(D) Business Potential Analysis, full
-
Upload
alejandro-valladares -
Category
Business
-
view
6.279 -
download
0
description
Transcript of (D) Business Potential Analysis, full
SAMPLE
REPORT
BUSINESS POTENTIAL IN CHILE FOR
INDUSTRIAL BOILERS AND HEATERS
Index
Introduction
PART 1
p. 6
Current Situation and Trends in Energy and Environment in Chile,
highlighting its relationships with the segments and applications of interest
to CLIENT
1. Energy
1.1 Energy overview
a) Primary Energy
b) Secondary Energy
Disruptions on the gas supply from Argentine
1.3 Electrical generation and non-conventional sources
1.4 Perspectives
1.5 Learnings
2. Environmental restraints
2.1 Current regulations and perspectives
a) Overview
b) Legal Frame
c) Key Issues
2.2 Other issues of interest
2.3 Learnings
7
8
8
10
11
14
17
18
19
22
25
Availability in Chile for biomass, agricultural wastes, oil, gas and coal,
in quantitative and qualitative terms and for the short and medium
term
3. Fuels
3.1 Fuels sources
3.2 Current situation and trends regarding fuels use
3.3 Learnings
-Conclusions Part 1
26
27
27
33
46
48
PART 2
4 Market potential
4.1 Market size
a) Local manufacturing
b) Imports and exports
c) Current market size (2006)
-by broad end user segment
-by broad fuels types
-by broad tonnage range across the targeted end users segments
4.2 Industry Challenges, Market drivers and Restraints, Legislations
4.3 Future market potential for 2006-2010
a) Total
b) Particular case: Solid fuels fired boilers
4.4 Learnings
49
50
55
55
56
5 Competitive Analysis
5.1 Major Players
5.2 Product range offerings & technical collaborations
5.3 Fuel types in greater demand and eu segments going for the same
5.4 Revenues from the base year spread across critical eu segments
5.5 OEM’s
5.6 Revenues from the base year from exports /countries of destiny
5.7 Swot Analysis of leading manufacturers catering the broad eu segment
5.8 Key Competitive Factors
5.9 End User Segments Driving the Demand
a) Inside the Metropolitan Region
b) Outside the Metropolitan Region
5.10 Manufacturer’s views on the future
5.11 Possible markets in Chile
5.12 Learnings
58
59
60
61
62
63
63
64
65
65
69
69
69
6 Customer Mapping
-End Users:
6.1 Equipments in use
6.2 Satisfaction levels
6.3 Preference for domestic vs imported
6.4 Specific decision making criteria while selecting a supplier
-Epc Contractors:
6.5 Decision making
6.6 Buying from manufacturers vs distributors
6.7 Views on the technological aspects of the product
6.8 Procedure adopted with respect to procurement for the clients.
-Steam & Heat Services Providers:
6.9 Other important players: the Steam & Heat Services providers
6.10 Fuel & Steam Costs (10 real cases)
6.11 Learnings
7 Marketing Strategies Catering Market Segments
7.1 Demand Potential by end user segment
a) Inside the Metropolitan Region
b) Outside the Metropolitan Region
7.2 Easy of Account Penetration
7.3 Competitive Position Should Client
a)Inside the Metropolitan Region
b) Outside the Metropolitan Region
7.4 Pricing Strategy
7.5 Customer account /segments should Client target
a) In the long term
b) In the short term
7.6 Learnings
70
71
72
72
74
74
75
76
77
78
79
81
82
84
85
85
86
86
8 Conclusions & Recommendations
8.1 Business potential in Chile for Client’s industrial boilers
8.2 Recommendations on what to do and how to proceed
8.3 Potential Partners for Client to enter
Annexes to this report:
Chilean Imports
1.
2. List of Interviewed Companies
3.
4. Annexes (other):
5. Chile, Statistical Synthesis
6. Chilean Imports & Exports for Boilers 2002 - 2006
7. Inventory of Boilers at the Metropolitan Region & Great Concepcion
8.
87
88
89
90
93
100
INTRODUCTION
Chile’s gross domestic product (GDP)1 grew by 5.7% in 2005, 4.0% in 2006 and the
estimated values2 for 2007, 2008, 2009 and 2010 are 5.7%, 5.2%, 5.2% and 5.0%
respectivelly. There is more information about Chile’s main indicators in the Annexes.
The principal drivers of these growth rates are booming prices for Chile’s mineral
exports especially copper as state-owned copper mining firm Corporacion Nacional del
Cobre de Chile (CODELCO) is the world's largest copper producing company. But,
while copper and other minerals remain the mainstays of Chile’s exports, trade of other
non-traditional products such as agricultural and forestry products have also grown
considerably over the past two decades.
To support this growth, the country must import the bulk of its energy consumption as it
has limited domestic conventional energy resources. Chile's reliance on energy imports,
particularly on natural gas from Argentina, has not been without consequences.
In April 2004, Argentina began restricting natural gas exports to Chile, with cuts
reaching nearly 50 percent of contracted volumes on some days. Chile, in turn, began to
reconsider its energy policy, which, prior to the import restrictions, had assumed an
increased use of natural gas and power imports from Argentina.
In fact, Chile has begun to pursue other sources of natural gas, such as liquefied natural
gas (LNG), piped gas from other countries and also a fast development of NCRE.
Additionally several international commercial compromises as been assigned that
obligates Chile to apply severe environmental regulations to producers, in order to
accomplish clean production standards developed market expect from its providers.
All the above results in a complex situation for most Chilean industries as the strong
uncertainty in the natural gas supply press them to return to the use of oil or other more
contaminant fuels to produce heat and steam while new regulation punish them for this.
Currently most boilers have already been installed with dual-type burners prepared to
burn natural gas or the much more expensive Diesel oil, but this is not a comfortable
situation for the end users that look at the cheaper solid fuels coal and biomass hoping
for better solutions.
In synthesis the scenario in Chile is near ideal for a manufacturer like Client, capable to
offer solutions based on any fuel but specialy on solid fuels.
This report provides a significative amount of hard data and recommendations on how
to proceed to insert the company deeper in the market.
1 http://www.bcentral.cl/publicaciones/estadisticas/actividad-economica-gasto/pdf/CCNN2003-2006.pdf
2 http://www.bcentral.cl/estadisticas-economicas/series-indicadores/index_ee.htm
-CURRENT SITUATION AND TRENDS IN ENERGY AND ENVIRONMENT
IN CHILE, HIGHLIGHTING ITS RELATIONSHIPS WITH THE SEGMENTS
AND APPLICATIONS OF INTEREST TO CLIENT
1.-ENERGY
Schedule
1.1 Energy Overview
a) Primary Energy
b) Secondary Energy
1.2 Disruptions on the gas supply from Argentina
1.3 Electrical generation and non-conventional sources
1.4 Perspectives
1.5 Learnings
______________________________________________________________________
1.1 Energy Overview
a) Primary Energy
Along the last ten years the Chilean primary energy consume increased at an annual
average rate of 4.5%. In 2005 the total primary energy consumed by the country was
286,049 Tcal. Crude oil representing a 39% (on energy base), Natural gas 27%,
Firewood and others (Firewood, vegetable coal, wood wastes and black liquor) 16%,
Coal 10% and Hydroelectricity 8%.
A 68% of the total primary energy consumed was imported (98% of Crude Oil, 73% of
Natural gas and 88% of Coal). Exports were null.
Primary energy balance Year 2005 (Tera-calories)
Gross National
Production
Imports
Var.
