CYBERCHASE :CYBERCHASE :A Multimedia Math ExperienceA Multimedia Math Experience

• This award-winning math mystery cartoon series on PBS KIDS GO! delights 8-11 year olds with eye-popping action and humor.

• A team of curious kids and a wacky cyber bird use math and brainpower to outwit, outsmart and outlast the bad guys in their quest to save Cyberspace.

Promotion & Advertising Campaign

National Outreach & Teacher Training

ExternalEvaluation

Website

Comprehensive Print Materials

Cyberchase TV Series

CYBERCHASEPROJECT

THE SHOWTHE SHOW

CYBERCHASE is produced by Thirteen/WNET New York and Nelvana Limited.

CYBERCHASE FOR REAL, the live-action segment at the end of each episode, explores

math in real world.

A CARTOON...WITH A MISSION

The show features Jackie, Matt, Inez, and their pal, Digit, who team up to use brain

power to thwart Hacker, the dastardly villain, on his mad quest to take over

Cyberspace.

Good Guys

Bad Guys

Cyberchase For Real stars Bianca & Harry

MISSION

The CYBERCHASE project strives to…

Help 8- to 11-year-olds develop and sustain enthusiasm for math;

Help kids develop skills in reasoning and problem solving;

Demonstrate the usefulness of mathematical thinking;

Help kids see math in the everyday world;

Change kids’ perceptions of math and foster an “I can do this!” attitude.

CYBERCHASE IS A HIT WITH

VIEWERS• Broadcast on 300+ PBS stations & digital

channels in 50 states (95% of TV households)

• Download your favorite episode at– Google Video, Amazon Unbox,

Open Media Network, & iTunes

• A big hit with kids of all ages

• Skews evenly between boys and girls

• Nearly 1/3 of the audience is African-American or Hispanic

• Nearly 5 million viewers tune in every week

• Ranks in the top tier in the PBS Kids line-up

72 half hour 72 half hour episodes on airepisodes on air

by fall 2007by fall 2007

MATHCONTENT

• Series content guided by NCTM math standards, classroom experience and cognitive research

• Each episode focuses on one “big idea” to explore a math concept

• Makes meaningful connections to kids’ worlds and models important problem-solving strategies

• Research shows the series improves kids’ attitudes, problem-solving skills and math knowledge

• Kids respond to the humor, action & suspense of CYBERCHASE

CYBERCHASE CYBERCHASE ONLINEONLINE

ONE OF THE TOP THREE PBS KIDS WEB SITES• Over 1.3 BILLION page views to date!

• Winner of Yahoo’s “One of 5 Coolest Sites” Awards

Site includes: – Over 40 multi-level games– CYBERCHASE: The Quest – Streaming video – Webisodes – E-cards & free stuff– Family activities &

teacher materials

• Cyberchase Club offers opportunities for kids to submit drawings, poems, stories and riddles

CYBERCHASE ONLINE

www.pbskidsgo.org/cyberchase

CYBERCHASE ONLINE GOT A

FACE LIFT!Newly designed Kids and

Parents & Teachers Sections

Upgrades for KIDS include:

• Adding Flash animation elements for a more interactive experience

• Giving kids the ability to rank games and keep track of their favorites

• Featuring more prominently kid-created content (e.g. “Send It” stories & artwork)

CYBERCHASE ONLINE

Upgrades for PARENTS &

TEACHERS include:

• All-New Search Engine• User-Friendly Lessons

& Activities• Tips & Support• Education Philosophy

& Research• News & Events

CYBERCHASE ONLINE

OUTREACHOUTREACH

OUTREACH:OUR MISSION

• Extend learning into homes, classrooms, libraries, museums, and after school programs nationwide.

•Special focus on reaching girls, minorities and underserved kids, particularly those without ready access to technology.

• Support teaching and learning through a network of outreach partner organizations.

•Directly connect with educators at professional conferences through presentations, trainings and exhibits.

•Drive viewers to the TV program and visitors to the Web site.

