D. Edmunds Home Furnishings Firstname Lastname | lastname@ | 08.26.2013

download D. Edmunds Home Furnishings Firstname Lastname | lastname@  | 08.26.2013

of 27

  • date post

    01-Jan-2016
  • Category

    Documents

  • view

    217
  • download

    1

Embed Size (px)

Transcript of D. Edmunds Home Furnishings Firstname Lastname | lastname@ | 08.26.2013

PowerPoint Presentation

D. Edmunds Home FurnishingsFirstname Lastname | lastname@democratandchronicle.com | 08.26.2013#Whats the topic of your presentation?Hi. My name is _______ from [Media Group]. Thank you for having me here today.

Give a one-sentence overview of what youre talking about.Today we will be reviewing your companys needs, goals, and objectives and what makes [Media Group] uniquely qualified to be your marketing partner in this effort.

Why should your audience be interested?We can help you grow your business, thanks to our unmatched combination of local media assets and integrated marketing expertise.

Whats in it for them? Give them a reason to listen.Our goal is to partner with you and put together the right integrated solution for your business. We use the latest research, analyze data and apply industry best practices to make sure your media and marketing investments are working hard and working together. 1The Challenge#Why are you talking about it?Every business has tough challenges that require unique marketing solutions and todays customer journey is more complex than ever, making it hard for businesses like yours to reach the right customers, at the right time, with the right message. Lets take a look

2Just 10 years agoFACEBOOK was nonexistent,TWITTER was a sound from outside the window,THE CLOUD was something floating in the sky,4G was a parking space,LINKEDIN was a prison,and SKYPE was a typo.

(Thomas Friedman)#Just 10 years agoFACEBOOK was nonexistent,TWITTER was a sound from outside the window,THE CLOUD was something floating in the sky,4G was a parking space,LINKEDIN was a prison,and SKYPE was a typo.

3The Old Consumer Journey

AwarenessInterestDesireAction#Just 10 years ago it was much easier to predict the best way to reach consumers because their purchasing journey was much more linear. Marketing followed suit it was pretty straightforward was pretty limited to direct mail, telephone calls, TV commercials, radio ads, print and display. Creating awareness of a companys brand and helping drive a consumer through interest, desire and finally action.

4

Todays Multi-channel JourneySource: Google ZMOT

AwarenessTV, Radio, OutdoorSocialPoint of PurchasePrintOnline

#Todays consumer journey is no longer so straight forward.Consumers can access information in an instant no matter the time of day or where they are in the world. The consumer journey happens in real-time, has become much more dynamic, and is being shaped by the changing digital landscape thats been turned on its head in recent years. Advertisers cannot afford to ignore this change in consumer behavior.5

The marketing communications landscape is like a puzzle I spend each day trying to achieve our goals and maximize our budget while trying to incorporate all the various options. Furniture Store Owner Gannett 2013 market research study #Gannett recently conducted a survey with over 1,000 business owners like yourself, and the general thoughts towards marketing were pretty consistent. Heres an example of the types of things we heard.

The marketing communications landscape is like a puzzle I spend each day trying to achieve our goals and maximize our budget while trying to incorporate all the various options.

6

Over-the-air Radio

Digital Billboards

Cinema

Satellite TV

Online Videos

Viral Video

Online Radio

Sponsorship

Mobile Apps

Direct Mail

Mobile PhoneAdvertising

Public Relations

Online Banners

Email Marketing

Posters

Microblogging

More Puzzle Pieces Than Ever

Social Network Profiles

Print

Microsites

SearchAds

In-game Advertising

#Im sure you are more than familiar with the puzzle pieces this business owner was referring to. From online to mobile to emails to print there are many pieces to the puzzle now.7

The challengeGannett 2013 market research study Furniture Store Owner Ultimately we are all challenged by trying to get the media mix rightand what is right now might not work or be right even six months from now. #This creates a challenge for all businesses who want to reach consumers in this non-linear, puzzle piece media world.8The Solution#This solution is to partner with [Media Group Name].

9 Media/Marketing Integration

Over-the-air Radio

Digital Billboards

Search

Microsites

Cinema

Satellite TV

In-game Advertising

Video

Online Radio

Sponsorship

Mobile Apps

Direct Mail

Mobile Phone

Online Banners

Email Marketing

Posters

Microblogging

As both a media and marketing services provider, we have a unique perspective. We know how all the pieces fit together to drive results.

