CV Uli Reese 2015 · BMW, Reebok, Sony, T-Mobile, Coca Cola, Mercedes, Audi and Dunlop. In 2009, he...
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Uli Reese Audio Brand Strategist Author Uli Reese is considered one of the world's foremost experts on audio brand management, specializing in audio brand equity, strategic audio asset manage- ment, measurement and research. He helps clients grow strong audio brands through comprehensive, research-based qualitative and quantitative manage- ment solutions. Reese is an author and global speaker, holding an MBA from the Berlin School of Creative Leadership. A thought leader in the field of audio branding, he frequently presents at a range of international festivals and conferences such as Cannes Lions (2014/2015/2016), ADC, Dubai Lynx, Eurobest, and the Audio Branding Academy. He is a member of the prestigious Audio Branding Society as well as the ADC. From Cannes Lions to Emmy, he has won about every industry award for his work. Starting his career as a composer and orchestrator in Hollywood, Reese worked on "Star Trek: The Next Generation" and Disney’s "Goof Troop" television series. At age 39, Reese became the Department Chair of Film Music and Sound Design at one of Europe’s premier film schools, Filmakademie Baden-Württemberg. Reese has worked for an extensive client list of premium global brands, including Nike, BMW, Reebok, Sony, T-Mobile, Coca Cola, Mercedes, Audi and Dunlop. In 2009, he co- founded the highly successful audio agency iV2. In 2015, Reese published “101 Great Minds on Music, Brands and Behavior.” An interview project of unprecedented scope, the book features more than 100 of the most successful individuals in the creative industry, including Sir John Hegarty, David Droga, Amir Kassaei, David Lubars and Tham Khai Meng. “Great Minds” also forms the core research for Reese’s MBA thesis “Mute Brand” and investigates the agency perspective on the strategic vs. the tactical use of music in brand communication.
Transcript of CV Uli Reese 2015 · BMW, Reebok, Sony, T-Mobile, Coca Cola, Mercedes, Audi and Dunlop. In 2009, he...
Uli Reese Audio Brand Strategist
Author
Uli Reese is considered one of the world's foremost experts on audio brand management, specializing in audio brand equity, strategic audio asset manage-ment, measurement and research. He helps clients grow strong audio brands through comprehensive, research-based qualitative and quantitative manage-ment solutions.
Reese is an author and global speaker, holding an MBA from the Berlin School of Creative Leadership. A thought leader in the field of audio branding, he frequently presents at a range of international festivals and conferences such as Cannes Lions (2014/2015/2016), ADC, Dubai Lynx, Eurobest, and the Audio Branding Academy. He is a member of the prestigious Audio Branding Society as well as the ADC. From Cannes Lions to Emmy, he has won about every industry award for his work.
Starting his career as a composer and orchestrator in Hollywood, Reese worked on "Star Trek: The Next Generation" and Disney’s "Goof Troop" television series. At age 39, Reese became the Department Chair of Film Music and Sound Design at one of Europe’s premier film schools, Filmakademie Baden-Württemberg.
Reese has worked for an extensive client list of premium global brands, including Nike, BMW, Reebok, Sony, T-Mobile, Coca Cola, Mercedes, Audi and Dunlop. In 2009, he co-founded the highly successful audio agency iV2.
In 2015, Reese published “101 Great Minds on Music, Brands and Behavior.” An interview project of unprecedented scope, the book features more than 100 of the most successful individuals in the creative industry, including Sir John Hegarty, David Droga, Amir Kassaei, David Lubars and Tham Khai Meng. “Great Minds” also forms the core research for Reese’s MBA thesis “Mute Brand” and investigates the agency perspective on the strategic vs. the tactical use of music in brand communication.
Portfolio ________________________________________________
Awards
Transform Awards (2015) - Bronze (Ehrmann Audiobranding) Euro Effie (2014) - Bronze (Opel “Mokka Launch”)
Audio Branding Awards (2013) - Best Practice Case (Ritter Sport) Addy (2013) - National Silver (Opel Mokka “Don’t Blend In”)
Telly (2013) - Gold (Opel Mokka, “Don’t Blend In”) Emmy (2012) - Midsouth Regional (UMC, Global Young People’s Convention)
Eurobest (2011) - Silver (Deutsche Bahn, “The Boss is Coming”) GWA Effie (2011) - Silver (Deutsche Bahn, “The Boss is Coming”)
Telly (2011) - Bronze (Opel, “Astra NG”) Epica (2011) - Bronze (Deutsche Bahn, “The Boss is Coming”)
New York Festival (2011) - Bronze (Deutsche Bahn, “The Boss is Coming”) Telly (2008) - Silver (Trojan, “When Pigs Fly”)
Addy (2007) - National Gold (Audi RS4 “Mosquito Suicide”) Addy - more than 70 local awards
Student Academy Award (1994) - Feature film “Outside” by Matt Danziger / Music by Uli Reese Boards Magazine Idol (2006)
Directors Guild America (1994) - Feature film “Outside” by Matt Danziger / Music by Uli Reese Cannes Lions (1993) - Silver (Dunlop, “Tested for the Unexpected”)
Jury engagements
ADC Germany Awards 2016 Audio Branding Awards 2015
Visual Music Awards 2010/2011
Speaking engagements
Cannes Lions 2014 Cannes Lions 2015
Cannes Lions 2016 (confirmed) Eurobest 2010 Eurobest 2014
Dubai Lynx 2014 Audio Branding Awards 2013, Moscow Higher School of Economics
ADC Latvia, Riga 2015 BIZ Days conference, Bucharest 2014
Publications
Mute Brand Master’s thesis, Berlin School of Creative Leadership, Class 10 (2015).
