CVBs: Maximizing Your Meeting’s Potential · “CVBs: Maximizing Your Meeting’s Potential”...
Transcript of CVBs: Maximizing Your Meeting’s Potential · “CVBs: Maximizing Your Meeting’s Potential”...
Presented by
CVBs: Maximizing Your Meeting’s Potential
Presented by
Arlene Sheff, CMP
Moderated by
Zachary Chouteau
Presented by
Presented by
offers e-News!
Presented by
Today’s Webinar is worth the following credit toward the CMP
application through CIC: Strategic Event Planning Process, 1 hour.
Download the presentation found on the Meetings Webinar Club
page at www.meetingsfocus.com/webinarclubcvb. Here you can
also click on the link for CMP instructions to obtain CMP credit.
Print this form and include it with your CMP application or
recertification form.
CIC Credit
Presented by
Contracts: Limiting Exposure
Wednesday, November 30, 2011
1:00 p.m. EDT/12:00 p.m. CDT
11:00 a.m. MDT/10:00 a.m. PDT
www.meetingsfocus.com/webinars
Upcoming Webinar
Presented by
Polling question: please enter the number of people watching
this event with you. Please include yourself.
Use the “Ask a Question” button to ask questions at any time
during the presentation.
Visit www.meetingsfocus.com/webinarclubcvb to download a
handout of today’s presentation.
If you experience technical difficulties, please email
Housekeeping
Presented by
Webinar Sponsors
Presented by
Comment about today’s webinar on Twitter!
Our handle is @meetingsfocus
Social Media
Presented by
Arlene Sheff, CMP
Strategic Meeting Consulting
Today’s Speakers
Presenter
Arlene Sheff, CMP
Strategic Meeting Consulting
(949) 510-7181
All Rights Reserved 2011 (c) Arlene Sheff, CMP 10
All Rights Reserved 2011 (c) Arlene Sheff, CMP
Objectives
All Rights Reserved 2011 (c) Arlene Sheff, CMP
Objectives
Unscramble alphabet soup
All Rights Reserved 2011 (c) Arlene Sheff, CMP
Unscramble alphabet soup
Trend-setting services offered by CVBs
Objectives
All Rights Reserved 2011 (c) Arlene Sheff, CMP
Objectives
Unscramble alphabet soup
Trend-setting services offered by CVBs
How CVBs can save you time and money
All Rights Reserved 2011 (c) Arlene Sheff, CMP
Objectives
Unscramble alphabet soup
Trend-setting services offered by CVBs
How CVBs can save you time and money
How CVB partnerships can work to your benefit
All Rights Reserved 2011 (c) Arlene Sheff, CMP 16
CVB – Convention & Visitor Bureau
All Rights Reserved 2011 (c) Arlene Sheff, CMP 17
CVB – Convention & Visitor Bureau
DMO – Destination Marketing Organization
All Rights Reserved 2011 (c) Arlene Sheff, CMP 18
CVB – Convention & Visitor Bureau
DMO – Destination Marketing Organization
DMAI – Destination Marketing Association International
All Rights Reserved 2011 (c) Arlene Sheff, CMP 19
CVB – Convention & Visitor Bureau
DMO – Destination Marketing Organization
DMAI – Destination Marketing Association International
What’s the difference?
All Rights Reserved 2011 (c) Arlene Sheff, CMP 20
CVB – Convention & Visitor Bureau
DMO – Destination Marketing Organization
DMAI – Destination Marketing Association International
What’s the difference?
How do they operate?