• Year-long outreach to PBS stations, libraries, museums/science centers and afterschool sites nationwide

• Key Partnerships & Collaborations– PBS Stations – After School and Educational Programs such as:

• American Library Association (ALA)• Association of Science & Technology Centers

(ASTC)• Boys and Girls Clubs• Children’s Aid Society• Children’s Museum of Houston• Girl Scouts• Girls Incorporated• National Engineers Week Foundation (EWEEK)• TODOS-Mathematics for All

OUTREACH: PARTNERS

OUTREACH: PARTNERS

MUSEUMSCyberchase – The Chase Is On!• Created in partnership with the

Children’s Museum of Houston• 1500 sq. ft. bilingual traveling exhibit• Visiting 14 cities over 5 years

Inventive Innovations Museum Kits

• Created in partnership with the Children’s Museum of Houston

• To be featured in 20 children’s museums & science centers nationwide

National Teacher Training Institutes (NTTI)

National Center for Outreach (NCO) Conference

Association of Science &Technology Centers (ASTC) Conference

National Council of Teachers of Mathematics (NCTM) Conference

Girls Inc. Regional Conferences

OUTREACH: AN EDUCATIONAL

PRESENCE

Cyberchase reaches hundreds of thousands of children & families with live stage shows, signage & materials at events around the nation.

Examples:

• White House Easter Egg Roll – the White House’s largest public event.

• PBS KIDS Day on Capitol Hill – Congressional members’ families and staffers.

• National Science Foundation “Taste of Arlington”

• EWEEK Discover Engineering DC Family Day

• Target Children’s Day at South Street Seaport, NYC

• Sally Ride Science Festivals

• Museum events and book festivals

OUTREACH: A COMMUNITY

PRESENCE

RESOURCESRESOURCES

OUTREACH MATERIALS & RESOURCES

At-Home Activity Kit

Activity Guide

Magazine

Teacher’s Guide

•Magazine•English & Spanish eds.

•Teacher’s Guide1st ed. online2nd ed. in print

•Cyberchase At Home•Cyberchase En Casa

- available online•Posters•Workshop Activity Kits•Activity Guides•Museum Activity Kits

Educational & Promotional Materials

Products for Kids

CLASSROOM VIDEOs (PBS Video) Episodes are grouped by NCTM standards.

HOME VIDEOs & DVDs (PBS Video & Paramount)

Interactive CD-ROMs (Brighter Child/The Learning Co.) Castleblanca & Carnival Chaos

Products availableonline at shoppbs.organd at major retailers,

including:Wal-Mart, Best Buy, CompUSA,

Toys R Us and more…

Interactive CD-ROMs

MATERIALS & RESOURCES

Home Videos

Classroom Videos

THEME-BASED THEME-BASED INITIATIVESINITIATIVES

CYBERCHASE: KNOW YOUR

DOUGH

ON AIR•Cyberchase: Know Your Dough 2-hour money marathon, including the first ever 2-part cliffhanger, The Snelfu Snafu

ONLINECyberchase: The Quest immersive web game

EDUCATIONAL OUTREACHThe Snelfu Snafu Workshop Activity Kit, includes “Gollywood Squares” board game

IN THE COMMUNITYMayor Bloomberg proclaims April 15th Know Your Dough Day in NYCStars of Cyberchase ring opening bell at American Stock Exchange

By tackling topics such as saving, spending and budgeting, CYBERCHASE helps kids learn smart money skills they can

use their whole lives.

SUPERCYBERCHASE

SCIENCE

ON AIR• 20 encore “math in science” episodes over 4 weeks (January/February 2006)• 10 NEW Episodes (Summer/Fall 2006)

ONLINE “Idea Starters” Activities for math-related science projects New “Cyberchase: The Quest” science-themed adventure

EDUCATIONAL OUTREACH NEW Cyberchase Math in Science & Engineering Activity Guide

Use math to unlock &

explore science ideas.

What are the links?Mathematicians study numbers, shapes,

patterns, and how they relate to each other.Scientists rely upon math to examine and

understand how our physical and biological world works.

Engineers use both math and science to solve practical problems and create valuable

and useful things in our everyday world.

