D2RM for Global Manufacturing Sector

While the fruits of a good corporate reputation interpret into increased revenue

and growth, a poor one can cause considerable commercial destruction, and

the importance therefore of keeping reputations robust should not be

underestimated.

This is especially relevant in the manufacturing industry where issues caused

by the combined pressures of reliability, capacity, and quality in the supply

chain can expose firms to luxurious loss of reputation among key

stakeholders. Yet too many remain improvised and therefore susceptible to

this risk.

Reputation however is not something that can be owned, but develops as a

result of how a business is professed by its key stakeholders, such as

customers, employees, suppliers and the press, with each group holding a

different perspective according to their particular expectations. Yet while it

cannot be controlled, it is possible to influence how your business is perceived

through developing an understanding of each stakeholder group and using the

resulting insight for act.

For conversations with external investors to be a success however, reputation

must also be cherished at every level within the business itself, from call

centre staff to the board of directors.