All Rights Reserved 2011 (c) Arlene Sheff, CMP 21
All Rights Reserved 2011 (c) Arlene Sheff, CMP 22
All Rights Reserved 2011 (c) Arlene Sheff, CMP 23
Unbiased information
All Rights Reserved 2011 (c) Arlene Sheff, CMP 24
Unbiased information
One-stop shopping
All Rights Reserved 2011 (c) Arlene Sheff, CMP 25
Unbiased information
One-stop shopping RFP distribution ◦ Leads for Best Rates and availability
All Rights Reserved 2011 (c) Arlene Sheff, CMP 26
Unbiased information
One-stop shopping RFP distribution ◦ Leads for Best Rates and availability
Last minute cancellation information
All Rights Reserved 2011 (c) Arlene Sheff, CMP 27
Unbiased information
One-stop shopping RFP distribution ◦ Leads for Best Rates and availability
Last minute cancellation information Busy period information
All Rights Reserved 2011 (c) Arlene Sheff, CMP 28
Unbiased information
One-stop shopping RFP distribution ◦ Leads for Best Rates and availability
Last minute cancellation information Busy period information Separate sales managers for specific markets
All Rights Reserved 2011 (c) Arlene Sheff, CMP 29
All Rights Reserved 2011 (c) Arlene Sheff, CMP 30
CVBs cost $$$ or get kickbacks
All Rights Reserved 2011 (c) Arlene Sheff, CMP 31
CVBs cost $$$ or get kickbacks If you use a national sales office, you don’t
need to use a CVB
All Rights Reserved 2011 (c) Arlene Sheff, CMP 32
CVBs cost $$$ or get kickbacks If you use a national sales office, you don’t
need to use a CVB CVBs only help citywide groups
All Rights Reserved 2011 (c) Arlene Sheff, CMP 33
CVBs cost $$$ or get kickbacks If you use a national sales office, you don’t
need to use a CVB CVBs only help citywide groups Events must include sleeping rooms
All Rights Reserved 2011 (c) Arlene Sheff, CMP 34
CVBs cost $$$ or get kickbacks If you use a national sales office, you don’t
need to use a CVB CVBs only help citywide groups Events must include sleeping rooms Meeting must include use of the Convention
Center
All Rights Reserved 2011 (c) Arlene Sheff, CMP 35
CVBs cost $$$ or get kickbacks If you use a national sales office, you don’t
need to use a CVB CVBs only help citywide groups Events must include sleeping rooms Meeting must include use of the Convention
Center Services only needed by Associations
All Rights Reserved 2011 (c) Arlene Sheff, CMP 36
CVBs cost $$$ or get kickbacks If you use a national sales office, you don’t
need to use a CVB CVBs only help citywide groups Events must include sleeping rooms Meeting must include use of the Convention
Center Services only needed by Associations CVBs work solely on behalf of their partners
All Rights Reserved 2011 (c) Arlene Sheff, CMP 37
Provide adequate information
All Rights Reserved 2011 (c) Arlene Sheff, CMP 38
Provide adequate information Don’t assume what services are offered
All Rights Reserved 2011 (c) Arlene Sheff, CMP 39
Provide adequate information Don’t assume what services are offered Provide detailed RFP (Request for Proposal) ◦ www.conventionindustry.org ◦ APEX (Accepted Practices Exchange)
All Rights Reserved 2011 (c) Arlene Sheff, CMP 40
Provide adequate information Don’t assume what services are offered Provide detailed RFP (Request for Proposal) ◦ www.conventionindustry.org ◦ APEX (Accepted Practices Exchange)
Bring them into process early
All Rights Reserved 2011 (c) Arlene Sheff, CMP 41
Provide adequate information Don’t assume what services are offered Provide detailed RFP (Request for Proposal) ◦ www.conventionindustry.org ◦ APEX (Accepted Practices Exchange)
Bring them into process early Discuss where RFP will be sent & how replies
will be handled
All Rights Reserved 2011 (c) Arlene Sheff, CMP 42
Provide adequate information Don’t assume what services are offered Provide detailed RFP (Request for Proposal) ◦ www.conventionindustry.org ◦ APEX (Accepted Practices Exchange)
Bring them into process early Discuss where RFP will be sent & how replies
will be handled Advise your final decision
All Rights Reserved 2011 (c) Arlene Sheff, CMP 43
All Rights Reserved 2011 (c) Arlene Sheff, CMP 44
1. iLead response system to collect all proposals
All Rights Reserved 2011 (c) Arlene Sheff, CMP 45
1. iLead response system to collect all proposals
2. Dedicated site inspection/FAM trip specialist
All Rights Reserved 2011 (c) Arlene Sheff, CMP 46
1. iLead response system to collect all proposals
2. Dedicated site inspection/FAM trip specialist
3. On-line registration programs, i.e. Passkey - Travelocity
All Rights Reserved 2011 (c) Arlene Sheff, CMP 47
1. iLead response system to collect all proposals
2. Dedicated site inspection/FAM trip specialist
3. On-line registration programs, i.e. Passkey - Travelocity
4. Housing management
All Rights Reserved 2011 (c) Arlene Sheff, CMP 48