Stock + Loss Gross Consume
Energetic Tcal % Tcal % Tcal % Tcal %
Crude Oil 1,752 2 110,974 57 2,360 45 110,365 39
Natural Gas 21,428 22 58,667 30 1,782 34 78,313 27
Coal 3,536 4 26,027 13 795 15 28,768 10
Hydroelectricity 22,924 24 0 0 308 6 22,616 8
Firewood and others 45,988 48 0 0 0 0 45,988 16
TOTAL 95,627 100 195,667 100 5,245 100 286,049 100
Total. % 33.4% 68.4% 1.8 100%
Source: National Commission of Energy (CNE) Chile, “National Balance of Energy 2005”. October
2006. Equivalency: 860Kcal/KWh
Imports of primary energy increased from 48% in 1990 to 68% in 2005.
4854
69 67 66 6973
68
0
10
20
30
40
50
60
70
80
90
100
1990 1995 2000 2001 2002 2003 2004 2005
Year
Pri
mary
en
erg
y im
po
rted
, %
Evolution of percentage of Primary energy imported. 1990-2005
Source: “Statistics Energy Industry Chile: 1990-2004”; “National Balance of Energy
2004”; “National Balance of Energy 2005”. CNE Equivalency: 860Kcal/KWh
Historically, low domestic production of Natural gas constrained its consumption, only
constituting 8% of total energy consumption in 1996. A combination of increasing
energy demand, environmental concerns, and the unreliability of hydropower prompted
the Chilean government to re-consider its energy policy and encourage the use of
natural gas. To that end, Chile began large-scale imports of natural gas for the first time
in 1997; since then, the country’s natural gas consumption has increased by an average
of 21.7% per year, reaching 27% of total energy consumption in 2005.
Production and consume of natural gas, 1994-2004.
Source: Energy Information Administration USA: “International Energy Annual Country
Analysis Briefs, Chile”. Sept. 2006
b) Secondary Energy
Through energy conversion processes performed in transformation centers, the primary
energies are transformed to more convenient forms of energy called secondary energies.
Secondary Energy Balance, Year 2005 (Teracalories)
Energetic Gross Production
Imports Exports Var. Stock + loss
Consume Final
Consume Transf.
Centers
Consume
Total
Oil derivates 108,668 35,065 18,359 3,099 118,335 3,940 122,275
Electricity 45,136 1,851 0 3,904 43,083 0 43,083
Coal (*) 28,768 0 0 0 9,118 19,650 28,768
Coke 6,639 4,275 273 580 2,202 7,859 10,061
Tar (**) 207 0 0 37 170 0 170
Current Gas 1,322 0 0 19 1,303 0 1,303
Blast Furnace Gas 1,411 0 0 210 1,201 0 1,201
Natural Gas (*) 77,579 0 0 0 45,510 32,069 77,579
Methanol 16,394 0 15,637 757 0 0 0
Firewood & others 45,988 0 0 0 40,278 5,710 45,988
Biogas 0 0 0 0 0 0 0
TOTAL 332,113 41,191 34,270 8,606 261,199 69,228 330,427
(*) The Imports –Exports are considered in the Primary Energetic step.
(**) Tar for energetic use (produce in Steel industry)
Source: National Balance of Energy 2005, CNE
The total secondary energy consume in 2005 was 330,427 Tcal. The main ones were Oil
derivates, 37%; Natural gas, 24%; Firewood and others, 14% and Electricity, 13%.
TOTAL OIL
DERIVATIVES
37%
ELECTRICITY
13%COAL
9%
COK
3%
NATURAL GAS
24%
FIREWOOD
14%
Energetic consume as secondary energy, 2005.
Source: National Balance of Energy 2005, CNE
The main economic sectors and consumers of energy are Transport (24%) and Industry
and Mining (24%).
Transport
24%
Ind. and Min.
24%Com.Púb.Res.
18%
Energetic
13%
Cent.deTransf.
21%
Percentage distribution of secondary energy by economic
sector, 2005 Note: Com.Púb.Res= Sector Commercial, Public and Residential.
Source: National Balance of Energy 2005, CNE
1.2 Disruptions in gas supply from Argentine
In recent years, repeated disruptions in the supplies of natural gas from Argentina to
Chile have strained relations between the two countries. In 2004, Argentina underwent
an energy crisis, forcing it to cut natural gas exports to Chile. Since then, exports to
Chile have been fluctuating between 20-50 percent below contracted volumes, with
natural gas flows ceasing completely on some occasions. The import cuts have caused
shutdowns at power plants and methanol facilities, as well as forced consumers to
switch to costlier fuels. Along with the cuts in volumes, Argentina has also increased
natural gas prices: in July 2006, Argentina increased its natural gas export tax to 45%,
from 20 %. Chronic structural difficulties in Argentina’s natural gas sector could lead to
chronic supply problems in the future.
1.3 Electrical generation and non-conventional sources
Chilean Government interest in the adoption of Non-Conventional Renewable Energies
NCRE (self commitment to achieve a NCRE 15% share of the whole demand increase
in 2010) is explained by the high dependence of electric generation on low reliable
availability non-hydric sources (natural gas) and /or higher costs (Diesel Oil).
From the total installed electricity generating capacity of 12.3 TW, the Hydro sources
represent a 39% and Thermal represents a 61%. The contribution of conventional
thermal sources grew rapidly since the start of natural gas imports from Argentina in the
late 1990s.
Hydroelectricity
39.43%Coal
17.91%
Gas natural/Diesel
29.22%
Natural gas
8.11%Fuel oil
3.90%
Eolic
0.02%Biomass
1.40%
Energetic used in electrical generation. 2005
Source: National Balance of Energy 2005, CNE
The country has four separate electric systems:
The Central Interconected System (SIC) (Sistema Interconectado Central), which
serves the central part of the country.
The Norte Grande Interconected System (SING) (Sistema Interconectado del Norte
Grande), which serves the desert mining regions in the north; and
The Aysen and Magallanes Systems (Aysen and Magallanes systems), which serve
small areas of the extreme southern part of the country.
Unlike the SIC, the large majority of the electricity supply of the SING comes from
thermal sources, chiefly imported natural gas from Argentina. In the SIC, conventional
thermal sources constitute about half of the total electricity supply, while in the SING
they constitute almost all of the supply.
Installed Capacity of Electrical Generation, by system
Total Capacity: 12,326 MW. 2006. Source: CNE
All the above explains why many of the proposed gas-fired power projects shall also
have the ability to run on fuel oil or diesel. Also why coal-fired power plants have
begun to receive renewed attention (Chile has two existing coal-fired facilities) and
why, in the longer term, it is expected liquid natural gas (LNG) provide the country with
fresh source for electricity generation.
SING (29.2%)
SIC (70 %)
Magallanes (0.52%)
Aysen (0.27%)
3,596 MW
(99.6% Thermal;
0.04% Hydroelectric)
8,632 MW
(45% Thermal;
55% Hydroelectric)
33.5 MW
(41% Thermal;
53% Hydroelectric;
6% Eolic)
64.7 MW
(100% Thermal)
With regards to the use of Eolic plants, the System of Aysen (Southern) has one Eolic
plant in the center Alto Baguales, of the company EDELAYSEN S.A. that generates
1.98 MW in 2006 (0.02% of the total electrical energy system).
With regards to Biomass: According to official data from CNE, there are 9 generation
plants delivering Biomass electricity in the SIC. The process with forestal waste as fuel
generated 103.9MW and black liquor (lignite, a sub-product of cellulose industry) 73
MW. Comments from Industry sources state that the additional biomass capacity could
amount to 225 MW in 2007.
