Cyprus

Mechanics and Objective of this presentationMechanics and Objective of this presentation

As we all know the Emirates Brochure Launch is As we all know the Emirates Brochure Launch is more of “Brand” Recall of each destination and not a more of “Brand” Recall of each destination and not a learning platform due to limited time and so many learning platform due to limited time and so many

destinations in the venuedestinations in the venueSo how we stand in the participants minds or least So how we stand in the participants minds or least ensure that they recollect Cyprus whenever they are ensure that they recollect Cyprus whenever they are

back at work in respective countries.back at work in respective countries.Then I think of only Gifts and Gifts (whether we are Then I think of only Gifts and Gifts (whether we are small or grown up), we all love it and like to retain it small or grown up), we all love it and like to retain it

The theme of the presentation is “Learn as you The theme of the presentation is “Learn as you Answer” with simple mechanics of power point Answer” with simple mechanics of power point

presentation but lots of prizespresentation but lots of prizes

Love Cyprus Love Cyprus Emirates Brochure Emirates Brochure

Launch Launch 2008-20092008-2009


As the group arrives at our stand, welcome them by As the group arrives at our stand, welcome them by offering them lapel pins of Love Cyprusoffering them lapel pins of Love CyprusDivide the group in 3 tables(3/4 Each )Divide the group in 3 tables(3/4 Each )

Give a introduction briefing about the presentation Give a introduction briefing about the presentation from a distance visible to all in order them to from a distance visible to all in order them to

understand. (with Greek music being played on a understand. (with Greek music being played on a softer version as background)softer version as background)Play a short destination videoPlay a short destination video

Follow the presentation as shown belowFollow the presentation as shown belowEvery Table will have 3/4 prizes packed in wrapper Every Table will have 3/4 prizes packed in wrapper

with Love Cyprus Logo, place on each other.with Love Cyprus Logo, place on each other.


Launch Launch 2008-20092008-2009


Combination of Prizes can be placed as follows on each tableCombination of Prizes can be placed as follows on each tableCyprus Sweets prepacked, Cyprus Play Cards, Fridge Cyprus Sweets prepacked, Cyprus Play Cards, Fridge Magnets with Cyprus word and a CD of Cypriot songs Magnets with Cyprus word and a CD of Cypriot songs

wrapped with our logowrapped with our logoThere are 12 questions and all will learn about Cyprus as a There are 12 questions and all will learn about Cyprus as a

destination as they answer the question.destination as they answer the question.Each one gets a chance to answer and as he/she answers Each one gets a chance to answer and as he/she answers

right answer will pick up the gift of choice from the table and right answer will pick up the gift of choice from the table and who don’t will not get the price at that moment , but will be who don’t will not get the price at that moment , but will be

given at the end of the show given at the end of the show And the table which gives max right answers or finishes all And the table which gives max right answers or finishes all the prizes will be named as “Royal Aphrodite Group” and a the prizes will be named as “Royal Aphrodite Group” and a

photo will be taken.photo will be taken.At the end a group photo will be taken for all and a copy of it At the end a group photo will be taken for all and a copy of it

will be send via email to all individually( through business will be send via email to all individually( through business cards collected)cards collected)

Or Optional- From Each group one man and one lady can be Or Optional- From Each group one man and one lady can be ask to volunteered for single photo .On the last day (gala ask to volunteered for single photo .On the last day (gala

dinner) a trophy can be given to most photogenic male and dinner) a trophy can be given to most photogenic male and female as Ms and Mr Cyprus…female as Ms and Mr Cyprus…

After the show a frame /album of all groups with winning After the show a frame /album of all groups with winning groups can be put in one piece and sent to Emirates Holidays groups can be put in one piece and sent to Emirates Holidays

as a token of Thanks from CTO as a token of Thanks from CTO


Launch Launch 2008-20092008-2009

Mechanics and Objective of this Mechanics and Objective of this presentationpresentation

The sole objective is to emboss The sole objective is to emboss “Cyprus” in their minds as a Lovely “Cyprus” in their minds as a Lovely

