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  • 1. LOGO 2013816 NPO

2. Copyright (C) 2013 Yohji Nagahama All Rights Reserved. 2 3. NPO http://www.npomarketing.org/ NPO NGOPLAS yohjin@nifty.com 1992NTT WEBCRM 1997Graduate School of Public and International Affairs NPO Center for Social and Legal ResearchJapan-U.S. Privacy and Personal Data Protection Program Program Coordinator 3Copyright (C) 2013 Yohji Nagahama All Rights Reserved. 4. NPO http://blog.canpan.info/hijichomoku/ Copyright (C) 2013 Yohji Nagahama All Rights Reserved. 4 @hijichomoku @yohji.nagahama 5. NPO http://www.facebook.com/somojuku https://twitter.com/somojuku 5Copyright (C) 2013 Yohji Nagahama All Rights Reserved. 6. Copyright (C) 2013 Yohji Nagahama All Rights Reserved. 2013/03 in7 2013/02 NPO 2013/02 PR NPO 2013/01 2012/12 1 CANPAN 2012/10 5 2012/10 NPO 2012/10 NPO 2012/10 2012/09 2012NPO 2012/09 NPO J-MBA 2012/08 !? CANPAN 2012/08 NPO 2012/06 NPONPO CANPAN 2012/03 NPO 2012/02 2012NPO 2012/02 20127 2012/01 23NGO 3 2012/01 NPO 6 7. 7Copyright (C) 2013 Yohji Nagahama All Rights Reserved. NPO 8. Copyright (C) 2013 Yohji Nagahama All Rights Reserved. / /KPI / PDCA 8 9. C Copyright (C) 2013 Yohji Nagahama All Rights Reserved. 9 Customer Value Cost Convenience Communication // / / / / / / Comfort 10. Copyright (C) 2013 Yohji Nagahama All Rights Reserved. 10 11. Copyright (C) 2013 Yohji Nagahama All Rights Reserved. 11 12. Copyright (C) 2013 Yohji Nagahama All Rights Reserved. 12 13. Copyright (C) 2013 Yohji Nagahama All Rights Reserved. 13 NPO NPO WEBDM AC DM WEB NPO NPO NPO 14. Copyright (C) 2013 Yohji Nagahama All Rights Reserved. 14 15. Copyright (C) 2013 Yohji Nagahama All Rights Reserved. NPO CM 15 16. NPO Paid Media Copyright (C) 2013 Yohji Nagahama All Rights Reserved. Earned Media SNS Owned Media Owned Media Earned Media Paid MediaOwned Media 16 17. Copyright (C) 2013 Yohji Nagahama All Rights Reserved. 17 DM HP 18. Copyright (C) 2013 Yohji Nagahama All Rights Reserved. 18 DM HP 19. Copyright (C) 2013 Yohji Nagahama All Rights Reserved. 19 20. 20Copyright (C) 2013 Yohji Nagahama All Rights Reserved. 21. 21Copyright (C) 2013 Yohji Nagahama All Rights Reserved. When Where Why What Who How Whom 22. 22Copyright (C) 2013 Yohji Nagahama All Rights Reserved. No 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 FAX FAX 16 23. 23Copyright (C) 2013 Yohji Nagahama All Rights Reserved. 24. Copyright (C) 2013 Yohji Nagahama All Rights Reserved. 24 25. Copyright (C) 2013 Yohji Nagahama All Rights Reserved. 25 / 26. Copyright (C) 2013 Yohji Nagahama All Rights Reserved. 26 27. 27Copyright (C) 2013 Yohji Nagahama All Rights Reserved. 28. Copyright (C) 2013 Yohji Nagahama All Rights Reserved. / 28 / 29. Copyright (C) 2013 Yohji Nagahama All Rights Reserved. / /PR / / / // / / / WEBDM / /// /// // 29 30. Copyright (C) 2013 Yohji Nagahama All Rights Reserved. 30 31. 31Copyright (C) 2013 Yohji Nagahama All Rights Reserved. 32. Copyright (C) 2013 Yohji Nagahama All Rights Reserved. 32 33. NPO 33Copyright (C) 2013 Yohji Nagahama All Rights Reserved. PTA 34. Copyright (C) 2013 Yohji Nagahama All Rights Reserved. 34 35. 35Copyright (C) 2013 Yohji Nagahama All Rights Reserved. 36. Copyright (C) 2013 Yohji Nagahama All Rights Reserved. 36 37. Copyright (C) 2013 Yohji Nagahama All Rights Reserved. 37 38. Copyright (C) 2013 Yohji Nagahama All Rights Reserved. 38 // Q&A / / BeforeAfter / 1 / / / / 39. Copyright (C) 2013 Yohji Nagahama All Rights Reserved. 39 3 Arial Helvetica CenturyTimes New Roman 132 40. Copyright (C) 2013 Yohji Nagahama All Rights Reserved. 40 41. 41Copyright (C) 2013 Yohji Nagahama All Rights Reserved. 42. 42Copyright (C) 2013 Yohji Nagahama All Rights Reserved. 43. 43Copyright (C) 2013 Yohji Nagahama All Rights Reserved. 44. 44Copyright (C) 2013 Yohji Nagahama All Rights Reserved. 45. 45Copyright (C) 2013 Yohji Nagahama All Rights Reserved. 46. Copyright (C) 2013 Yohji Nagahama All Rights Reserved. 46 47. 47Copyright (C) 2013 Yohji Nagahama All Rights Reserved. 48. Copyright (C) 2013 Yohji Nagahama All Rights Reserved. 48 PayPal PeaTiX URLE QR 49. Copyright (C) 2013 Yohji Nagahama All Rights Reserved. 49 50. 50Copyright (C) 2013 Yohji Nagahama All Rights Reserved. 51. 51Copyright (C) 2013 Yohji Nagahama All Rights Reserved. 1 6 5 2 3 4 7 52. 52Copyright (C) 2013 Yohji Nagahama All Rights Reserved. 10,000 50 20 18 CV 0.5% 40% 90% 0.2% 0.18% KPI 53. 53Copyright (C) 2013 Yohji Nagahama All Rights Reserved. 54. Copyright (C) 2013 Yohji Nagahama All Rights Reserved. 54 Before After 55. Copyright (C) 2013 Yohji Nagahama All Rights Reserved. 55 Before After 56. Copyright (C) 2013 Yohji Nagahama All Rights Reserved. 56 Before After 57. 57Copyright (C) 2013 Yohji Nagahama All Rights Reserved. 58. 58Copyright (C) 2013 Yohji Nagahama All Rights Reserved. 59. LOGO