Center that use biomass as fuel, for electric generation. 2006
Name Center Owner Year in
process
Turbine type Nº
units
TOTAL
MW
Laja E. Verde S.A. 1995 Steam-forestall waste 1 8.7
Constitución E. Verde S.A. 1995 Steam-forestall waste 1 8.7
Cholguán Arauco Generacion S.A. 2003 Steam-forestall waste 1 9.0
Valdivia Arauco Generacion S.A. 2004 Steam-forestall waste 1 61.0
Licantén Arauco Generacion S.A. 2004 Steam-forestall waste 1 5.5
Nueva Aldea I Arauco Generacion S.A. 2005 Steam-forestall waste 1 13.0
Arauco Arauco Generacion S.A. 1996 Steam-black liquor 5 33.0
Celco Arauco Generacion S.A. 1996 Steam-black liquor 2 20.0
Nueva Aldea III CENELCA 2006 Steam-black liquor 1 20.0
TOTAL 176.9
Source: Statistics-Electrical installs capacity-CNE. 2006
Other strong factor influencing the development of NCRE’s is naturally the increase of
imported fuel prices. As for example, between the years 2003 and 2005 imports of
crude oil went from USD2.125 to USD3.779 millions with an average 77.7% price
increase; Diesel imports went from USD 187 to USD 910 millions where price affected
in 88.8% and Thermal Coal imports went from USD 38 to USD 181 millions with an
average 69.8% price increase.
CIF Prices variation of some fuels between 2003-2005 years.
Quantity Value CIF (USD millions) % Variation
on CIF price
2003 2005 2003 2005 2005 to 2003
Crude Oil (millions
barrels)
74.5 74.6 2,125 3,777 77.7
Diesel (thousands m3) 756 1,948 187 910 88.8
Liquid gas (thousands
Ton)
519 629 157 301 58.9
Gas Oil (thousands m3) 672 829 160 346 75.0
Thermal Coal (thousands
Ton)
1,937 2,531 67 181 69.8*
Metallurgycal Coal
(thousands Ton)
710.3 820.8 38 82 84.2
Total 2,734 5,597
Source: “Energetic situation faced by Chile”, by Jorge Rodríguez G. Dean of the Economy end Business
Faculty of Alberto Hurtado University, Santiago November 2006. * Our calculus on the % Variation on
CIF unitary price for Thermal Coal results in a 106.7% of growth.
Projections of the Demand of Electrical Energy
The following table shows the CNE projections of demand for the SIC and SING
systems until the year 2009. The total increase in demand in 2009 year (1,020 MW)
should be composed among other sources by a 15% corresponding to NCRE which
amounts to 150MW. In a recent Wokshop about Science Earth, a value of 320 MW was
estimated for the additional requeriments of NCRE for 2010 year. (Source: “Energetic
source and sustainable development: Ecologic Consequences”. Chilean Academy of
Science: Workshop “Present Situation of Science Earth in Chile: Energy and Fuel to
sustainable development in the country”. Santiago, October 2006)
Estimated rate growth of install capacity of SIC and SING systems.
SIC SING SIC+SING
Year Growth, % MW Growth, % MW Total increment,
MW
2005 (actual values) 8,288 3,596
2006 7.1 8,877 8.4 3,898 890.52
2007 7.7 9,560 5.6 4,116 901.79
2008 8.1 10,335 5.2 4,330 988.42
2009 7.7 11,130 5.2 4,555 1,020.94
Source: CNE (National Comission of Energy).
If the Industry projections, concerning the feasibility of 225 MW Biomass Generation
Capacity in the year 2007, become true then the goal of the Chilean Government could
be achieved easily. This could encourage other industries to increase the use of biomass
in the production of heat and steam.
1.4 Perspectives
The Global Context:
It seems methodologically convenient to review what is being done by the developed
countries to approach the problems of the increase of oil price, energetic dependence
and pollution, ever since those practices will eventually become local practices in Chile
adopted both by the Government and Industrial operators.
-High prices of Oil lead to its substitution by Coal, Natural Gas or NCRE. The
projections made by the USA Ministry of energy make that assumption in their
estimates for the increased share of coal, natural gas and renewable sources including
water (from 56% in 2003 to 62% in 2030) in the matrix of the world energetic balance
and as a counterpart, the relative weight of oil will tend to decrease from 39% in 2003 to
33% in 2030.
-In the the search of strategic independence, the American government has provided
considerable amounts of resource to promote the development of oil and natural gas
saving technologies and those using some other kind of fuels.
The USA initiative funded USD 2.1 billions in 2007 for this ends.
These kinds of initiatives are also being implemented in Europe, Japan and China. The
inversion in NCRE amounts to 25% of the total of investment in the energy sector in
2005 (30,000 USD millions).
The next table, The Renewable Power Capacities in EU, shows Top 5 countries, and
Development Word, 2004. In USA the power capacity based in Biomass was
approximately 8 GW (from the graphic of Fig. 2.11). Compare this value with the 176.9
MW generated by biomass in Chile.
Renewable Power Capacities in EU- Top 5 countries, and Development Word, 2004.
Source: “Energetic source and sustainable development: Ecologic Consequences”
Chilean Academy of Science: Workshop “Present Situation of Science Earth in Chile: Energy and Fuel to
sustainable development in the country”. Santiago, October 2006
b) Support Programs to Renewables Energies use.
The inestability in the supply of Natural Gas form Argentina has lead the Chilean
Government to promote a Sustainable Energy Security Plan and the need for a saving of
energy led it to promote a Country Energetic Efficiency Program.
Sustainable Energy Security Plan
This Plan is mainly based on:
-Boost development of new generation sources, both traditional and non-traditional.
-Create a framework for the energetic interchange among countries of the region.
- Ease clerical procedures environmental impact studies without affecting
environmental requirements
-The assurance of the compatibility of new coal thermal generation plants consistent
with environmental policies
-Instruments leading to a 15% increase share of the electric generation in the year 2010
come from NCRE.
-National plan implementation for the use of efficient energy (Country Program for
Energetic Efficiency). See details in the following paragraph.
Government Policies to support the attainability oft these goals in the NCRE real are:
i) Small Sized Energy Projects based on renewable sources.
Grants for studies pre-investment studies or specialized consultory during the stage of
pre-investment for projects related to NCRE.
Co-Funding up to 50% of the total cost of the study or consultory activity
The amount to be subsidied will be up to 2% of the estimated total value of the project
investment with a maximum of $US 60,000 per project. So far, 3 calls for propposals
have been done.
ii) Innova Chile – Public Interest Innovation – National 2007
Funding channels to support projects aimed to improve conditions of markets and
contexts for the innovation and technological development. The results of these
initiatives must have high impact and involves significant work in research and
development.
Companies and institutions must provide 20% of the value of the project. Innvova
Chile provides 80% of the money with no return. Typically bids are USD 1 million.
Country Energy Efficiency Program
As during the last ten years the Chilean primary energy consume increased at an annual
average rate of 4.5% while GDP of the country grew at a 3.6% per year in average, the
Government started in 2005 the design a energetic efficiency program
(/www.programapaiseficienciaenergetica.cl/). The estimated impact of the Energy
Efficiency Program is an annual 1.5% of consume decrease.
To achieve these goals, besides the finnancial instruments already mentioned above,
CORFO (Corporación de Fomento), the National Institution for Industrial Promotion,
sponsors the Energetic Efficiency Pre-Investment Program which allows companies to
hire a consultant to do all or some of the following tasks:
-Energetic Efficiency Audits.
-Implementation plans for the energetic efficiency measures.
-Formal Formulation of the Investment Project to be presented before a finnancing
source. Corfo funds 70% of the total cost of the consultancy with a maximun of USD
10,000.
