http://www.dabur.com/Exports/Guar_Gum/default.asphttp://www.dabur.com/Exports/Guar_Gum/default.asp


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PARTNERSHIP & PRODUCTION

Strategic partnerships with leading multinational food andhealth care companies to introduce innovations in productsand services.

Six modern manufacturing facilities spread across South Asia,Middle East and Africa to optimize production by utilizinglocal resources and the most modern technology available.


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dabour company .ppt

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