D O Y OU S PEAK Y EARBOOK ? Learning the Jargon of Layout.

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DO YOU SPEAK YEARBOOK? Learning the Jargon of Layout

Transcript of D O Y OU S PEAK Y EARBOOK ? Learning the Jargon of Layout.

Page 1: D O Y OU S PEAK Y EARBOOK ? Learning the Jargon of Layout.

DO YOU SPEAK YEARBOOK?Learning the Jargon of Layout

Page 2: D O Y OU S PEAK Y EARBOOK ? Learning the Jargon of Layout.

DO YOU SPEAK YEARBOOK?Like all occupations, publishing has its own jargon and knowing that jargon is helpful if you want to function effectively in the field.

This PowerPoint is intended to provide you with the basics of that language.

Page 3: D O Y OU S PEAK Y EARBOOK ? Learning the Jargon of Layout.

Virtually all yearbook pages will include these elements: captions

headlines

story

photos - These

are also called

images

All these elements fit within the umbrella of

graphics.

spread

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Right-justified

alignment

Text wrap

border

candid photos

folio tab

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typography

Dominant

photo

collage

photo cropping

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body text

infographic

left-justified alignment

attribution

headline

quotes

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scoreboard folio tab

pulled quote

mug shot

black-and-white spread

margin

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themeborder

bold-face text

eyelinemug shot

candid photo

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divider

COB

typography

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gradient

process-color spread

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ghosted photo

feathered edges

opaque image

tilted text

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indent

white space

collage

Left-justified

alignment

folio tab

typography

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color values

white spacejustified text alignment

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color value

attribution

infographic

dominant photo

logo

dropped cap

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NOW IT’S YOUR TURN

Find an example of each of the key terms on your handout in spreads from any magazine, yearbook, or look book. Copy each and label the photos, using the fewest layouts possible. (Five bonus points to the person who uses the fewest layouts to illustrate all key terms!)