1.5 Learnings
a) Chile has limited domestic energy resources and relies on imports (68% of total
primary energy consumption) to meet its rapidly growing energy demand, driven
by its economic development.
b) In terms of primary energy consumption, the share per energetic is: Crude oil,
39%; Natural gas, 27%; Firewood, vegetable coal, wood wastes and black liquor,
16%; Coal, 10%; and Hydroelectricity, 8%.
c) In terms of secondary energy consumption, the share per energic is: Oil
derivates, 37%; Natural gas, 24%; Firewood and others, 14%; Electricity, 13%;
Coal, 9%; and Coke, 3%.
d) Most of Chile’s electricity supplies come from Hydroelectricity, 39.4%; Diesel,
29.2%; Coal, 17.9%; Natural gas, 8.1%; Fuel oil, 3.9%; Biomass, 1.4%; and Eolic,
0.02%.
e) For almost all of its natural gas needs the country depends upon imports and the
repeated disruptions in the supply from Argentina and the increase of its price,
drove local operators to look for substitutes.
f) The Chilean Government is committed to achieve a 15% of the whole increment
of the energetic demand by the year 2010 be supplied by NCRE through the
execution of a plan to develop these resources.
g) Also, for security reasons, environmental sustainability and energetic
efficiency, the Chilean Government has commited itself to achieve an annual
1.5% of energy saving in the medium and long term.
6. CUSTOMER MAPPING
Schedule
-End Users:
6.1 Equipments in use
6.2 Satisfaction levels
6.3 Preference for domestic vs imported
6.4 Specific decision making criteria while selecting a supplier
-Epc Contractors:
6.5 Decision making
6.6 Buying from manufacturers vs distributors
6.7 Views on the technological aspects of the product
6.8 Procedure adopted with respect to procurement for the clients.
-Steam & Heat Services Providers:
6.9 Other important players: the Steam & Heat Services providers
6.10 Fuels and Steam Costs (10 real cases)
6.11 Learnings
______________________________________________________________________
6.1 Equipments in use: Thermal Oil Heaters&Industrial Boilers /brands,
capacities, type of equipment, fuel type, year of installation, etc.
In Chile there are two powerful data sources to understand on a per company basis the
current situation of these equipments: The inventories of pollution emission sources
managed by the sanitary authorities from each Region and the imports and exports
registers availables from the local Customs.
Inventories of emission sources show variables like Company name and location; Boiler
registry number, year of fabrication, operative status, maker, fuel and cubic meter of gas
per hour delivered, and additional complementary analytic columns with Industry of
pertinence of the every company and classification with respect to target Size range
have been inserted. Along this research, the two of more important inventories for this
project were found: Metropolitan Region and the VIII Region. Following tables show
synthetically their profiles:
In Out Total
Out, disabled - - 821
Currently Inactive - - 1,188
Currently Operative 561 2,212 2,773
Total 561 2,212 4,782
Source: Sanitary Authority from the Metropolitan Region
PROFILE OF RM BOILERS DATABASE
Equipment status:
Target size range
In Out Total
Currently Operative 106 28 134
Total 106 28 134
Source: Sanitary Authority from the VIII Region
PROFILE OF GREAT CONCEPCION BOILERS DATABASE
(operative units only)
Equipment status:
Target size range
And imports and exports registers show variables like: Importer (exporter) name and tax
code; Boiler maker, values in USD Fob and USD Cif, freight and insurance costs, net
weight in kilograms, country of origin (destiny), etc; also in this case additional
complementary analytic columns with Industry of pertenence of the every company and
classification with respect to target Size range between others have been inserted
Because the extension of these databases it is not possible to insert it here in complete
appart from the tables this report already presents and it is strongly suggested to consult
the Excel files in Annex for valuable informations. In the case of imports database, it
can be consulted also the Annex in Word corresponding to an actualization of advance
report-chapter four.
6.2 Satisfaction levels: With respect to equipments performance and the service aspects
The performance of actual equipments is not a matter of preoccupation for the Chilean
end users today. In part this is probably related with the huge fuel provision problem
they are daily facing because the shortage in Argentine natural gas.
Also the pre and post sales services are not specialy complex issues for the Chilean end
users. In part this could be associated with the fact that companies directly perform the
boilers maintenance through internal teams (except in case of bigger interventions like
burner changing).
Sugar Bever. Foods Dairy Noodles Candy Meats Fruits Chem. Oils Textile Metall. Wood Rubber Paper
I
a
n
s
a
E
c
u
s
a
N
e
s
t
l
e
S
o
p
r
o
l
e
L
u
c
h
e
t
t
i
D
o
s
e
n
u
n
o
L
o
V
a
l
l
e
d
o
r
A
c
o
n
c
a
g
u
a
F
B
a
s
f
D
y
n
a
l
C
o
h
e
n
M
a
d
e
c
o
P
r
o
d
e
m
a
G
o
o
d
y
e
a
r
P
a
p
e
l
e
s
C
a
r
r
Problems with current equipment /s? 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0% Rest (97%) is satisfyed with current equipment
Problems with current service quality? 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0% Rest (97%) is satisfyed with current services
1 = Yes
0 = No
SATISFACTION OF CHILEAN END USERS END USERS
sample of leading companies
Sample
Foods Non foods
Comments:
%
o
f
c
a
s
e
s
Source: A.Valladares & Asociados, based on set of Interviews performed
6.3 Preference for domestic vs imported brands & specific brand /company
preferences
Local boilers manufacturers are preferred providers for just a 13% of leading end users
in the table from below.
Sugar Bever. Foods Dairy Noodles Candy Meats Fruits Chem. Oils Textile Metall. Wood Rubber Paper
I
a
n
s
a
E
c
u
s
a
N
e
s
t
l
e
S
o
p
r
o
l
e
L
u
c
h
e
t
t
i
D
o
s
e
n
u
n
o
L
o
V
a
l
l
e
d
o
r
A
c
o
n
c
a
g
u
a
F
B
a
s
f
D
y
n
a
l
C
o
h
e
n
M
a
d
e
c
o
P
r
o
d
e
m
a
G
o
o
d
y
e
a
r
P
a
p
e
l
e
s
C
a
r
r
Preference for local
provider?0 0 0 0 0 1 0 1 0 0 0 0 0 0 0 13%
Preference for local providers is low and out-of -
the-record comments dealt with the notorious
differences existing
1 = Yes
0 = No
PREFERENCES OF CHILEAN END USERS S
sample of leading companies
Sample
Foods Non foods
Comments:
%
o
f
c
a
s
e
s
Source: A.Valladares & Asociados, based on set of Interviews performed
Consistently Chilean companies qualify the importance of providers’s country of origin
with just a Somewhat Important and link this relative importance to the fact that some
names of countries are more associated to good manufacturing than others.
Sugar Bever. Foods Dairy Noodles Candy Meats Fruits Chem. Oils Textile Metall. Wood Rubber Paper
I
a
n
s
a
E
c
u
s
a
N
e
s
t
l
e
S
o
p
r
o
l
e
L
u
c
h
e
t
t
i
D
o
s
e
n
u
n
o
L
o
V
a
l
l
e
d
o
r
A
c
o
n
c
a
g
u
a
F
B
a
s
f
D
y
n
a
l
C
o
h
e
n
M
a
d
e
c
o
P
r
o
d
e
m
a
G
o
o
d
y
e
a
r
P
a
p
e
l
e
s
C
a
r
r
V
a
p
o
r
e
s
L
t
d
a
C
a
t
a
m
u
t
u
n
C
a
d
e
I
d
e
p
e
M
i
n
m
e
t
a
l
S
k
m
Supplier’s country of origin 5 6 6 7 3 7 4 5 4 5 6 5 5 6 6 6 5 2 3 5,3 5.3
Somewhat Important. The country of origin has certain
importance principally as an indirect reference for quality,
because countries like USA and Germany for example are
associated with good manufacturing.
