D2WC 2013: Designing and Developing for eCommerce
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Transcript of D2WC 2013: Designing and Developing for eCommerce
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DESIGNING AND DEVELOPINGeCommercefor
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DESIGNING AND DEVELOPINGeCommercefor
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ERik BernskioldManaging Director
Bernskiold Media & XLD Studios
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eCommerceDESIGNING AND DEVELOPING
for
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QUESTIONSFIRST A COUPLE OF
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QWhat are you?Designer, Developer, UX?
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QDo you have any eCommerce experience?
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QDo you have any experience building eCommerce websites?
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CHALLENGES
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CArt Abandonment
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“Wait... you shop around in an online store, fill your “shopping cart” and then when you get to the “checkout” you click remove and slip out. What’s up with that?”
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BEHAVIOR?WHY THIS
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LESSONAllow customers to treat your
cart like a wishlist!
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RINSE AND REPEATLEARN FROM BEHAVIOR AND ADAPT
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ESTABLISHING A FLOW
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PRESENTING INVENTORY
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User Accounts
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PAYMENTSACCEPTING
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SEARCHDO IT LIKE GOOGLE
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TRUSTESTABLISHING
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TRUSTESTABLISHING
About Pages
Contact DetailsMul!ple Images
Customer Reviews
Clear Policies
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SECURITYUSER EXPERIENCE
VS.
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SECURITY
SSL CERTIFICATE PASSWORDS
ENCRYPTIONVALIDATION
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VALIDATIONFOR WHOM DO WE DO IT?
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PASSWORDSIS ALL TROUBLE WORTH IT?
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BUSINESS ASPECTTHE
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THE BOTTOM LINE
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BEING CONCIOUS
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JUSTIFYALL DECISIONS
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MEASURE
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Questions?ASK AWAY!
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ERik Bernskiold@ErikBernskiold
http://www.xldstudios.comhttp://www.erikbernskiold.com
Just google, Erik Bernskiold!
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DESIGNING AND DEVELOPINGeCommercefor