Cuutio...Competition on Google –Keyword-specific The keyword-specific competition provides...

CuutioTurns knowledge into performance

21.1.2015 © Cuutio Software Ltd | www.cuutio.com | [email protected]

Cuutio


More than 6000 companies worldwide are using Cuutio to strengthen their competitive edge.

KEYWORD PERFORMANCE

Actual organic search resultsLocal search results (country, region, city)Landing page visitor profilesKeyword suggestions based on human search behaviorGroup and segment keywordsMonitor history and developmentSocial media appearance on GoogleOrganic traffic vs. paid traffic

COMPETITION ANALYSIS

Search engine market share visualizationsCompetitors’ organic rankingsKeyword-specific competitionDiscover unknown competitorsSegment and filter competitorsFind out who advertises on your keywordsInsights for business areas and market areasDig in to competitors’ position development

FOCUS ON THE ESSENTIALS

The most important keywordsKeyword performanceDo you deliver interesting contentThe most important landing pagesMonitor progress on a weekly basisSet alerts for significant changes in visibilityCustom reportingAlways know where to focus resources next

© Cuutio Software Ltd | www.cuutio.com | [email protected] | @cuutio

Cuutio in a nutshell

“The competitive insights provided by Cuutio have become an important part of our management team’s decision making. Recommended!”

Artur Surov – Digital Marketing Manager @ Technopolis Plc

“I recommend Cuutio to everyone who wants to improve their positions on Google”

Katarina Ylikorkala – Business Director @ Loiste

“With Cuutio we understand better how our content development performs and can easily focus on important actions”

Minna Rinne – Digital Marketing Specialist @ Moccamaster

Keyword positionsExample data


Competition on Google – Market SharesThe visualization gives you a good image about the competitive situation within selected business area(s). Market shares can be inspected globally or by market areas, countries and cities.


Ranking Keywords

With how many keywords the company is found on top 100 results

Keywords in top 10

With how many keywords the company is found on top XX results. Default is top 10.

Winning keywords

With how many keywords the company is found ahead of all other competitors within top XX results. Default result range is top 100.

Competition on Google – Keyword-specificThe keyword-specific competition provides detailed insights about the competitive situation. Choose your market area, business areas and competitor groups related to them.


Keyword

The keyword or phrase you want to be found on search engines.

Search Engine and Location

Selected search engine and city.

Your position

Your position on selected search engine. Colored result indicates you are aheadof the competition.

Competitors’ positions

If a competitor is ahead of you, theirposition is colored with red. Icons nextto the position indicate active adwordsads for the keyword.

Competitor’s positionLandingpage

TitleDescription

Own positionLandingpage

TitleDescription

Cuutio Software Ltd - www.cuutio.com - @cuutio

Neutral resultsincluding possible

unindetified competitors

Keyword details: top 100 results for a single keyword.

Keyword SuggestionsCuutio suggests new keywords for monitoring, content development and advertisement purposes. Suggestions are based on actual human search behavior, so they tell you what your customers are currently searching for. Example: law firm researching for keywords about marketing law.


Development of Organic Positions on Search ResultsAn example of the organic visibility development of a keyword group. Groups may include several individual keywords or keyword phrases.


Position

Your average position on selectedGoogle (if a keyword group is selected) or exact position (if a single keyword is selected)

Trend

Position development within selectedtime range.

Weeks

Selected time range.

Cuutio


Searches

•What your customersare searching for?

•With which keywordsare you found?

•Keyword groups basedon business areas, product categories etc.

Positions

•Exact positions on search engines

•When customers findyou?

•When they don’t findyou?

•How your visibilitydevelops over time?

Content

•To what content doyour visitors come to on your website?

•Is the content valid for the target groupreading it?

•Was the contentinteresting to thevisitor?

Adwords

•With which keywordsyour active ads appear?

•Organic trafficperformance comparedto paid traffic

•With which keywords you should advertise and with which keywords you shouldn’t?

Competition

•Your competitors

•Competitive strengthsbetween you and competitors

•Changes in competitionover time

•New competitors basedon keyword groups and market areas.

Automated data gathering can be utilized for examplein website development, Adwords targeting and budgeting.

The biggest benefits in systematic and automated data gathering are:

- Better time management- Effective budgeting- Fact-based directing of in-house and outsourced

resources.- Identifying and reacting to relevant changes in

online visibility- Identifying changes in competition to prevent

business from flowing elsewhere.

Thank you


Your Cuutio contact:

Jarno Wuorisalo, CEO

[email protected]+358 45 111 2019

Linkedin: linkedin.com/in/jarnowuorisaloTwitter: twitter.com/jarnowu

cuutio.com

[email protected]

Twitter: twitter.com/cuutioLinkedin: linkedin.com/company/cuutio-software-ltd-Facebook: facebook.com/cuutioGoogle+: plus.google.com/+Cuutio

Heard from Cuutio users

“I recommend Cuutio to everyone who wants to improve their positions on Google”

Katarina YlikorkalaBusiness Director @ Loiste

“We recommend Cuutio for all our customers who want to optimize their website ranking and keep a watch on the competition.”

Charles OdinotCEO @ Snoobi B.V.

“With Cuutio we can serve our customers better and research for new business opportunities”

Tarja Lähdemäki Client Director @ Valve

“The competitive insights provided by Cuutio have become an important part of our management team’s decision making. Recommended!”

Artur SurovDigital Marketing Manager @ Technopolis Plc

“With Cuutio we understand better how our content development performs and can easily focus on important actions”

Minna RinneDigital Marketing Specialist @ Moccamaster

mailto:[email protected]

http://linkedin.com/in/jarnowuorisalo

http://twitter.com/jarnowu

http://www.cuutio.com/

mailto:[email protected]

http://www.twitter.com/cuutio

http://www.linkedin.com/company/cuutio-software-ltd-

http://www.facebook.com/cuutio

https://plus.google.com/+Cuutio/posts

Cuutio...Competition on Google –Keyword-specific The keyword-specific competition provides...

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