c u r r i c u l u m v i t a e

PERSONAL INFORMATION

Surname Magnanini Name Silvia

Address Loc. Marcena 53/B 52100 Arezzo Telephone _

Fax E-mail silvia.magnanini@polimi.it Skype silvia.magnanini

Portfolio Website https://silviamagnanini.wixsite.com/portfolio

Nationality Italian

Date of birth 09/12/1992 Education and training

Double Degree in Product Service System Design & Management Engineering

• Date (from – to) 09/2015–27/07/2017 • Name and type of organisation providing education and training

Politecnico di Milano, Milano (Italia)

Duration of the program of study 2 years • Principal subjects/occupational

skills covered Two multifaceted capabilities, based on two fields of competences, have been acquired:

- Design as the design of ecosystems consisting of products, services, communication and space (i.e. Product-Service-Systems Design) through user-centered methodology such as Design Thinking approach; - Design skills: design softwares (Adobe Suite, Keynote); prototyping softwares (InVision, Pop); - Management capabilities as regards: envisioning and implementing new business models, project management, innovation of meaning methodologies, strategic, logistics and economic areas;

• Title of qualification awarded Double Degree in Product Service System Design & Management Engineering Final mark obtained 110L/110

Master Degree Product Service System Design

• Date (from – to) 09/2014–07/2016 • Name and type of organisation providing education and training

Politecnico di Milano, Milano (Italia)

Duration of the program of study 1 year • Principal subjects/occupational

skills covered - Finding and setting, reframing design problems;

- Manage complex projects through various techniques following the Design Thinking approach: from user research to implementation through prototyping and user testing; - Innovate in the business and social sectors;

• Title of qualification awarded _ Final mark obtained _

Bachelor Degree in Product Design

• Date (from – to) 09/2011–07/2014 • Name and type of organisation providing education and training

Politecnico di Milano, Milano (Italia)

Duration of the program of study 3 years • Principal subjects/occupational

skills covered - Design capabilities in carrying research in order to design innovative products for different

sectors; - Concept envisioning through renderings and physical mock-ups; - Skills in digital prototyping with design softwares such as Alias, Inventor and Keyshot (rendering); - Skills in physical prototyping (physical modeling);

• Title of qualification awarded Bachelor Degree in Product Design Final mark obtained 109/110

High School Diploma

• Date (from – to) 09/2006–07/2011 • Name and type of organisation providing education and training

Liceo Classico Francesco Petrarca, Arezzo (Italia)

Duration of the program of study 5 years • Principal subjects/occupational

skills covered Humanistic Subjects

• Title of qualification awarded High School Diploma Final mark obtained 100/100

graduation thesis

Title Circlet: Integrating Design practices within the process of a digital creative agency Language English

Supervisor Valentina Auricchio (Co-Supervisor: Francesco Zurlo) Thesis Summary In the last two decades, the world has been facing disruptive changes, with new innovations

occurring faster than ever before and new products marketed with ever-increasing frequency. Globalization and technological evolution lead to this stage where incumbents are threaten by new players creating a hyper-competitive scenario, where digitalization seems to be a sort of necessity. Companies' effort to undertake the path towards digital maturity is named "Digital Transformation”, and it has invested all sectors in recent years. Within this context, traditional management models and old strategies have been overcome by other thinking paradigms, such as user-centered methodologies and design thinking. Design discipline, identified as one of the main drivers of innovation, is quickly moving from product to strategy increasing its importance within the organization structure. Businesses are trying to integrate Design with their capabilities and this is triggering new dynamics. In particular, this thesis focuses the attention on the digital agency Hic (H-Farm group) in which, during the process of integration, software development methodologies, such as Lean and Agile, create singular synergies with the Design Thinking approach. Through a User Centered Approach, the aim of the project is to analyze the company's as-is process and to structure a new framework for the development of digital products. This proposal will allow the company to structure internally Design and the Agile Methodology in order to be able to offer externally Design services in a more effective way.

publications and articles submitted

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Author(s) and title Language _

Publication place _ Date of publication _

certifications

GRE _ GMAT _

Certifications of language knowledge _ Work experience, stages, studies abroad

Research Fellow for “Progettare strumenti innovativi di Design Thinking” • Date (from – to) 16/09/2017–15/09/2018

• Name and address of

firm/university Politecnico di Milano, Dipartimento Ingegneria Gestionale

Via Lambruschini, 4/B, 20156 Milano (MI) • Type of business or sector Innovation Consultancy

• Type of employment Research Fellow • Main activities and responsibilities Working as a Research Fellow in the LEADIN’ Lab group.

