D AMPS D-AMPS Pro/1 D-AMPS Pro ……... new the Professional Communication tool.

D-AMPS Pro/1 D•AMPS

D-AMPS Pro ……...newnew

the Professional Communication tool

the Professional Communication tool


New segment

Pager

D-AMPS Pro

Land Mobile Radio (LMR)

Cellular / PCS


Positioning

Cellular / PCS

- Business Users

- Traditional consumer segment

Land Mobile Radio

- Business & Industrial

- Public Works

Many using Radio, Pager& Cellular today

LMRLMR

CellularCellular

D-AMPS ProD-AMPS ProPager


D-AMPS Pro– Terminal

PTT Button

Emergency Button

Loudspeaker

Microphone

Rugged Enclosure


D-AMPS Pro Overlay

Terminals forD-AMPS Pro

T-1

D-AMPS/AMPS Terminal D-AMPS Pro server

AMPS/D-AMPS Network

Fixed phone

PSTN

Group 1

Group 1

Group 1

Group 1

Group 1


D-AMPS Pro Overlay

Terminals forD-AMPS Pro

T-1

D-AMPS/AMPSD-AMPS/AMPS TerminalTerminal

D-AMPS Pro Server

AMPS/D-AMPS Network PSTN

Group 2

Group 2

Group 2

Group 2

Group 2


Competition

IEX Telestar Network Switching System

CISCO/SUMMA 4

Synamics

D-AMPS Pro:

Nextel

Southern Company

Other operators

Operators:


Operator Advantages

Differentiated services

Competitive pricing

Corporate customer base

Increase monthly revenue

Reduce churn

Limited network impact

Improved Voice Quality


Market break-out

NewWireless

Aggressor

“# 1 in the market”

“# 2 in the market”

IncumbentChallengerIncumbentChallenger

IncumbentLeader

IncumbentLeader

“Equal share of power”

“The only game in town”

ProgressiveMonopolist

BalancedDuopolist

“Change the rules”

“Change the game”

“Agent of change”

“Compete on all fronts”

“Re-engineer to compete”

Incumbent Aggressor

MegaCarrier

EnterprisePioneer

NewWave

Challenger

D-AMPS Pro – Operator Segmentation


End User Advantages

One terminal

Low capital investment costs

D-AMPS/AMPS services

Future D-AMPS enhancements

Improved Voice Quality

Group Call


Further Information

www.rmoa.ericsson.sewww.rmoa.ericsson.se

Products

D-AMPS Pro


Unique Selling Point

Provides additional, competitive, functionality

without any changes to theunderlying infrastructure.

Provides additional, competitive, functionality

without any changes to theunderlying infrastructure.


Nextel Digital Subscribers

Former Nextel Analog Subs

12%

Former Cellular Users

56%New

Wireless Users13%

Former Mobile Radio Users

19%

D AMPS D-AMPS Pro/1 D-AMPS Pro ……... new the Professional Communication tool.

Documents

Transcript of D AMPS D-AMPS Pro/1 D-AMPS Pro ……... new the Professional Communication tool.