Location of Supplier’s
manufacturing plant2 5 6 7 2 6 4 4 4 5 1 2 7 2 1 4 3 4 3 3,9 3.8 Neither important nor unimportant.
Qualifications:
1 Least important 2 Unimportant 3 Somewhat Important 4 Neither Important nor Unimportant 5 Somewhat Important 6 Important 7 Very Important
A
v
e
r
a
g
e
PREFERENCES OF CHILEAN END USERS RS
Qualifications given to factors by a sample of leading companies al
Sample
Foods Non foods Services EPCMs
Comments:
Steam & Heat Epcm A
v
e
r
a
g
e
Source: A.Valladares & Asociados, based on set of Interviews performed
6.4 Specific decision making criteria while selecting the supplier
By far the more important factors Chilean end user consider to build decision regarding
providers of boilers are compliance to pollution and safety norms as well as guarantee
/warranty terms. And, on the contrary, the location of supplier’s manufacturing plant is
the less important issue for them.
Sugar Bever. Foods Dairy Noodles Candy Meats Fruits Chem. Oils Textile Metall. Wood Rubber Paper
I
a
n
s
a
E
c
u
s
a
N
e
s
t
l
e
S
o
p
r
o
l
e
L
u
c
h
e
t
t
i
D
o
s
e
n
u
n
o
L
o
V
a
l
l
e
d
o
r
A
c
o
n
c
a
g
u
a
F
B
a
s
f
D
y
n
a
l
C
o
h
e
n
M
a
d
e
c
o
P
r
o
d
e
m
a
G
o
o
d
y
e
a
r
P
a
p
e
l
e
s
C
a
r
r
Compliance to pollution and
safety norms7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7.0 Very important, specially in the Metropolitan Region.
Guarantee /Warranty terms 7 6 6 6 7 7 7 7 7 7 7 6 6 7 7 6.7 Very important, in special for a new player in Chile.
Use of branded components in
the equipment6 6 7 6 7 6 7 7 5 7 7 6 6 6 7 6.4
Important, as for example valves and control systems are
evaluated as key components.
Quality certifications of Supplier 7 6 7 6 6 7 6 6 7 7 4 7 7 7 4 6.3Important, but all suppliers actually would present similar
quality certifications.
Deviations to technical
specifications6 4 7 6 6 6 6 6 7 6 6 6 6 6 6 6.0 Important.
After-sales network 7 6 6 7 6 7 7 5 5 1 7 7 6 6 7 6.0Important. It can even be outside the country, but spare parts
and components shall be provided very fastly
Standarisation 6 6 4 6 5 5 6 5 5 7 5 6 6 7 5.6 Important.
Supplier’s country of origin 5 6 6 7 3 7 4 5 4 5 6 5 5 6 6 5.3
Somewhat Important. The country of origin has certain
importance principally as an indirect reference for quality,
because countries like USA and Germany for example are
associated with good manufacturing.
Reference installations within the
country4 6 6 7 7 4 5 6 5 7 1 7 6 2 1 4.9 Somewhat important.
Pre-sales service 4 5 6 6 6 7 6 5 6 1 4 7 6 4 4 5.1 Somewhat important.
Reference inst. within the country
& in the same industry4 3 5 7 5 6 4 6 3 7 1 7 7 2 1 4.5 Somewhat important.
Location of Supplier’s
manufacturing plant2 5 6 7 2 6 4 4 4 5 1 2 7 2 1 3.9 Neither important nor unimportant.
Qualifications:
1 Least important 2 Unimportant 3 Somewhat Important 4 Neither Important nor Unimportant 5 Somewhat Imp. 6 Important 7 Very Important
A
v
e
r
a
g
e
IMPORTANCE CHILEAN END USER GIVE TO A SET OF BUYING FACTORS S
Qualifications given to factors by a sample of leading companies al
Sample
Foods Non foods
Comments:
Source: A.Valladares & Asociados, based on set of Interviews performed
6.5 Decision making: Who decides on the type of equipment viz Thermal Oil Heaters
as well as Industrial Boilers to be installed at the site or is it the client?
EPC Contractors as well as all end users reported that in the case of Chile is the end
user who makes the decisions regarding boilers acquisitions. Main reason is most
Chilean EPC Contractors are rather small and avoid become involved in finantial
operations that could even compromise their business stability.
6.6 Buying: From manufacturers or distributors
In Chile the buying is performed directly with the manufacturer as when boilers are
locally manufactured the distributors don’t participate at all and according the table
from below in the period 2002 - 2006 the buying of imported boilers was performed in
an 89% of the total value by end users dealing directly with the manufacturers from
overseas -distributors explaining just a 7% of the total figure.
End User Distributor Packager Manufacturer Steam & Heat
Services
Other & not
ident.
Total %
GERMANY 5.265.040 8.376 15.502 5.752 5.294.670 24%
BRAZIL 4.820.678 374.696 89.247 5.284.621 23%
U.S.A. 3.388.133 794.978 111.345 4.294.455 19%
ITALY 1.574.663 376.567 92.573 12.836 2.056.638 9%
SPAIN 1.849.990 9.934 196.377 2.056.300 9%
ARGENTINA 858.075 102.873 10.000 11.778 982.725 4%
FRANCE 751.348 751.348 3%
DENMARK 535.915 535.915 2%
URUGUAY 402.700 402.700 2%
CANADA 239.773 30.683 270.456 1%
NEW ZEALAND 180.703 180.703 1%
SOUTH KOREA 95.479 63.379 158.859 1%
NORWEG 126.028 126.028 1%
MEXICO 58.000 58.000 0%
BELGIUM 22.277 22.277 0%
TAIWAN 20.000 20.000 0%
PERU 11.000 11.000 0%
NETHERLAND 3.017 3.017 0%
Total 20.053.774 1.667.423 417.995 15.502 10.000 345.019 22.509.713 100%
89% 7% 2% 0% 0% 2% 100%
CHILEAN IMPORTS OF BOILERS - PER COUNTRY OF ORIGIN OF ORIGIN
Fob USD
Country of origin:
Main activity of the importer
Source: A.Valladares & Asociados, based on Customs data
6.7 Views on the technological aspects of the products.
According the expressions from EPC Contractors, End users that leads industrial areas
as for example the Wood, paper & cellulose and the Agroindustry & food processing
industries, tend to use top technology units from world players like Cleaver Brooks and
Loos.
And when they look for solids fired equipments in the neighborhood, go for brasilian
specialist like Biochamm and Engecass. Import data in the table from below confirms
the above.
Year: 2002 2003 2004 2005 2006 Total %
CLEAVER BROOKS 203.345 909.700 537.415 745.240 2.395.700 11%
BIOCHAMM 1.885.547 325.490 2.211.037 10%
ENGECASS 374.696 253.928 1.374.867 2.003.492 9%
IBAIONDO 1.481.795 1.481.795 7%
VAPORITA 995.663 995.663 4%
BREMER 994.170 994.170 4%
LOOS 408.316 30.193 251.223 689.732 3%
BURTON MECHANICAL 633.145 633.145 3%
COMPTE 582.614 582.614 3%
HAARSLEV 505.722 505.722 2%
GEA 481.915 481.915 2%
BROACH 468.310 468.310 2%
SALCOR S.A.C.E.I. 10.000 399.512 409.512 2%
TURBOFLOW 402.700 402.700 2%
Ferrostaal (packager) 3.794.989 3.794.989 17%
T. MAIN PROVIDERS 1.695.139 6.214.779 1.571.945 4.966.889 3.601.743 18.050.495 80%
OTHER 350.589 1.149.255 1.397.076 644.199 918.100 4.459.218 20%
TOTAL 2.045.728 7.364.034 2.969.020 5.611.088 4.519.843 22.509.713 100%
CHILEAN IMPORTS OF BOILERS - PER SIZE RANGE
Fob USD
Source: A.Valladares & Asociados, based on Customs data
On the other side, according comments received from some end users and also from
local Steam & Heat Services providers, there are companies that make firstly all efforts
to locate cheap used boilers able to be refurbished. However, the same comments
establish that there is a growing shortage of these used boilers.
