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CX Integration
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Transcript of CX Integration
Automate Sales, Service, Commerce, Analytics & Marketing Processes through NPI Solution Architecture & Integration Services
See immediate increase in sales, retention and business value !
Sales Cloud, Service (RightNow) Cloud, Marketing (Eloqua) Cloud, Siebel on-Premise Solutions, Siebel Marketing, Siebel Loyalty, Oracle ATG, OBIEE, Endeca, Oracle Service and Support, Siebel Service, Siebel Sales, Oracle Knowledge, Siebel Territory Management, Siebel Quote & Order Capture, Oracle MDM, CRM On-Demand, JD Edwards, OBIA
Build a CX Program of your dreams for your Business
www.nitaipartners.com; Confidential, All rights reserved; Copyright @2014; Nitai Partners Inc.
What is CX?
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Customer experience is the set of perceptions a customer has with a company throughout the buying and owning interactions.
Positive customer experiences enable businesses to attract more, retain more, sell more, sell for more, and do more.
www.nitaipartners.com; Confidential, All rights reserved; Copyright @2014; Nitai Partners Inc.
Current CX Technologies available
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On-Premise
• Siebel Industry Solutions
• ERP Systems
• BusinessAnalytics
• Oracle Knowledge
• Endeca
• Data Quality & MDM
Cloud
•Oracle On-demand CRM•RightnowCRM•EloquaMarketing•Oracle Web Experience•Oracle Knowledge
Website
• Integrating Lead Capturing System on Website
• Integrate Commerce Cart
• Inquira
Mobile
• Integrating CRM
• Service & Support
• Sales
• Uniform Customer Experience
Social
• Youtube
Commerce
• ATG Commerce Solutions
• Endeca
www.nitaipartners.com; Confidential, All rights reserved; Copyright @2014; Nitai Partners Inc.
Pain-Points with Disconnected systems
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• Sales Team has no visibility into Order Fulfillment & Service Data
• Service teams are disconnected from Sales Teams
• Marketing is not in sync with Sales & Service Teams
• Commerce is out of sync with Sales and Service data
• The website is not able to capture leads and generate commerce
• Mobility apps doesn’t integrate with Commerce / Leads / Service / Sales
• Competitive information is not captured in the Sales or Service Systems
• Customers are not able to self-service themselves
• poor data quality
CX Best Practice: “Every stage of the buying cycle involves collaborative decisions by multiple parties within your company and within the prospect’s company and often their partners.”
www.nitaipartners.com; Confidential, All rights reserved; Copyright @2014; Nitai Partners Inc.
How it affects Business?
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• Doesn’t help key business decision makers to have full visibility – (strategic information Gap)
• Bad data governance affects Sales, Marketing, Service, Fulfillment Operations –(Organizations lost billions of dollars due to bad quality of data)
• Silos of information doesn’t help sales teams to realize their full potential – (Sales Growth is
affected)
• Marketing is not effective because of lack of data available for campaigning – (Segmenting
Targeting and Positioning remains imperfect leading to misdirected campaigns)
• Utilization of ecommerce system is low because the system is disconnected from sales and service teams – (Breaks Customer Experience pattern)
• Bad data quality and integrity affects the business morale – (Wastage of precious resources)
• Insufficient information about competition leads to loss of market share (in value and also in mind) – (Makes product positioning difficult. Directly affects performance against the competition.)
www.nitaipartners.com; Confidential, All rights reserved; Copyright @2014; Nitai Partners Inc.
CX Integration Solution from NPI
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Oracle CRM On-
demand Sales
Siebel or Rightnow
Service
ATG Commerce
Endeca
ERP
+
DQ & MDM
Siebel or Eloqua
Marketing
Oracle Business
Analytics / Endeca
Website, Social
Networks & Mobile
Process Integration
• Business Process Sync between disparate systems
Technical Integration
• Integrating CRM, ERP, BI, Commerce, Social, Mobile, Web applications
Social Integration
• Manage Social Interaction
• Integrate your linkedin, Youtube, Twitter, Facebook
• Integrate your website
Mobile Integration
• Enable Mobile Sales, Service, Marketing and Commerce
NPI integrates existing systems from CX perspective using industry-standard best practices and technologies.
www.nitaipartners.com; Confidential, All rights reserved; Copyright @2014; Nitai Partners Inc.
Advantages of an Integrated CX Solution
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Service
•Self-service
•Full Service Mgmt
Marketing
•Effective Targeting
•Campaign Analytics
Sales
•Integrated Sales Process
•Integrated Social, Web, Mobile, Direct, Indirect sales
Commerce
•Integrated Shopping Cart on Mobile, Social & Web
Social
•Single View of Social Interaction
Synergy
• Integrated Sales, Service, Marketing, Commerce, Business Analytics & Social
Effectiveness
• Great Customer Experience
• High Employee Morale
• High Data Quality
Highest ROI
• 100% increase in Sales
• Highest Campaign conversion
• 100% increase in Customer Retention
Integrated Solution helps you increase synergy across the enterprise
www.nitaipartners.com; Confidential, All rights reserved; Copyright @2014; Nitai Partners Inc.
Business Value for your business
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“…Accept that the balance of power between buyer and seller has changed forever. Customers will call more shots and set more agendas…than ever before.”
Business Value realized through CX integration:
• Effective Campaigns based on Organization data• Proactive Service Capability• Increased Sales (usually seen up to 100% increase, convert your 500m to 1b
quickly)• Better Customer Experience (usually results in repeat orders). Ensure
customer delight rather than customer satisfaction• Follow your customers on Social and Mobile networks. • Integrated Social & Mobile Commerce Capability will help you understand
your customers behavioral patterns on Social network and launch campaigns accordingly.
• 100% better implementation of Business Processes across the enterprise• 100% improvement in Data Quality• At least 60% increase of technology capacity utilization
www.nitaipartners.com; Confidential, All rights reserved; Copyright @2014; Nitai Partners Inc.
360 Degree CX Framework
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Innovative Solutions
Future State
360 DegreeView
Gaps
Sales, Service, Marketing,Commerce, Analytics
Description
• Process Documentation (AS IS)
• Process Improvement Documentation (Quick Wins)
• Future State Processes (in next 5 Years)
Identity and Document Gaps between OOTB and Current Business Processes
Bridging Gaps through Process Engineering and Technology
Futuristic Best Practices Integration Vision Document
View all Customer Interactions in a single application view
Improve Customer Experience
360 degree View
Gaps
Innovative Solution
Future State
Sales, Service, Marketing, Commerce,
Analytics
Your data helps you sell more. Increase sales by over 100%
www.nitaipartners.com; Confidential, All rights reserved; Copyright @2014; Nitai Partners Inc.
NPI Rapid Deployment Methodology
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Prepare Environments
Gap Analysis
Custom Deployment
Agile
Scrum
Daily Results
100 % Success
Highly PredictableResults
www.nitaipartners.com; Confidential, All rights reserved; Copyright @2014; Nitai Partners Inc.
Call us for Consultation NOW !!
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Phone
&
Fax
• +1 855 879 2847
• +1 855 874 2601
Web
&
• http://www.nitaipartners.com/contact
• Email: [email protected]