Dr. Oz is a rare, once-in-a-lifetime opportunity developed under Oprah Winfrey’s legacy of success, featuring the most trusted, sought-after personality today.

• A fragmenting broadcast marketplace is making it even more criticAl fOr stAtiOns tO select prOven prOgrAmming.

• Americans are increasingly fOcuseD On living hAppier AnD heAlthier lifestyles.

• viewers are seeking A fAmiliAr, trustWOrthy vOice to guide them in this pursuit.

At A time When...

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• estAblisheD AnD regulArly feAtureD on the OprAh Winfrey shOW, the most popular talk show in television history.

• prOven On-Air rAtings track record.

• A trusteD expert who is down-to-earth with a relAtAble persOnAlity who respects and empowers his devoted audience.

the time is right fOrA prOventelevisiOn

frAnchise

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tAlent Drives televisiOn

• co-produced by harpo, the best in the business at identifying and grooming talent

• launched the highest-rated talk show to debut in the past decade

• Oprah Winfrey’s emmy-winning production team will guide the Dr. Oz production team led by ellen rakieten, EVP Creative Development and harriet seitler, EVP Marketing and Development

• co-produced and distributed by spt, the producer of the #1 and #2 programs, Wheel of fortune and Jeopardy!

• spt is the leading independent tv producer, uniquely positioned to extend tv brands to online and mobile platforms

• supported by the first-rate spt sales, marketing and promotion team that has kept seinfeld at the top of the ratings

®

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• world class credentials harvard university, university of pennsylvania (mD, mbA);

professor cardiac surgery, columbia university. performs hundreds of successful heart surgeries per year, founder, healthcorps., dedicated to educate youth and families around the world.

• Proven success Author of best-selling books and numerous articles;

holds patents on heart-valve pumps that have saved thousands of lives.

• in-demand sought-after expert for television, radio, publishing and online.

• relatable married, father of four who is easy-to-understand,

engaging and charismatic.

• Promotes “living the best life Possible” A favorite topic of Oprah’s.

on January 30, 2004, dr. oz debutedon the oprah winfrey show — and the results? 4

recOgnizeD the enOrmOuspOtentiAl in

Source: NSS, GAA%; 2003/04Dr. Oz = 1/30/04 (inside the Human Body) 5

this strong performance led the way to many more successful

Oprah appearances…

A phenOmenAl DebutOn the OprAh Winfrey shOW

6.7

8.1

households

Oprahaverage

Dr. OZon Oprah

+21%

women 18-49

4.3 4.8

Dr. OZon Oprah

Oprahaverage

+12%

women 25-54

5.0

Oprahaverage

5.4

Dr. OZon Oprah

+8%

Dr. Oz episODes spiKe OprAh’s rAtingsa sampling of dr. oz episodes compared to the average performance of oprah

in their given weekranK

among ePsin weeK

women25-54householdsweeK of

6Source: NSS, GAA%; Dr. Oz episodes vs. non-Oz episodes in the given week

8/29/05 insiders’ secrets to make you younger & healthier +17% +10% #1 9/6/05 A special report from the Katrina catastrophe +57% +69% #1 5/1/06 Dr. Oz’s “90-day live longer, feel younger” plan +15% +16% #1 10/9/06 Dr. Oz answers your most embarrassing questions +21% +27% #1 10/30/06 the Dr. Oz Diet +14% +15% #1 1/8/07 Dr. Oz answers your most embarrassing questions +15% +9% #1 2/12/07 Ask Dr. Oz – feb 13, 2007 +12% +19% #1 4/23/07 Ask Dr. Oz – April 26, 2007 +13% +11% #1 5/14/07 take the Dr. Oz health Quiz +17% +10% #1 5/21/07 Ask Dr. Oz – may 21, 2007 +23% +21% #1 6/11/07 Dr. Oz answers your most embarrassing questions +15% +8% #1 7/23/07 Dr. Oz answers your burning weight loss questions +20% +26% #1 8/20/07 the #1 killer of women revealed +16% +5% #1 8/27/07 Dr. Oz’s “90-day live longer, feel younger” plan +20% +24% #1 9/17/07 the truth about food with Dr. Oz and bob greene +13% +10% #1 10/1/07 330 men ask Dr. Oz +16% +14% #1 10/8/07 Jessica seinfeld’s delicious secret, with Dr. Oz +19% +20% #1 10/29/07 Dr. Oz on aging: how to turn back time +10% +16% #1 12/3/07 Ask Dr. Oz – Dec 3, 2007 +17% +21% #1 12/17/07 Ask Dr. Oz – Dec 17, 2007 +31% +26% #1 1/21/08 Dr. Oz on the latest secrets to quit smoking +16% +12% #1 2/4/08 Dr. Oz reveals the ultimate checklist for great aging +19% +20% #1 3/3/08 the truth about food with Dr. Oz and bob greene +25% +26% #1 5/26/08 Dr. Oz investigates the man who turned blue +14% +20% #1 6/2/08 medical miracles: A Dr. Oz report +5% +4% #1