6.8 Procedure adopted with respect to procurement
It is very clear from the table from below that Chilean end users prefer to have a solid
influence over the procurement process and in a 93% of cases specify and buy by
themselves directly.
Sugar Bever. Foods Dairy Noodles Candy Meats Fruits Chem. Oils Textile Metall. Wood Rubber Paper
I
a
n
s
a
E
c
u
s
a
N
e
s
t
l
e
S
o
p
r
o
l
e
L
u
c
h
e
t
t
i
D
o
s
e
n
u
n
o
L
o
V
a
l
l
e
d
o
r
A
c
o
n
c
a
g
u
a
F
B
a
s
f
D
y
n
a
l
C
o
h
e
n
M
a
d
e
c
o
P
r
o
d
e
m
a
G
o
o
d
y
e
a
r
P
a
p
e
l
e
s
C
a
r
r
Company directly specify and buys 1 0 1 1 1 1 1 1 1 1 1 1 1 1 1 93% Most used mode of procurement
EPC Contractor specify & comp. buys 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 7%
EPC Contractor did all, but civil work 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0%
EPC Contractor did all, incl civil work 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0%
EPC Contractor did all, Bot/Boot basis 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0%
1 = Yes
0 = No
BUYING PROCEDURES OF CHILEAN END USERS END USERS
sample of leading companies
Option
that best describes the mode of
procurement of boilers:
Foods Non foods
Comment:
%
o
f
c
a
s
e
s
Source: A.Valladares & Asociados, based on set of Interviews performed
6.9 Other important players: the Steam & Heat Services providers
Along the research, the following Steam & Heat Service companies were revealed as
relevant to this project:
Comercial Catamutun S.A. (www.catamutun.cl) that -appart from the above
mentioned services- imports and distributes coal. Also forms part of the Catamutun
Group that is now looking for ways to diversify from its original coal focus;
Vapores Industriales Ltda. (www.vaporesindustriales.cl) a family owned medium-
sized enterprise than operates togheter with Arrimac Ltda another company focused on
boiler rental from the same family;
Conade S.A., now Dalkia-Chile (www.dalkia.cl) that forms part of the Steam & Heat
Services French specialist Dalkia Group, and
Energía Verde S.A. (www.energiaverde.cl) that forms part of world player in energy
AES Gener Corp.
There is more information about these four companies on their web sites and in the
chapter 8 of this report.
6.10 Fuels & Steam costs (10 real cases)
Most persons interviewed were necessarily from the technical area as for example Chief
Maintenance and in general refused to become involved in the delivery of company cost
data going furter than,as for example, qualitative expressions like “cost of fuels doulble
when changing from natural gas to diesel oil”.
Fortunately, an additional desk research permited to locate the following informations
about the current situation on fuels and steam costs in Chile.
Fuels costs:
By taking as a reference the fuels costs in USD/MMBTU from March 2007, the table
from below shows that when Chilean companies must change from Natural Gas to
Diesel oil, an increase of 70% in the fuel costs occurs. Same comparison performed
with prices from November 2006 shows the total jump in costs was of almost a 500%.
But when Chilean companies are able to change to solid fuels (Wood; Coal), their fuel
cost can diminish in around a 50%. This explains the interest in Chile for solid fuels.
Between the solid fuels, forest wastes are perceived as a fuel actually or potentially
controlled by the hugest companies from the Wood, paper and cellulose industry, while
agricultural wastes are considered as fuels requiring a complex logistic and involving a
risky dependence from small and unstable agricultural wastes producers. Coal, on the
contrary, is perceived as a very available fuel from overseas and this explains the
renewed interest in Chile for this material.
Source: A.Valladares & Asociados, based on set of Interviews performed
UNIT $/UNIT
Electricity Kwh 52,00 24,91 286
Diesel Lt 303,30 14,75 170 12,10 484
Liquified Gas Lt 179,39 13,70 157 4,50 180
Fuel Oil Nº 5 Kg 199,60 9,07 104
Natural Gas m3 176,61 8,70 100 2,50 100
Fuel Oil Nº 6 Kg 162,90 7,51 86
Wood Kg 45,00 4,99 57 2,40 96
Coal Kg 58,30 3,70 43 3,15 126
(1) Source: Dalkia Chile, March 07 2007
(2) Source: Energia Verde, November 14 2006
USD/MMBTU USD/MMBTTU
March 2007 (1) November 2006 (2)
FUEL
COST OF FUELS IN CHILE
6.10 Fuels & Steam costs (10 real cases)
Steam costs (10 real cases):
As the table from below shows, average steam cost for ten Dalkia centers in Chile using
diesel oil was 12,32 USD/m3 in 2005. It is interesting to note these Chilean companies
decided to pay Dalkia a Margin of 32.63% (48.5% mark-up); in other words, an average
price of 18.29USD/m3.
As since then the diesel cost has experienced important changes, the figures in the table
from belo shall be taken as an approximation to current situation.
