CV - Julie Dickinson
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§ Site Redesign, Project Manager – A fortune 50 diversified chemical company contracted Accenture to redesign two of their largest and highest grossing business unit sites. This redesign required the design, development, and implementation of: information architecture and navigation, content (copy and visual assets), visual design, document/asset cataloging, product data/finder functionality and business focused components all built within a new Sitecore CMS. Learned advanced Sitecore CMS content entry skills. § Digital Strategy and Roadmap, Experience Consultant – A fortune 100 global health insurance service company contracted Accenture to build a 3 year roadmap for digital transformation. Led a global digital experience assessment which evaluated the current state of their web properties and mobile apps across 6 geographies. Provided future state recommendations around URL/domain architecture and global domain consolidation. Also provided key experience design tenets to guide their future efforts, as well as digital marketing demand gen. recommendations across SEO, SEM and social channels. § Digital Strategy, URL/Domain Architecture, Digital Marketing Advisor - A fortune 50 diversified chemical company contracted Accenture to create a unified domain/URL architecture to be implemented across all of their digital properties (6000+ owned domains). Defined enterprise wide domain/URL/ information architecture. Defined implementation plan for URL/domain/site architecture migration including a comprehensive redirect strategy and content migration strategy. § Digital Strategy, Domain Migration, Business Analyst – A fortune 50 broadcasting and cable company contracted Accenture to lead a Domain Consolidation Strategy Project (the ultimate goal was to migrate an existing .net domain into an existing .com domain). Created a comprehensive, shelf-ready roadmap and work plan for the client which was comprised of digital marketing, technology platform, customer service and governance work streams. § Enterprise Wide Search Optimization, Digital Marketing Advisor - Helped create SEO/SEM optimization strategy for a client in the healthcare industry. Implemented strategy across 20 regional websites. Owned the implementation across all sites: keyword research and selection, on-page optimizations, backend implementation and content distribution strategy. Julie Dickinson – Digital Marketing Consultant Functional Experience • Site Redesigns / Content Strategy • User Experience • URL/Domain Strategy • Information Architecture • SEO Strategy & Implementation • Project Management • Cross-Channel Marketing Strategy • Heuristic Evaluations • Sitecore Content Entry • Digital Branding • Competitive Analysis • Business Case Creation Industry Experience • Healthcare • Chemicals & Natural Resources • Broadcasting and Cable • Consumer Products • Healthcare • Academic Publishing System Experience • Microsoft Office Suite • Sitecore CMS • Google AdWords • Google Analytics • Microsoft TFS • Hootsuite • Brightedge Julie Dickinson Accenture Interactive Chicago, IL, USA [email protected] Skills and Industry Focus Relevant Project Experience
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Transcript of CV - Julie Dickinson
§ Site Redesign, Project Manager – A fortune 50 diversified chemical company contracted Accenture to redesign two of their largest and highest grossing business unit sites. This redesign required the design, development, and implementation of: information architecture and navigation, content (copy and visual assets), visual design, document/asset cataloging, product data/finder functionality and business focused components all built within a new Sitecore CMS. Learned advanced Sitecore CMS content entry skills.
§ Digital Strategy and Roadmap, Experience Consultant – A fortune 100 global health insurance service company contracted Accenture to build a 3 year roadmap for digital transformation. Led a global digital experience assessment which evaluated the current state of their web properties and mobile apps across 6 geographies. Provided future state recommendations around URL/domain architecture and global domain consolidation. Also provided key experience design tenets to guide their future efforts, as well as digital marketing demand gen. recommendations across SEO, SEM and social channels.
§ Digital Strategy, URL/Domain Architecture, Digital Marketing Advisor - A fortune 50 diversified chemical company contracted Accenture to create a unified domain/URL architecture to be implemented across all of their digital properties (6000+ owned domains). Defined enterprise wide domain/URL/information architecture. Defined implementation plan for URL/domain/site architecture migration including a comprehensive redirect strategy and content migration strategy.
§ Digital Strategy, Domain Migration, Business Analyst – A fortune 50 broadcasting and cable company contracted Accenture to lead a Domain Consolidation Strategy Project (the ultimate goal was to migrate an existing .net domain into an existing .com domain). Created a comprehensive, shelf-ready roadmap and work plan for the client which was comprised of digital marketing, technology platform, customer service and governance work streams.
§ Enterprise Wide Search Optimization, Digital Marketing Advisor - Helped create SEO/SEM optimization strategy for a client in the healthcare industry. Implemented strategy across 20 regional websites. Owned the implementation across all sites: keyword research and selection, on-page optimizations, backend implementation and content distribution strategy.
Julie Dickinson – Digital Marketing Consultant
Functional Experience • Site Redesigns / Content Strategy • User Experience • URL/Domain Strategy • Information Architecture • SEO Strategy & Implementation • Project Management • Cross-Channel Marketing Strategy • Heuristic Evaluations • Sitecore Content Entry • Digital Branding • Competitive Analysis • Business Case Creation
Industry Experience • Healthcare • Chemicals & Natural
Resources • Broadcasting and Cable • Consumer Products • Healthcare • Academic Publishing
System Experience • Microsoft Office Suite • Sitecore CMS • Google AdWords • Google Analytics • Microsoft TFS • Hootsuite • Brightedge
Julie Dickinson Accenture Interactive
Chicago, IL, USA [email protected]
Skills and Industry Focus
Relevant Project Experience