MATH MATH ∞∞ SCIENCE SCIENCE ∞∞ ENGINEERING ENGINEERING

CYBERCHASE:MATH in SCIENCE &

ENGINEERING

CYBERCHASE MATH IN SCIENCE & ENGINEERING

Fun hands-on activities for classroom & after school use, that have kids explore the links between math, science & engineering – Now available

online!

Hands-on demo of the Mobiüs Strip activity

Distribution of over 2,000 each of CYBERCHASE magazines, take home activities and giveaways

Raffle drawing

Photo op with DIGIT

Screenings of engineering episodes

Making a Math, Science & Engineering Connection

Discover Engineering DC Family Day 2006

Making a Math, Science & Engineering Connection

OPPORTUNITIES MADE POSSIBLE BY EWEEK’s NETWORK

CYBERCHASE: CYBERCHASE: MY BIG IDEA!MY BIG IDEA!

CYBERCHASE:MY BIG IDEA

What’s the BIG IDEA?•To present and model the problem-solving process behind inventing and used by mathematicians, scientists, and engineers;

•To emphasize that inventing is as much a process as it is inspiration. Specifically to model how to:

•Learn from mistakes and develop persistence and self confidence in overcoming difficulties (trial and error);

•Make a design before building an invention so it works as planned (design for function);

•Use a model to test the essential features of an invention to solve problems before building the real thing (3D modeling);

•Refine and optimize an invention to make it the best that it can be (refine & optimize).

Inventive Math: Logic Measurement Experimentation Data Analysis Visual Thinking

CYBERCHASE:MY BIG IDEA

INSPIRATION•Catch the CyberSquad in 4 ALL NEW EPISODES as they overcome dastardly villains and creatively invent what they need to save the day in Cyberspace!

Episode Invention Process Skill A Clean Sweep Trial and Error; Persistence Designing Mr. Perfect Design for Function EcoHaven Ooze 3D Modeling The Fairy Borg Father Refine & Optimize

EcoHaven Ooze

INNOVATION

The bilingual guide includes…

Detailed instructions for 5 hands-on activities;

CD-ROM of activity handouts, graphics to promote your events, and more!

DVD of episodes and episode segments to use with the activities.

INVENTIVE INNOVATIONSACTIVITY GUIDE

Downloadable at Cyberchase Online in the Parents &

Teachers section!

INVENTORS follow the problem-solving process that uses the tools of

math, science, and engineering to design and tests inventions so they work as well as – or better than –

planned!

ACTIVITYHOW AM I

INVENTING?(process

skill)

Slider’s GliderRefining & Optimizing

Rocket-Powered Ski

Lift

Testing with Models

Music to Our Ears

Designing for Function

Invent a Buzzing Buzz

Trap

Trial & Error; Persistence

Build a Better Bunny Copter

Refining & Optimizing

INVENTIVE INNOVATIONSACTIVITY GUIDE

GET INVENTIVE!GET INVENTIVE!

Hands-on demo of the Build a Better Bunny Copter activity

Distribution of over 2,000 each of CYBERCHASE magazines, take home activities and giveaways

Raffle drawing & tattoos

Photo op with DIGIT

Screenings of inventions episodes

ENGINEERS GET INVENTIVE WITH

CYBERCHASE

Discover Engineering DC Family Day 2006

KIDS GET INVENTIVE WITH CYBERCHASE

MUSEUMS GET INVENTIVE WITH CYBERCHASE

Slider’s Glider

Build a Better Bunny CopterRocket Powered

Ski Lift

Music toOur Ears

Invent a BuzzingBuzz Trap

• Help kids 8-11 get inventive using these CYBERCHASE tools: Training (in-person or online) Free Inventive Innovations Activity Guide Free Kids Magazines And other free CYBERCHASE goodies!

• PBS & You!• Reach out to your local PBS station for

partnership & promotional opportunities

• Partner Up!• Reach out for local partnership opportunities w/

• engineering groups• museums/science centers • after school programs• libraries

• Submit a final site report w/ photos describing your success!

OUTREACH SITES GET INVENTIVE WITH

CYBERCHASE!

Join the Chase!For more info:

cyberchase@thirteen.org(877) 290-9912