Source: DALKIA CHILE – Presentation in a Seminar on Energy Efficience at Santiago
Loncoche Mar
Profundo
El Paico Cultivos
Marinos
Agro
Super
Chilem
pack
Frutos del
Maipo
Metso Indarroz Viña
Santa
Rita
Total
OPERATION
Fuel: Diesel oil Diesel oil Diesel oil Diesel oil Diesel oil Diesel oil Diesel oil Diesel oil Diesel oil Diesel oil
Fuel consumption, lt 846.020 424.995 224.700 219.070 171.190 177.270 126.035 92.035 80.296 42.218 2.403.829 240.383
Steam production, m3 36.846 6.866 4.145 3.008 2.907 2.472 1.958 1.371 1.181 601 61.355 6.135
Fuel /steam, lt/m3 23,0 61,9 54,2 72,8 58,9 71,7 64,4 67,1 68,0 70,2 39,2
SALES, USD (1)
Variable 267.341 154.432 149.355 127.874 73.722 57.411 67.304 61.098 30.662 30.352 1.019.552 101.955 91%
Fix 14.171 7.801 7.880 12.804 11.671 5.017 9.827 7.880 12.898 10.779 100.726 10.073 9%
Other 0 0 581 0 226 0 0 0 0 1.038 1.845 184 0%
Total 281.513 162.233 157.815 140.678 85.619 62.428 77.131 68.978 43.560 42.169 1.122.123 112.212 100%
EXPENSES, USD (1)
Fuel, diesel oil 209.404 107.277 66.818 58.892 43.876 26.711 32.184 19.361 21.033 15.867 601.422 60.142 80%
Personnel 11.336 7.897 14.657 12.276 10.170 6.836 9.138 12.648 11.694 11.485 108.136 10.814 14%
Other 5.082 4.472 14.051 1.943 4.796 3.684 3.123 3.249 1.956 4.110 46.466 4.647 6%
Electricity 0 0 0 0 0 0 0 0 0 0 0 0
Maintenance 384 460 8.215 196 1.670 2.520 1.360 1.906 465 1.052 18.228 1.823 2%
Water treatment 3.939 2.650 3.706 1.208 928 76 699 134 207 2.153 15.699 1.570 2%
Others 494 540 1.052 449 2.033 913 652 1.044 494 631 8.302 830 1%
Leasing 0 0 948 0 0 82 241 0 601 173 2.045 205 0%
Communications 100 128 95 89 124 75 133 123 171 71 1.110 111 0%
Assessment 0 0 0 0 0 0 0 0 0 0 0 0 0%
Insurances 0 694 36 0 41 18 38 41 18 31 916 92 0%
Others 166 0 0 0 0 0 0 0 0 0 166 17 0%
Total 225.822 119.647 95.527 73.111 58.841 37.231 44.444 35.258 34.683 31.462 756.024 75.602 100%
MARGIN, USD (1)
Total 55.691 42.586 62.289 67.567 26.778 25.197 32.687 33.719 8.877 10.708 366.099 36.610
Steam price, USD/m3 7,64 23,63 38,07 46,77 29,45 25,25 39,39 50,31 36,88 70,17 18,29
Diesel unit. price, USD/lt 0,25 0,25 0,30 0,27 0,26 0,15 0,26 0,21 0,26 0,38 0,25
Steam cost-fuel, USD/m3 5,68 15,63 16,12 19,58 15,09 10,81 16,44 14,12 17,81 26,40 9,80 80%
Steam cost-total, USD/m3 6,13 17,43 23,05 24,31 20,24 15,06 22,70 25,72 29,37 52,35 12,32 100%
Profit /sales 19,78% 26,25% 39,47% 48,03% 31,28% 40,36% 42,38% 48,88% 20,38% 25,39% 32,63%
(1)Exchange rate, Ch$/USD : 525
COST PROFILE OF DALKIA STEAM CENTERS IN 10 CHILEAN COMPANIES
Data from each company correspond to 2 months of operation in 2005
Average
Source: DALKIA CHILE – Presentation in a Seminar on Energy Efficience at Santiago
Loncoche Mar
Profundo
El Paico Cultivos
Marinos
Agro
Super
Chilem
pack
Frutos del
Maipo
Metso Indarroz Viña
Santa
Rita
Total
OPERATION
Fuel: Diesel oil Diesel oil Diesel oil Diesel oil Diesel oil Diesel oil Diesel oil Diesel oil Diesel oil Diesel oil
Fuel consumption, lt 846.020 424.995 224.700 219.070 171.190 177.270 126.035 92.035 80.296 42.218 2.403.829 240.383
Steam production, m3 36.846 6.866 4.145 3.008 2.907 2.472 1.958 1.371 1.181 601 61.355 6.135
Fuel /steam, lt/m3 23,0 61,9 54,2 72,8 58,9 71,7 64,4 67,1 68,0 70,2 39,2
SALES, USD (1)
Variable 267.341 154.432 149.355 127.874 73.722 57.411 67.304 61.098 30.662 30.352 1.019.552 101.955 91%
Fix 14.171 7.801 7.880 12.804 11.671 5.017 9.827 7.880 12.898 10.779 100.726 10.073 9%
Other 0 0 581 0 226 0 0 0 0 1.038 1.845 184 0%
Total 281.513 162.233 157.815 140.678 85.619 62.428 77.131 68.978 43.560 42.169 1.122.123 112.212 100%
EXPENSES, USD (1)
Fuel, diesel oil 209.404 107.277 66.818 58.892 43.876 26.711 32.184 19.361 21.033 15.867 601.422 60.142 80%
Personnel 11.336 7.897 14.657 12.276 10.170 6.836 9.138 12.648 11.694 11.485 108.136 10.814 14%
Other 5.082 4.472 14.051 1.943 4.796 3.684 3.123 3.249 1.956 4.110 46.466 4.647 6%
Electricity 0 0 0 0 0 0 0 0 0 0 0 0
Maintenance 384 460 8.215 196 1.670 2.520 1.360 1.906 465 1.052 18.228 1.823 2%
Water treatment 3.939 2.650 3.706 1.208 928 76 699 134 207 2.153 15.699 1.570 2%
Others 494 540 1.052 449 2.033 913 652 1.044 494 631 8.302 830 1%
Leasing 0 0 948 0 0 82 241 0 601 173 2.045 205 0%
Communications 100 128 95 89 124 75 133 123 171 71 1.110 111 0%
Assessment 0 0 0 0 0 0 0 0 0 0 0 0 0%
Insurances 0 694 36 0 41 18 38 41 18 31 916 92 0%
Others 166 0 0 0 0 0 0 0 0 0 166 17 0%
Total 225.822 119.647 95.527 73.111 58.841 37.231 44.444 35.258 34.683 31.462 756.024 75.602 100%
MARGIN, USD (1)
Total 55.691 42.586 62.289 67.567 26.778 25.197 32.687 33.719 8.877 10.708 366.099 36.610
Steam price, USD/m3 7,64 23,63 38,07 46,77 29,45 25,25 39,39 50,31 36,88 70,17 18,29
Diesel unit. price, USD/lt 0,25 0,25 0,30 0,27 0,26 0,15 0,26 0,21 0,26 0,38 0,25
Steam cost-fuel, USD/m3 5,68 15,63 16,12 19,58 15,09 10,81 16,44 14,12 17,81 26,40 9,80 80%
Steam cost-total, USD/m3 6,13 17,43 23,05 24,31 20,24 15,06 22,70 25,72 29,37 52,35 12,32 100%
Profit /sales 19,78% 26,25% 39,47% 48,03% 31,28% 40,36% 42,38% 48,88% 20,38% 25,39% 32,63%
(1)Exchange rate, Ch$/USD : 525
COST PROFILE OF DALKIA STEAM CENTERS IN 10 CHILEAN COMPANIES
Data from each company correspond to 2 months of operation in 2005
Average
8. CONCLUSIONES & RECOMMENDATIONS
Schedule
8.1 Business potential in Chile for Client’s industrial boilers
8.2 Recommendations on what to do and how to proceed
8.3 Potential Partners for Client to enter
______________________________________________________________________
8.1 Business potential in chile for Client’s industrial boilers
It was estimated that the Chilean market size in 2006 (base year) was USD 8.2Million
and 52 boilers and that will grow up to USD 13.7Million in 5 years (2011) including
USD 5.15Million in solid fired boilers.
Thermal oil based equipments, that had an almost negligible share in 2006, will
probably remain similar along the period as there are no signals of any inminent change;
Pyrotubular units, that in 2006 had a 13% of market share, shows a trend to grow and
they could represent in 2011 for example a 20% the rest corresponding to acuotubular
(60%) and mix systems (20%) and geographically the Metropolitan Region, that has
been representing around a 50% of total local markets for a lot of years, will probably
still represent approximately the same portion on the market in 5 years more..
Potential buyers will come principally from the driving sectors Wood, paper & cellulose
and Agroindustry & food processing.
Most boilers already have dual diesel-natural gas burners but solid fired boilers in 2011
will represent around a 40% of total market size in USD, so there is a solid potentiality
around this speciality. In this segment the main competition will come from Brasil but
also local manufacturers will be fighting on it.
And between solid fuels, coal will be receiving special attention from most end users all
the time of interest as the first liquefied gas plant will be operative only around the end
of the period while boimass from agriculture will suffer the lack of an industry
developed around the concept but end users that already produce wastes shall be targets
all the time.
8.2 Recommendations on what to do and how to proceed
The following table shows a brief synthesis of the suggested strategy for Chile.
1. Targets:
2. Products:
3. Prices:
MARKETING STRATEGIES CATERING POSSIBLE MARKET FOR INDUSTRIAL BOILERS IN THE TONNAGE RANGE UNDER STUDY
Inside the Metropolitan Region
Follow the suggested pricing strategy and price references provided.