Destination.Destination.A set of brochures and CD can give A set of brochures and CD can give them as destination info in the beach them as destination info in the beach

bag bag The above process is likely to take The above process is likely to take

9-10 minutes9-10 minutes


Launch Launch 2008-20092008-2009

““We Learn as you AnswerWe Learn as you Answer&&

As we LearnAs we LearnYou You WinWin

Cyprus Memories”Cyprus Memories”


Launch Launch 2008-20092008-2009

Cyprus is a __________Cyprus is a __________Island…Island…


Launch Launch 2008-20092008-2009

When I travel to Cyprus by When I travel to Cyprus by flight I land to _________flight I land to _________

International Airport!International Airport!


Launch Launch 2008-20092008-2009

When I think of When I think of Cyprus Cyprus

Clean_______ comes to my Clean_______ comes to my mind.mind.


Launch Launch 2008-20092008-2009

““_______”_______” is an intriguing mix of the is an intriguing mix of the old and the new, of narrow streets and old and the new, of narrow streets and bustling boulevards, shopping malls and bustling boulevards, shopping malls and

original boutiques. The jewel in the original boutiques. The jewel in the capital’s crown and, a honeycomb of capital’s crown and, a honeycomb of

labyrinthine streets cradling within star labyrinthine streets cradling within star shaped 16th centuary Venetian walls.shaped 16th centuary Venetian walls.


Launch Launch 2008-20092008-2009

““______”______” the third largest on the the third largest on the island, calls me to experience the island, calls me to experience the

cityscape devoid of reflective cityscape devoid of reflective glasses and towering skyscrapers, glasses and towering skyscrapers, but a closer look at ground level but a closer look at ground level

will reveal the mixture of will reveal the mixture of modernity, culture and pure modernity, culture and pure

Cypriot charm.Cypriot charm.


Launch Launch 2008-20092008-2009

““________”________” the resort island is the resort island is a gateway to all seasons catering a gateway to all seasons catering

just as much for sunshine and just as much for sunshine and beaches as it does for culture, beaches as it does for culture,

gastronomy and entertainment.gastronomy and entertainment.


Launch Launch 2008-20092008-2009

When I think of my children When I think of my children and wife to take them to and wife to take them to

SKIING in Cyprus ________ SKIING in Cyprus ________ Mountains, calls me all way !Mountains, calls me all way !


Launch Launch 2008-20092008-2009

I think about Cyprus Food and I think about Cyprus Food and Mezes, I cannot missed the Mezes, I cannot missed the

mouth melting_______mouth melting_______Cheese !Cheese !


Launch Launch 2008-20092008-2009

When I think of shopping and When I think of shopping and eating in Cyprus, I carry eating in Cyprus, I carry

_______ and no more Cypriot _______ and no more Cypriot pounds!pounds!


Launch Launch 2008-20092008-2009

When I have clients requesting for When I have clients requesting for ““A Safe and Family destination”A Safe and Family destination”

““A Romantic and memorable A Romantic and memorable Honeymoon destination”Honeymoon destination”““A short hall destination”A short hall destination”

““A destination for Incentive group A destination for Incentive group to enjoy and relax”to enjoy and relax”

It is so easy to offer It is so easy to offer ““_________”….An _____________”….An ____


Launch Launch 2008-20092008-2009


Launch Launch 2008-20092008-2009

““Whenever I see Whenever I see this unique logo”this unique logo”

I think of I think of “_____”“_____”

If I forget the valuable If I forget the valuable brochures ,gifts and Beach Bag in brochures ,gifts and Beach Bag in the hotel room, I might not regret the hotel room, I might not regret

much much Because I can visit at one click Because I can visit at one click

To discover “Cyprus”To discover “Cyprus”OnOn

www____________.comwww____________.com


Launch Launch 2008-20092008-2009

Its time Its time For a Group For a Group

PhotoPhoto& the most & the most

Photogenic face will receive Photogenic face will receive A A

Surprise gift from Surprise gift from CTOCTO

Very soon……….Very soon……….


Launch Launch 2008-20092008-2009

Cyprus

Travel

Transcript of Cyprus