DaaS Case Study
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FIND AND UNDERSTAND DATA Data to Intelligence: DaaS Case Study Hjalmar Gislason, founder & CEO - [email protected]
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Slides from Hjalmar Gislason's presentation for the Data to Intelligence consortium in Turku, Finland - August 2013
Transcript of DaaS Case Study
F I N D A N D U N D E R S TA N D D ATA
Data to Intelligence:DaaS Case Study
Hjalmar Gislason, founder & CEO - [email protected]
F I N D A N D U N D E R S TA N D D ATA
Three lessons fromsucking less over time
Hjalmar Gislason, founder & CEO - [email protected]
F I N D A N D U N D E R S TA N D D ATA
Three lessons fromsucking less over time
as a business
Hjalmar Gislason, founder & CEO - [email protected]
| Data to Intel l igence | Hjalmar Gislason | [email protected]
Founder and CEO
HjalmarGislason
Twitter: @datamarketSlides: http://blog.datamarket.com/turku/
| Data to Intel l igence | Hjalmar Gislason | [email protected]
| Data to Intel l igence | Hjalmar Gislason | [email protected]
Yet, finding, understanding and using data is hard!
| Data to Intel l igence | Hjalmar Gislason | [email protected]
ProductA SaaS solution that brings together relevant data together in one place
Provides a single, user friendly portal to all this data‣ Search any custom, syndicated and public data in one place.‣ Visualize data to gain insights and understand important information.‣ Compare data from different sources to benchmark and verify.‣ Share with colleagues and engage them in a conversation for
the best possible decision.
Licensed by‣ Data publishers: To deliver data products to their clients
in an interactive and engaging way (white-label)‣ Data consumers: To decrease time and cost accessing
Market Intelligence and maximize MI investments
| Data to Intel l igence | Hjalmar Gislason | [email protected]
Product - Data
250+ data providers
55,000+ data sets
300,000,000+ time series
3 billion+ fact values
… and just getting started!
250+
| Data to Intel l igence | Hjalmar Gislason | [email protected]
| Data to Intel l igence | Hjalmar Gislason | [email protected]
StatusStill small: 15 people in 3 countries
5+ million dollars in sales
No longer a question of survival, but of growth
... but getting here has takensome experimentation!
| Data to Intel l igence | Hjalmar Gislason | [email protected]
Early days:The Bootstrapped
Consultancy
109 columnsx
340 lines=
37.060 cells
One-off projectsvs.
generic product
| Data to Intel l igence | Hjalmar Gislason | [email protected]
What people want to do with data
10 Discover and access
20 Visualize, analyze and understand
30 Share, discuss and act
40 Goto 10
100 END
Let’s make a product that does that!
| Data to Intel l igence | Hjalmar Gislason | [email protected]
Plan #2:Data Delivery Engine forInformation Companies
| Data to Intel l igence | Hjalmar Gislason | [email protected]
Plan #3:Data Hub for
Market Intelligence
| Data to Intel l igence | Hjalmar Gislason | [email protected]
Internal
External
Historic Future
Strategic intelligence
(forecasts, outlooks,
predictions)
Market Intelligence
(trackers, surveys)
BusinessIntelligence
Corporate plans,
projections & forecasts
| Data to Intel l igence | Hjalmar Gislason | [email protected]
Internal
External
Historic Future
Strategic intelligence
(forecasts, outlooks,
predictions)
Market Intelligence
(trackers, surveys)
BusinessIntelligence
Corporate plans,
projections & forecasts
| Data to Intel l igence | Hjalmar Gislason | [email protected]
| Data to Intel l igence | Hjalmar Gislason | [email protected]
Target Customers
“Fortune 3000”(there is no such thing)
Large and medium corporations
Dataintermediaries
Datapublishers
Market Research and other Information Companies
Targets: 400-600Annual recurring: $100k-$1,000k
Management consulting firms, ad and marketing agencies, ...
Targets: 500-1000Annual recurring: $60k-$1,000
More than $1B revenue Targets: ~3000Annual recurring: $100k-$1,500k
More than $10M revenue Targets: 10,000sAnnual recurring: $10k-$250k
| Data to Intel l igence | Hjalmar Gislason | [email protected]
Lesson #1:The same technology can
be many different products
| Data to Intel l igence | Hjalmar Gislason | [email protected]
Lesson #2:"Fail fast, fail often"
is bulls**t!
| Data to Intel l igence | Hjalmar Gislason | [email protected]
Lesson #3:The more you practice
the luckier you get
F I N D A N D U N D E R S TA N D D ATA
Twitter: @datamarket · Facebook: DataMarketE-mail: [email protected]
Hjalmar Gislason, founder & CEO