Outside the Metropolitan Region
To give priority to leading companies from the Agroindustry & food
processing and Wood, paper & cellulose segments, located between
regions VI and X principally.
Same coment from the left regarding a tech differential is valid outside the
MR.Otherwise, both solid and oil/ gas fired equipments can be offered
outside the MR but up to the moment an agricultural waste based biomass
industry appears, only interesting targets for the company solid fired boilers
will be end users with processes that generate enough internal waste
as to use it like a fuel.
Follow the suggested pricing strategy and price references provided.
To give priority to leading companies from the Agroindustry & food
processing, Textile, Healthcare and Wood, paper & cellulose segments.
If because a clear tech differential Thermax's solid fired equipments are
prepared to accomplish emission restraints and the company open to
provide respective warranties, push solid fired boilers (coal specially)
as the company first line to position the brand and secure maximum
benefits. Otherwise only oil / gas fired product lines should be offered
inside the MR.
Regarding how to implement actions to enhance the company presence in the market, it
is recommended to develop a partnership with a good linkage with the market to secure
in all the possible to be present in most potential business and specialy at the minutes of
truth from each of them.
-In the next slides two possible partners are recommended.
8.3 Potential partners for Client in Chile
From the comparison between four potential parteners for Client in Chile exposed in the
table from below, we believe:
The first option for Client to perform a partnership in Chile should be XXXXXXXX
because XXXXXXXXXXX is very well know, has a complete contact network in the
market and additionally is able to secure the fuel provision (coal). This partner should
provide the company with the better results in the short and medium term.
The second option for Client should be the company YYYYYYYYYYYY a specialist
in steam and heat services provision by using solid fired boilers, specialy catering the
biomass fired boilers development in the long term.
Company Parent Group
Before 2005 -when it was bought by Dalkia-,
Conade could be an interesting potential
partner for Thermax.
.
Now that the company forms part of a
multinational entity, what we suggest is to
develop a close business relationship with
their local executives in order to be
recommended to end users exploring for a
new boilers provider. It would be ideal if
Thermax had previous experiences with
Dalkia in other markets around the world.
As long as we can see this is the less
interesting potential partner for Thermax in
Chile as it is extremely focused in the
provision of services for biggest wood and
cellulose companies and, because this, the
boilers Energia Verde uses are in addition out
of the desired size range of up to 30 tph.
POTENTIAL PARTNERS CATERING CHILEAN MARKETS
The company is able to guarantee the provision
of coal, the fuel most end users prefer because
its better cost (vs diesel) & availability (vs
nat.gas).
Catamutun shows a clear interest in to introduce
boilers prepared to fire other solid fuels and multi-
fuels.
As the Chilean coal is not competitive the
Catamutun Group is diverting from the coal
mining; in fact also acts in the provision of
imported coal, carbonate and Steam & Heat
Services provision. .
In 2006 the company imported 10 USD Million
in coals and sold same value in Steam & Heat
Services, meaning SHT is not merely a
secondary business. As long as we see this is
the best potential partner in Chile for
Thermax..
Catamutun could face some internal restraints
because it is related with a Group with focus in
coal business.
Catamutun Group
Major coal producer in Chile that
through filial Catamutun
Comercial S.A. also imports and
distributes coal from overseas. In
2006 Catamutun Comercial
imported an 8% of total thermal
coal imported to Chile.
Energías Industriales
It includes companies Vapores
Industriales Ltda. With focus in
Steam & Heat provision and
Arrical Ltda. The focus of Arrical
Ltda is to rent mobile & fixed
boilers for end users to cover
peaks and other needs that don't
justify to buy a unit.
AES Gener Corp. (USA)
Biggest electricity company in the
world that operates in Chile via
AES Gener Chile. AES Gener
Chile is the biggest
termoelectricity generator and the
biggest thermal coal importer
(over 50% of total imports in
2006).
Dalkia (France)
Leading European ESCO
(Energy Services Company) that
operates in Chile through Dalkia
Chile. Dalkia Chile is a company
fromed in 2005 by Dalkia France
and CONADE a local ESCO that
serve the Chilean market for 23
years.
+ Comment
Energía Verde is the strongest local player in
cogeneration & production of steam from forest
wastes that already provides for the biggest
users in Chile: Arauco and CMPC.
Because its interest in boiler price over
technology and less expedite accesss to fuel,
business potential with this player seems
smaller than with Catamutun.
.
However Vapores and Arrical conform a
cleaner boilers business centered Group that
in addition work togheter over the Chilean
market meaning an interestingly dense
contact network should exist. Considering all
this we also recommend Vapores as partner
(after Catamutun).
Vapores and its Group are more precisely
centered on the boilers business than any of the
other potential partner in this list.
Existence of sister company Arrimac working on
the same market enhance image of Vapores
and its business contacts as well.
Company has only 5 plants operating steadly,
while sister company Arrical would have
around 100 clients but most of them
occasional.
Both companies do all efforts to buy cheaper
used boilers according to the Production &
Finance Manager (a very non usual mix of
responsabilities here).
Vapores is the only family owned company in
this list of possible partners, meaning a more
flexible attitude would eventually result.
Conade is actually in charge for 100 boilers
owned by 70 local companies, a 50% inside and
a 50% outside the Metropolitan Region.
Catamutun is well know local player already
providing Steam & Heat from Regions IV to X,
with coal fired (80% of cases) and oil fired
boilers (rest).
COMERCIAL CATAMUTUN S.A.
Tax number: 96653630-6
Web site: www.catamutun.cl
Address: Santa Lucia 280 P.7, Santiago
City: Santiago
Region: Metropolitan
Telephone: +56 02 632 7355
Contact: Mr. Paulo Aravena
Charge: Commercial Manager - Steam Div.
VAPORES INDUSTRIALES LTDA
Tax number: 85145500-0
Web site: www.vaporesindustriales.cl
Address: Juan de la Fuente 734, Lampa
City: Santiago
Region: Metropolitan
Telephone: +56 02 784 2250
Contact: Mr. Luis Calvo
Charge: Production & Finantial Manager
While Conade serve industries Esener -also from
Dalkia Chile- serve Hospitals, Shoppings, Hotels,
etc. Together they sell app USD 40Million/year in
services.
Visibility of Conade is rather high as it
participates in Universitary Programs, Seminars
on Energy Efficiency, etc.
ENERGIA VERDE S.A.
Tax number: 96673040-4
Web site: www.energiaverde.cl
Address: O'Higgins 940, Concepción
City: Concepción
Region: VIII
Telephone: +56 41 24018900
Contact: Mr.Alejandro Pacheco
Charge: Responsible for fuels
CONADE S.A. (now DALKIA CHILE)
Tax number: 96534190-0
Web sitet: www.dalkia.cl
Address: Av. del Valle 945, Huechuraba
City: Santiago
Region: Metropolitan
Telephone: +56 02 580 9900
Contact: Mr. Sergio Burns
Charge: Operations Manager
As part of a big multinational entity, this
company should be the less flexible of this list.
This Company has probably the strongest
economic back up between all the players acting
in this services area.
Company performs all the investments needed
to provide the comprised services, from boilers
to buildings.
-
According the financial statements from AES
Gener Chile, in 2005 Energía Verde had USD
1,0 Million in loses and in 2006 USD 2,6 Million
(also negative).
Company does not invest in equipments of its
own, providing external services only
(Outsorcing).
Catamutun has only 20 boilers installed up to
this moment.
Vapores' focus is to use biomass as fuel and,
when client waste production is limited, must
buy it from diverse small and rather unstable
waste producers.
Client
Client
.