Source: NSS, GAA%; 2003/04-2007/08, avg. of each season Dr. Oz = original episodes

Dr. Oz lifts OprAh’s AverAges

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Source: NSS, AA/GAA%; 2007/08 Dr. Oz = All 2007/08 Oprah episodes

Dr. Oz OutperfOrms current tAlK shOWs this seAsOn

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Dr. OZ 5.7 3.7Oprah 5.4 3.5Dr. phil 4.5 2.6regis & Kelly 2.9 1.6maury povich 2.2 1.4ellen 2.1 1.3rachael ray 2.0 1.2montel 1.5 1.0Jerry springer 1.4 0.8tyra banks 1.1 0.8martha stewart 1.0 0.6mike & Juliet 1.0 0.7steve Wilkos 0.9 0.6

dr. oz episodes on oprah in 2007/08 vs. all current talk shows:

hOusehOlDs WOmen 25-54

Delivers unpreceDenteD repeAtAbility this seAsOn

underscoring the strength of the Dr. Oz appeal

86%

102%

HOUSEHOLDS

Oprahaverage

WOMEN 18-49

WOMEN 25-54

83%Oprahaverage

100%Dr. OZepisodes

82%Oprahaverage

97%

Dr. OZepisodes

Dr. OZepisodes

% REPEATABILITY

Source: NSS, GAA%repeats vs. original telecasts

Dr. OZ episodes, 2007/08, through May ‘08 9

DR. PHIL 2002 4.5rachael ray 2006 2.1martha stewart 2005 1.8roseanne show 1998 1.8tyra banks 2005 1.7ellen 2003 1.6sharon Osbourne 2003 1.6Jane pauley 2004 1.5Ambush makeover 2004 1.4tony Danza 2004 1.4howie mandel 1998 1.4John Walsh 2002 1.3Dr. laura 2000 1.3housecalls 2000 1.3leeza 1999 1.3Ananda lewis 2001 1.2Queen latifah 1999 1.2good Day live 2003 1.1

rob nelson 2002 1.1iyanla 2001 1.1the Other half 2001 1.1Dr. Joy browne 1999 1.1martin short 1999 1.1caroline rhea 2002 1.0Keith Ablow 2006 1.0home Delivery 2004 1.0Ali & Jack 2003 1.0starting Over 2003 1.0Wayne brady 2003 1.0mike & Juliet 2007 0.9steve Wilkos 2007 0.9Dreammaker 1999 0.9larry elder 2004 0.8megan mullally 2006 0.8bonnie hunt 2008 nAthe Doctors 2008 nA

launching the highest-rated talk show in the past 10 years

DebutyeAr

DebutyeAr

firstnOv hh

firstnOv hh

Source: NSS, AA/GAA%; Novembers, as dated, 1998-2007

the OprAh ADvAntAge A prOven lAunch plAtfOrm

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l Discovered by Oprahl Developed by the Award-Winning Oprah production teaml Appeared in numerous episodes on Oprah for several years to build skills and establish an audience

in lAunching Dr. phil, the templAte fOr success WAs set AnD Dr. Oz is benefiting frOm this expertise

oPrah successfullY lAuncheD Dr. phil AnD hAs imprOveDOn the fOrmulA fOr

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Source: NSS, GAA%; average of each season, original episodesDr. Phil = 1997/98-2001/02 Dr. Oz = 2003/04-2007/08

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On OprAh, Dr. Oz Delivers higher rAtings thAn Dr. phil

6.7

7.5

HOUSEHOLDS

Dr. Philon Oprah

WOMEN 18-49

WOMEN 25-54

4.1Dr. Philon Oprah

4.4Dr. OZon Oprah

4.6Dr. Philon Oprah

5.2

Dr. OZon Oprah

Dr. OZon Oprah

+12%

+7%

+13%

Dr. OZadvantage

Dr. OZadvantage

Dr. OZadvantage

Dr. Oz lifts OprAh’s rAtings better thAn Dr. phil

Source: NSS, GAA%; season average originals vs. corresponding Oprah seasonsDr. Phil = 1997/98-2001/02 Dr. Oz = 2003/04-2007/08 13

• Will present a broad range of topics based on health & Wellness, including relationships, weight loss, nutrition, staying young, parenting, money, fitness and looking your best, empowering viewers with all kinds of valuable information. this is television your viewers need.

• each show will be multi-topic, multi-segment.

• Dr. Oz will deliver topical newsworthy information, inspiring stories and signature segments like: Ask Dr. Oz Live Longer, Feel Younger Plan Dr. Oz Report

• All of these subjects will be explored in an upbeat, entertaining style through Dr. Oz’s unique viewpoint.

