Czech Tech Pitch Day - SportCentral (Roman Sterly)
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Transcript of Czech Tech Pitch Day - SportCentral (Roman Sterly)
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Salesforce for sports venues
Roman Sterly
Founder / CEO
www.sportcentral.cz
youtu.be/E-5JL0KEAzU – video presentation
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Our customers - Sports Venues
Struggle to acquire new customers
Struggle to engage their customers
Struggle with marketing
PROBLEM
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Czech Republic
USA
Europe
8.000 venues
250.000 venues
500.000 venues
Venues are underutilized by 20-50%
Our customers - Sports Venues
Struggle to acquire new customers
Struggle to engage their customers
Struggle with marketing
PROBLEM
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SOLUTION
Destination site for sportspeople & teams
Social
Local
Mobile + web
Gamified
High traffic
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Directory listing (free) Season/lesson tickets Contacts
Daily deals, other discounts Memberships Analytics
Events (e.g. localtournament)
Reservations Customer requests
Gift certificates Sales force automation
Newsletters
Tools for sports venues
Integrated into their website & SportCentral website,
mobile app, widgets
SOLUTION
Customer Acqusition Online Sales CRM
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150M U.S. Sportspeople
$150-200 bn / y U.S. Sports venues revenues
$12 bn / y
$3 bn / y
240M / m
U.S. CRM market
U.S. Daily deals market
U.S. Searches for sports venues on Google
U.S. MARKET SIZE
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Business and IT background
Worked for Socialbakers ($8M in 2012)
Previous startup – customers from 20+
countries
Roman Sterly CEOTomas Holub CTO
Lubos Kral UX/UI
IT company owner
Customers in U.S. and CZ
Ministry of Industry & Trade advisor
Freelance designer, 200+ websites + 6 employees
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Now (CZ)
Biggest database6200 sport venues
Great SEO
Brand recognition
Future
Platform
Complexity
Customized
COMPETITIVE ADVANTAGE
Lower costs in CZ
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Raised $50k
70k visitors 6200 venues
ACCOMPLISHMENTS TO DATE
Won Startup Funding EuroTourPrague 2013
Organized nation-wide campaign/contest“Sport of the Year”
Organizer:US Market Access Center
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EXIT
Sale IPO
Google / Google+
Salesforce.com
Nike / Nike+
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WHAT WE NEED
$1,1M for 12–18 months
$460k development$490k sales/marketing$170k overheads, etc.
Advice / Mentorship
October 2013 / 100 customers
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Roman SterlyFounder / CEO
www.sportcentral.cz
youtu.be/E-5JL0KEAzU – video presentation
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COMPETITION
Sports Venues Sportspeople / teams
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FINANCIAL PROJECTIONS
Break-evenin 15 months
CAC $820LTV $14600
$MRR
month
$MRR
600 customers
$80/month subscription
15% commission
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Subscriptions
Commissions
Advertising
Many upselling / cross-selling opportunities
BUSINESS MODEL
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1. Free listings on SportCentral website
2. SEO, social, PR
3. Internal ads, PPC
4. Direct – email, telemarketing
GO-TO-MARKET STRATEGY
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