101 Great Minds on Music, Brands and Behavior. Vol. 1: Agency edition (Brandsongs 2015), published as hardcover and Kindle edition, 440 pages.
(forthcoming:) 101 Great Minds on Music, Brands and Behavior. Vol. 2: Brand edition (Brandsongs 20xx).
Ritter Sport: Der Klang von Schokolade. Eine Fallstudie zum Audiobranding. (co-authored with Steve Keller, 2015)
in: Audio-Branding, by Kai Bronner & Rainer Hirt.
Great Minds on Music. An interview with Hans-Christian Schwingen (Forbes online, September 2015).
Great Minds on Music. An interview with Amir Kassaei (Forbes online, June 2015).
Wie stumme Marken ihre Stimme finden. (Markenartikel 3/2015, p. 53/54).
Great Minds on Music. An interview with Mark Tutssel (Forbes online, August 2014).
Great Minds on Music. An interview with Sir John Hegarty (Forbes online, July 2014).
Ritter Sport: The Sound of Chocolate - An Audio Branding Case Study. (co-authored with Steve Keller, 2013)
in: Audio Branding Yearbook 2013/14 (Audio Branding Academy).
Service Bureau for Royalty Auditing/Clearing/Protection Extensive case study on implementation of “Service Bureau for Royalty clearing”
in collaboration with Partner Level Senior Executives (Accenture) involving international Performance Royalty Organizations in highly regulated markets with monopolistic structures
(2005).
Academia
Executive MBA, Berlin School of Creative Leadership, 2015
Bachelor of Business Administration, Steinbeis University Berlin, 2014
Professor Emeritus, Filmakademie Baden-Württemberg,1994-2004
Film Composition & Conducting - Groves School of Music, Los Angeles, CA, 1990
CAP - Groves School of Music, Los Angeles, CA, 1989
Teaching
Featured guest lecturer at UCLA, teaching scoring and sound design for commercials (2003)
Chair of the Department of Film Music and Sound Design at Filmakademie Baden-Württemberg (1994-2004)
Agency speaker engagements
DDB, Havas, Leo Burnett, AKQA, Scholz & Friends, Landor, Publicis
Featured Publications
Kompositionen für immer und überall. Horizont 21/May 2015, p. 22
Hast Du Töne? Rundy 17/November 2014, p.1-3
Das Timbre von Schokolade. W&V 31/Juli 2014, p. 18-20
Unsigned Artist of the Month: The possibility of Flight. Keyboard Magazine 2007
Auf der Jagd nach Gänsehaut. Keyboards Magazine 10/September 2001
Client list (brands/corporations)
Arla, Audi, AT&T, Axa Colonia, Becks, BMW, Bonduelle, Burger King, Choice Hotels, Clausthaler, Coca-Cola, Commerzbank, Langnese,
Danone, Deutsche Bahn, Dodge, Dunlop, Ehrmann, Ericsson, Ferrero, Ford, GITI, Kaufhof, Jacobs, McDonald’s, Mercedes Benz, Nestea, Nike, Nikon, Nissan, Opel, Osram, Otto, P&G, Pampers, Penny,
Porsche, Purina ONE, Reebok, Ritter Sport, Schöller & Mövenpick, Seat, Siemens, Sony, Sparkasse, Telekom, Toyota, Trojan, TUI,
TV Movie, Union Investment, Vanderbilt Hospital, Vileda, Vodafone, Yonex
Client list (agencies)
Arnold Worldwide (Hawaii), BBDO, CP+B, DDB, FKQ, Heye, Jung von Matt, JWT, KNSK, Kolle Rebbe, Landor, Legas Delaney, Leo Burnett, Lukas, Lindemann, Rosinski, Markenfilm, McCann, Ogilvy, Quadrolux, Saatchi & Saatchi, Scholz & Friends, Seed,
Serviceplan, Springer & Jacoby, Strawberry Frog, Tempomedia, TBWA, Wieden & Kennedy, Y&R, Zeus Jones
Client list (film)
Disney Paramount Pictures
Roland Emmerich (Reel “Universal Soldier”) SNAP! (Audio brand consulting and production)
Warner Bros.
Client list (TV)
ABC, ARD, CBS, MTV, NBC, PBS, PRO7, ZDF
Associations
Art Director’s Club AFM
Audio Branding Society BMI
DJVP GEMA
Grammy GVL TEVC
Languages
German - native language English - native speaker level
French - extended basic knowledge
Other
Uli Reese has been holding a U.S. Green Card since 2008.
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References
Karl Rathgeb Partner, Accenture
[email protected] +49 6173 9467305
Prof. Dr. Shamus Khan Associate Professor of Sociology, Columbia University New York
[email protected] +1 (212) 854-2489
Michael Conrad Founder and President, Berlin School of Creative Leadership
[email protected] Fon: +49 (0)30 884 980 80