Social Networks

Public Relations

#As both a media and marketing services provider, our unique perspective on how all the pieces fit together enables us to build solutions that drive results.

10Our Unique Advantages Integrated Marketing ExpertiseMarketing ToolboxEngagedAudiences#In this complicated marketing world, it takes 3 essential elements to deliver great results and we have all 3:Engaged AudiencesMarketing Toolbox3. Integrated Marketing Expertise11Valued Content

#The newspaper is where we started. And it is still an important media channel. But we also have desktop sites, mobile sites, tablet apps and e-editions as well as partnerships with many companies.12Local NewsPrint Edition.com EditionMobile EditionSpecificInterest Social Networks

EngagedAudiences

.com Edition

#We have engaged audiences who value our content. And we connect you to our engaged audiences by choosing the right platforms for your business.13Local NewsPrint Edition.com EditionMobile EditionSpecificInterest Social Networks

EngagedAudiences

Print Edition

#14Local NewsPrint Edition.com EditionMobile EditionSpecificInterest Social Networks

EngagedAudiencesMobile Edition

#15Lots of properties, lots of audiences but thats only the beginning

EngagedAudiences

#16Tools & ServicesSearch Engine OptimizationPay-Per-ClickMobile AdvertisingEmail MarketingSocial PublishingWeb DevelopmentRetargetingMaps/Reputation ManagementVideoLoyalty Card AppDisplay Advertising (print and web editions)Sophisticated Ways to Reach Audiences Marketing Toolbox

#Whether you need search marketing, targeted emails, a better social media presence or display ads, we have the tools you need to build your brand and reach your goals. 17Unparallel Access to ResearchResearch

Data

Marketing Toolbox

#We also have unparalleled research resources both local and national to help you find, understand and motivate your customers. Our access to many valuable types of market research can help uncover a marketing approach that is based on facts not guesses. 18 EngagedAudiences

Engaged consumers -- and the means to reach them. But we are still not done. It requires the know how to combine them in ways that drive customers to act. Marketing Toolbox#Engaged consumers and the means to reach them but we are still not done.

It requires the know how to combine them in ways that drive customers to act.

19StrategyObjective Setting & Success MetricsBrand, Business, Customer AnalysisSegmentationPrimary & Secondary ResearchProgram Strategy (The Big Idea)Test DesignBudgeting & AllocationExecutionCreative DevelopmentMedia ImplementationProject ManagementContinuousImprovementMeasurementAnalysis / ImplicationsRefinement Integrated Marketing Expertise

#We analyze your specific marketing situation and work with you to indentify the right marketing strategy. 20StrategyObjective Setting & Success MetricsBrand, Business, Customer AnalysisSegmentationPrimary & Secondary ResearchProgram Strategy (The Big Idea)Test DesignBudgeting & AllocationExecutionCreative DevelopmentMedia ImplementationProject ManagementContinuousImprovementMeasurementAnalysis / ImplicationsRefinement Integrated Marketing Expertise

#We help bring your strategy to life through Big Ideas that cut through marketplace noise and motivate people to act. We implement these ideas using various communications, through the right touchpoints, at the right time in your customers buying journey. 21StrategyObjective Setting & Success MetricsBrand, Business, Customer AnalysisSegmentationPrimary & Secondary ResearchProgram Strategy (The Big Idea)Test DesignBudgeting & AllocationExecutionCreative DevelopmentMedia ImplementationProject ManagementContinuousImprovementMeasurementAnalysis / ImplicationsRefinement Integrated Marketing Expertise

#We help you understand the full scope of how people engage with your programs. Were never satisfied with simply knowing if something worked, so we dig deep to understand how it worked. 22Bringing It All Together#AKA Whats in it for me?23

We've re-imagined what a local media company can be to help you solve the puzzle and grow your business. EngagedAudiencesIntegrated Marketing ExpertiseMarketing Toolbox++=

ROIDemocrat and Chronicle Media Group#At the end of the day, its all about results and we deliver.

24

Name of Person or CompanyInsert testimonial statement here. Insert testimonial statement here. Insert testimonial statement here. Insert testimonial statement here. Insert testimonial statement here. Testimonial#Dont just take out word for it. Lets take a look at some other clients who believe we deliver results.

***Delete this slide if you do not have a testimonial to use. If you use a testimonia