1. iLead response system to collect all proposals
2. Dedicated site inspection/FAM trip specialist
3. On-line registration programs, i.e. Passkey - Travelocity
4. Housing management
5. Links to planner education on their web site
All Rights Reserved 2011 (c) Arlene Sheff, CMP 49
All Rights Reserved 2011 (c) Arlene Sheff, CMP 50
6. Assist with donations to food bank
All Rights Reserved 2011 (c) Arlene Sheff, CMP 51
6. Assist with donations to food bank
7. Team building activities – CSR (Corporate Social
Responsibility)
All Rights Reserved 2011 (c) Arlene Sheff, CMP 52
6. Assist with donations to food bank
7. Team building activities – CSR (Corporate Social
Responsibility)
8. Incentive with a minimum room nights
All Rights Reserved 2011 (c) Arlene Sheff, CMP 53
6. Assist with donations to food bank
7. Team building activities – CSR (Corporate Social
Responsibility)
8. Incentive with a minimum room nights
9. Custom built Google map service
All Rights Reserved 2011 (c) Arlene Sheff, CMP 54
6. Assist with donations to food bank
7. Team building activities – CSR (Corporate Social
Responsibility)
8. Incentive with a minimum room nights
9. Custom built Google map service
10. Resume and pre-cons with service providers to your meeting
All Rights Reserved 2011 (c) Arlene Sheff, CMP 55
All Rights Reserved 2011 (c) Arlene Sheff, CMP 56
11. Restaurant lists/kiosks/reservationists
All Rights Reserved 2011 (c) Arlene Sheff, CMP 57
11. Restaurant lists/kiosks/reservationists
12. Airport meet and greet service
All Rights Reserved 2011 (c) Arlene Sheff, CMP 58
11. Restaurant lists/kiosks/reservationists
12. Airport meet and greet service
13. On-site registration staff
All Rights Reserved 2011 (c) Arlene Sheff, CMP 59
11. Restaurant lists/kiosks/reservationists
12. Airport meet and greet service
13. On-site registration staff
14. Liaison to city government
All Rights Reserved 2011 (c) Arlene Sheff, CMP 60
11. Restaurant lists/kiosks/reservationists
12. Airport meet and greet service
13. On-site registration staff
14. Liaison to city governments
15. Assistance with annual meeting rotation
All Rights Reserved 2011 (c) Arlene Sheff, CMP 61
All Rights Reserved 2011 (c) Arlene Sheff, CMP 62
Digital marketing kits
All Rights Reserved 2011 (c) Arlene Sheff, CMP 63
Digital marketing kits
Promotional materials
All Rights Reserved 2011 (c) Arlene Sheff, CMP 64
Digital marketing kits
Promotional materials
Discount cards
All Rights Reserved 2011 (c) Arlene Sheff, CMP 65
Digital marketing kits
Promotional materials
Discount cards
Custom microsites
All Rights Reserved 2011 (c) Arlene Sheff, CMP 66
Digital marketing kits
Promotional materials
Discount cards
Custom microsites
Assistance with social media strategy
All Rights Reserved 2011 (c) Arlene Sheff, CMP 67
Digital marketing kits
Promotional materials
Discount cards
Custom microsites
Assistance with social media strategy
Hosting webinars
All Rights Reserved 2011 (c) Arlene Sheff, CMP 68
Digital marketing kits
Promotional materials
Discount cards
Custom microsites
Assistance with social media strategy
Hosting webinars
Participate in your prior year event
All Rights Reserved 2011 (c) Arlene Sheff, CMP 69
Digital marketing kits
Promotional materials
Discount cards
Custom microsites
Assistance with social media strategy
Hosting webinars
Participate in your prior year event
Connect with noteworthy local speakers
All Rights Reserved 2011 (c) Arlene Sheff, CMP 70
All Rights Reserved 2011 (c) Arlene Sheff, CMP 71
WHAT WILL YOU DO DIFFERENTLY?
◦ 1.
◦ 2.
◦ 3.
Presented by
Questions?
Presented by
Since we can’t get to all of the questions submitted by webinar
participants, we’ve posted 10 that weren’t answered during the
program. Thanks to our presenters for volunteering to field all of
your important queries from “Webinar Land!”
Check your inbox soon for an invitation and link to the TAKE10 Q&A
Web page.
TAKE10
Presented by
Contracts: Limiting Exposure
Wednesday, November 30, 2011
1:00 p.m. EDT/12:00 p.m. CDT
11:00 a.m. MDT/10:00 a.m. PDT
www.meetingsfocus.com/webinars
Upcoming Webinar
Presented by
Join the fastest-growing virtual
community in the meetings industry!
If you have questions, your
colleagues have answers.
Moderated by industry thought-leader
Joan Eisenstodt
www.MeetingsFocusForum.com
Join Meetings Focus Forum
Presented by
Webinar Sponsors
Presented by
Meetings resources right at your fingertips:
Join the Meetings Webinar Club!
• Just visit
www.meetingsfocus.com/
webinarclubcvb
Meetings Webinar Club
Presented by
Thank you for joining us for
“CVBs: Maximizing Your Meeting’s Potential”
Please stay connected as you will be redirected to the
Meetings Focus Webinar Club page were you can obtain a copy of this presentation as well as gain CMP Credit.
Visit www.meetingsfocus.com/webinarclubcvb