- Education: working as a tutor at the “Design Strategy & Economics Of Innovation” course, working as a tutor at the “Leadership and Innovation” course; - Designing Visual Identity and communication tools for the LEADIN’ Lab group; - Designing a set of innovative tools for Design Thinking (Productization); - Advisoring: working in Innovation projects by preparing workshops materials, facilitating workshops, supporting activities; - Working as Senior Researcher in the Observatory Design Thinking for Business team;

Service Designer for Vision Design: Radical Business Transformation Workshop

• Date (from – to) 05/06/2017–08/06/2017 • Name and address of

firm/university Roberto Verganti_Professor of Leadership and Innovation

DIG, 26/A, Via Lambruschini, 4/B, 20156 Milano MI • Type of business or sector Innovation Consultancy

• Type of employment Service Designer • Main activities and

responsibilities Working for global transportation provider Stolt Tankers in the radical innovation workshop that

took place in Rotterdam. Joining the consultancy team composed by Roberto Verganti, Professor of Leadership and Innovation, Deloitte Digital's Service Design experts Linda Covino and Leana Fischer, in order to: - facilitate workshop activities; - prepare workshop materials;

Service Designer for Designing the Best Selling Cerimony Workshop

• Date (from – to) 30/05/2017–31/05/2017 • Name and address of

firm/university Roberto Verganti_Professor of Leadership and Innovation

DIG, 26/A, Via Lambruschini, 4/B, 20156 Milano MI • Type of business or sector Innovation Consultancy

• Type of employment Service Designer • Main activities and Working for pharmacies network Apoteca Natura for innovation workshop "Designing the Best

Selling Cerimony" that took place in Madrid (Spain). Joining the consultancy team composed by

responsibilities Professor Roberto Verganti and Professor Emilio Bellini in order to: - facilitate workshop activities; - prepare workshop materials;

Service and UX/UI Designer

• Date (from – to) 09/2016–06/2017 • Name and address of

firm/university H-Farm S.p.a Italy

Tenuta Ca'Tron, Via Sile 41 31056 Roncade (TV) • Type of business or sector Innovation Consultancy

• Type of employment Service Designer & UX/UI Designer • Main activities and

responsibilities - Working as workshop facilitator during Design Thinking workshops for companies and during

openinnovation events (hackathons); - Working as UX/UI designer for designing e-learning platforms interfaces and other digital tools; - Working as service designer for user research, co-design workshops throughout digital

Product & Service Designer

• Date (from – to) 08/2015–09/2015 • Name and address of

firm/university Kronos Golf_

802, Twin Oaks Valley Rd. Ste. 104, San Marcos, CA 92069, USA • Type of business or sector Start-up ( Golf Putters Manufacturer)

• Type of employment Product & Service Designer • Main activities and

responsibilities Working for the American start-up Kronos Golf in San Diego (California).

- Product design, physical prototyping and branding; - Service and business model design, pitching for new business idea to business angel investor;

Ai sensi del D. Lgs n. 196 del 30 giugno 2003 ‘Codice Privacy’, il sottoscritto autorizza il Politecnico di Milano a pubblicare sul sito WEB di Ateneo il proprio Curriculum Vitae, per i fini istituzionali e in ottemperanza al D. Lgs n. 33 del 14 marzo 2013 ‘Decreto trasparenza’ come modificato dal D. Lgs 97 del 2016.

Personal skills and competences Acquired in the course of life and career but not necessarily evidenced by formal certificates and diplomas. Mother tongue Italian Other language(s)

English • reading Excellent • writing Good

• speaking Excellent Social skills and competences Living and working with other people, in multicultural environments, in positions where communication is important and situations where teamwork is essential (e.g. Culture and sports), etc.

- good communication skills acquired during presentations in university, in national contest L'Oreal Brandstorm 2016 and during work period in Kronos Golf (San Diego, California) for idea pitching to business angel investors; - team work: working in various types of teams from design and consultancy teams to basketball and footbal teams; - good relational skills acquired during volunteering experiences to homeless people and thanks to sport career;

Organisational skills and competences E.g. coordination and management of people, projects and budgets; at work, in voluntary work (e.g. culture and sports) and at home, etc.

- Design capabilities in carrying research in order to design innovative products/ services/ strategies for different sectors; - concept envisioning through renderings and physical mock-ups;- Design skills in physical prototyping (physical modeling);

Technical skills and competences With computers, specific kinds of equipment, machinery, etc.

- Good command of graphic software such as Adobe Illustrator, Adobe Photoshop and Adobe InDesign (Adobe Suite); - Good command of Microsoft Office softwares (Excel, Word, Power Point);- Good command of presentation software Keynote;- Good command of 3d Modeling softwares (Alias, Inventor) and digital rendering software Keyshot;

Artistic skills and competences Music, writing, drawing etc.

[description of these competences and indicate where they were acquired ]

Other skills and competences Competences not mentioned above.

- playing basketball at competitive level (Regional Second Division) for 12 years in female team Free Basket Arezzo (from 1999 to 2011), playing football at amatorial level in female team "Football Style Milano" for 4 years (from 2012 to 2016);- singing in "Scuola Aliotti Arezzo" choir for 13 years (from 1998 to 2011);

Additional information _

annexes