• And Dr. Oz has access to a-list experts from around the world offering a variety of viewpoints and cutting edge information.

• leading the development will be ellen rakieten, EVP Creative Development for harpo productions and former Oprah executive producer, who guided the show to its highest-rated seasons of the decade; and harriet seitler, EVP Marketing and Development who has launched some of the most successful promotions in Oprah show history and developed the highly successful Oprah.com.

the shOW

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“One of the 100 Most Influential People

in the World.” — Time Magazine

April 25, 2008

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heAlthy living is fOremOst On the minDs Of the AmericAn public

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delivers the information people are seeking.Women 18-49 are 41% more likely to seek out health and wellness information in print, TV or internet.

Source: Simmons, Winter 2008 Adult Full Year Study, Persons 18+;Daytime viewers = Oprah and Dr. Phil past 7 day viewer; Website data = comScore Media Metrix May 2008 vs. May 2007, Base P2

• nearly 80% of adults are actively seeking out health information

• Women, and especially daytime viewers, are the most likely to do so:

• 91 million interact with health-related websites each month – compared to last year:

• And Dr. Oz’s website, RealAge.com®, keeps visitors involved even longer

inDex

WOmen 18-49 141

WOmen 25-54 144

WOmen 18-49 daytime 176

WOmen 25-54 daytime 175

number Of users AverAge timeOn sites

better thAn Other heAlth sites

+14% +11%

+29%

AverAge time On RealAge.com®

FEATUrES A BrOAD rANGE OF TOPICS THAT VIEWErS CArE ABOUT...

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Will prOviDe exclusive, spOnsOrAble cOntent fOr…

• Weekly satellite feeds of Dr. Oz vignettes for your

local newscasts

• sponsored appearances at local health and wellness

fairs and expos

yOur stAtiOn yOur Website• Dr. Oz: Post Op, weekly 5 minute conversations

streamed exclusively for Dr. Oz stations

• Dr. Oz Vignettes on breaking news that affects your health and life

• Selected links to articles, information and books referenced on the show made available each week

you will be the market leader in health and wellness

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Source: Nielsen Ad*Views (Network, Cable, Syndication)Source: Nielsen Ad*Views, Top-20 markets

Dr. Oz episodes 11/5/08, 1/22/08, 4/15/08, 4/29/08, 5/13/08, 5/21/08 19

is iDeAlly suiteD fOr ADvertisers

dr. oz will be a revenue generator for Your station

like the Oprah Winfrey show, Dr. Oz will attract blue chip local Advertisers:

• Automotive

• Telecom/Internet

• Travel & Leisure

• Home Supplies

• Restaurants

• Retail

• Financial Services

• Entertainment

• Insurance

• Food & Beverage

in fact, this category is growing at morethan three times the rate of televisionadvertising overall!

in fact, these advertisers are familiar with and air in Dr. Oz episodes.

Dr. Oz is perfectly positioned to attract pharmaceutical, health & Wellness and beauty advertisers:

2005 2006 2007 growth

Pharma, Health, Beauty: $9.1B $9.4B $9.7B +7%

Automotive: $5.0b $4.9b $4.4b -12%

total television: $49.1b $50.3b $50.2b +2%

television Advertising Dollars

During the DevelOpment Of

fOr the first time ever…beginning in 2009 and continuing quarterly until the premiere of Dr. Oz, stations will receive updates on how the Dr. Oz show is developing and will have the opportunity to give input to the producers.

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One Of AmericA’smOst pOpulAr brAnDs

reAching milliOns Of peOple eAch mOnth

TELEVISIONl Already a franchise on

the Oprah Winfrey show

l Double-digit increases

over Oprah

l exposed to over 64 million

viewers in this season alone

INTERNETl success on the internet with

realAge.com - 22 million visitors this year

l the Dr. Oz health section on

Oprah.com is the second most popular area on the site – over 62.5 million views over last year

l Over 575,000 fans receive the

Dr. Oz monthly online newsletter

BOOKSl proven author of the “you”

series with over 8 million “you” books sold (all of them ny times bestsellers)

l upcoming beauty, pregnancy and

parenting books in the “you” series

RADIOl successful weekly

xm radio program

l third most popular on

xm’s Oprah & friends with over 115,000 weekly listeners

MAGAZINES AND NEWSPAPERS

l One of time magazine’s “100

most influential people in the World”

l columnist for esquire and reader’s

Digest, Wall street Journal, ny times and the hearst syndicate

l reaching over 4 million readers

each month

IN DEMAND GUESTl sought-after guest expert on

good morning America, Discovery health, 20/20, the today show, prime time live, larry King live, Anderson cooper 360

l familiar to millions of viewers

A once-in-a-lifetime prOvenprOgrAmming opportunity

Developed and produced bythe best in the business…

harpo and spt

An estAblisheD brAnD and talent that vieWers lOve

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