Selecting the best Public Relations (PR) Firms Toronto -five Helpful Tips
D-I-Y Public Relations : Tips and Tatics
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Transcript of D-I-Y Public Relations : Tips and Tatics
![Page 1: D-I-Y Public Relations : Tips and Tatics](https://reader033.fdocuments.net/reader033/viewer/2022061203/546e6267af7959ed048b5bfe/html5/thumbnails/1.jpg)
Do-It-Yourself (DIY) PRDo-It-Yourself (DIY) PRBy Kittima SethiBy Kittima Sethi
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What this session will cover:
• What is PR and what is not PR
• Benefits of PR
• Downsides of PR
• Six DIY Media Relations tips and tactics
• DIY PR Ideas
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Communicating your organization’s messages at the right time and in the right place to the right audience
What is Public Relations (PR)?
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Reputation:Building good relations with the
company’s various publics
What is Public Relations (PR)?
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Building and Managing Relationships with media
What is Public Relations (PR)?
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Gaining editorial coverage in the media for free
What is Public Relations (PR)?
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It isn't always about short-term campaigns, such as product launches.
What PR is NOT
It includes longer-term strategic plans, such as brand building and working with
local or global communities.
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Advertising
o More control over placement, content and timing of message
o Target audience
o Strive to sell product
o Descriptive language
o Expensive
PR
o Third-party endorsement gives credibility and objectivity
o Cost effective
o Increase search engine visibility
o Shaping image
o Priceless
What PR is NOTIt is not advertising
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Benefits of PR Reaches a wide
audience Educates people Placement Credible Detailed coverage Image Building Lead generation Attract employees Access to funding
and investors
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Downsides of PR
• No control over story, content, size or placement
• PR event or release may get “bumped”
• May misfire through lack of coordination with marketing department or inconsistent communication
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Six DIY Media Relations Tips and Tactics
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1. Develop a Strategy
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2. Identify your audience
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3. Create a media list
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4. Crafting the story
a) Timing
b) Significance
c) Prominence
d) Human Interest
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4. Crafting the story
a)Timing
b)Significance
Disease Outbreak
Tax evasion
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4. Crafting the story
c) Prominence
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d) Human Interest• Toyota gifted cars to Thai Paralympic gold
medalists
4. Crafting the story
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5. Prepare a press release
Press Kit Press release Fact sheet Profile Photo
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6. Pitching to media
Know your reporterWho, What, Where, Why and HowShort and simplePractice your pitch
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DIY PR Ideas• Releases• Events• PR Stunts• Product demo• Social media• Testimonials• Junkets• Endorsements• Speaking events
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