CV Katharina Steffen

PERSONAL DETAILS D.O.B. 21 July 1992 ID Number 9207211184181 Gender Female Address 3 Campbell Road,

Westville, 3629 Durban

Languages English, German & basic Afrikaans

Transport Yes Availability 1 Calendar Month

EDUCATION Thomas More College (2010)

National Senior Certificate (Matric) • Level 1 leadership award • Schofield cup for outdoor pursuits • Academic half colours • Subject prize for written Afrikaans

Vega, School of Brand Leadership B.A. in Copywriting (2011 - 2013)

• Vega Shooting Star awards – best in Copywriting (2011 - 2013) and best in Critical Studies (2012)

• Graduated with distinctions for all my final subjects

Vega, School of Brand Leadership B.A. Hons. Brand Leadership (2014)

• Graduated Cum Laude • PricewaterhouseCoopers Award -

best thesis and thesis activation • Vega Shooting Star award - Best in

Brands & Brand Building

SKILLS Copywriting, Copy Editing,

Conceptualisation, Strategy, Writing, Short Copy, Long Copy

OTHER ACHIEVEMENTS KZN Surfing (2010 - 2015)

M1 - Medical aid level 1 (2010) PADI Open Water Diver (2005)

CONTACT INFORMATION

PERSONAL STATEMENT I’m a creative thinker, wordsmith and brand strategist. I’m hungry for knowledge and driven by the curiosity to learn something new, always looking for ways to communicate brands in a lateral manner. I take immense pride in my work and always complete everything to the best of my ability. WORK EXPERIENCE Gorilla Creative Media (2014 – Present) Copywriter. My roles consist of conceptualising, campaign copywriting, monthly content copywriting and copy editing. Two campaigns of mine that have done well are a 2015 Country Fresh Summer Campaign and the King Cone #BeatTheCraving Twitter campaign (gaining 1.2 million impressions in 30 days). INTERNSHIPS Gorilla Creative Media (November 2014) Copywriting/strategy intern. I was involved in many brainstorms and conceptualisation as well as campaign and content copywriting. The agency went on to hire me. TBWA\ Hunt Lascaris (November 2013) Copywriting/strategy intern. I worked on radio ads, The Durban Country Club, Squillos and Tops with some of my Drinktionary words being published. I was offered a job but declined as I was doing my honours in 2014. FREELANCE Hygizone (December 2013) Freelance Copywriter. I wrote pay-off lines for and analysed and wrote scripts for possible TV ads. Prima Toys “Adopt a baby rhino” campaign (April 2013) Freelance Copywriter. I edited copy and partly edited design for the TV advert. VEGA BRAND CHALLENGES Whizzkids United (2014) We created fundraising activations for Whizzkids United and secured Amazulu FC as a sponsor for them. I was the team leader. I wrote the strategy and copy and presented to client. The Natal Sharks (2013) We created a campaign to re-launch and create hype around Sharkie, adapt party offerings and design a new clothing range. I wrote the strategy & conceptualised the idea. Some of our ideas were implemented. Wildlands Conservation Trust (2012) We created a Comrades campaign for Wildlands Conservation Trust. Client considered some ideas.

0027 83 611 0866 [email protected] Portfolio: http://katharinasteff.wix.com/portfolio

KATHARINA STEFFEN CURRICULUM VITAE

CONTACT INFORMATION

0027 83 611 0866 [email protected] Portfolio: http://katharinasteff.wix.com/portfolio

KATHARINA STEFFEN SUPPORTING

DOCUMENTATION

INDEX QUALIFICATIONS National Senior Certificate B.A. in Copywriting IIE Certificate B.A. B.A. Honours in Brand Leadership IIE Certificate B.A. Honours AWARDS Copywriting Pencil Achievement - best student in 3 years of study Award Vega Shooting Star Award – best in Copywriting LETTER OF RECOMMENDATION

Katharina Steffen 0027 83 611 0866 katharina.steff.gmail.com

CV Katharina Steffen

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