Customers, Workforce, Partners Raving Fans! DeCA's VISION will focus on people - all working...

Customers, Workforce, Partners Raving Fans!

DeCA's VISION will focus on people - all working together to create "Raving Fans."

MAJ Karen Fauber - DeCA Dietitian

Customers, Workforce, Partners Raving Fans!DeCA's VISION will focus on people - all working together to create "Raving Fans."

Corporate Communications

NAME TITLE

OFFICE OF CORPORATE COMMUNICATIONS

Jay Hudson (*) Director, Corporate Communications

*Gerri Young Field Public Affairs Specialist Europe

*Nancy O'Nell Field Public Affairs Specialist West

*Rick Brink Field Public Affairs Specialist East

*Pete Skirbunt Historian/Public Affairs


Field Public AffairsField Public Affairs

Direct store assistance Local media queries Targeted worldwide media queries

Europe, Far East unique audiences Targeted trade media queries Grand openings and ceremonies Liaison between stores & marketing/communications

Supports region leadership

Rick Brink – DeCA East

Nancy O’Nell – DeCA WestGerri Young – DeCA Europe

Front Line Field Support


COMMUNICATIONS DIVISION

*Ron Kelly (*) Chief, Communications Division

*Kevin Robinson Public Affairs Specialist (Media Relations)

*Cherie Huntington Public Affairs Specialist (VISION)

*Lynda Valentine Public Affairs Specialist

VISION Magazine, DeCA Update, Internal News Releases, External News Releases, Leadership Challenge, Holiday Messages, Director’s Video Series, Video Productions, Executive Interviews, Media Relations, DeCA Annual Report, DeCA Briefing Updates, Commanders Quarterly.............................

Employee, Executive, and Stakeholder Communication

CommunicationsCommunications



Why is it important!Why is it important!

“Communication is vital to our agency’s success.”

~ Pat Nixon ~

“As managers and supervisors, we are a key part of the communication process.”

~ Pat Nixon ~




“There can be no such thing as too much communication.”

~ Pat Nixon ~

“The need for effective communication is always there, so make it a regular part of your management routine.”

~ Pat Nixon ~




“Communication is a function of leadership”

~ Pat Nixon ~


Employee Communications


VISION Magazine VISION Magazine




DeCA Update DeCA Update


External CommunicationsExternal Communications

Media relations Release news Trade media Military Times, Stars and Stripes, etc. Installation media Media Interviews


News Releases

Over 600 contacts

All via e-mail

Customers

Stores/HQ/Regions

Stakeholders

Major media

Trickle down

Localize for effectiveness!




Stakeholder relations Annual Report


MARKETING DIVISION

*Sallie Cauthers (*) Chief, Marketing Division

Carrie Williams Marketing and Mass Communications Specialist

Anne Fenessy Visual Information Specialist (Marketing)

Rene' Vitikacs Customer Relations Specialist (YAL)

Outreach

MAJ Karen Fauber Nutritional Education Outreach Manager

Kay Blakely Home Economist / Outreach

Dawn Pittman-Macon Public Affairs Outreach Assistant

Manage all marketing programs, administers patron council, managesmarketing content on the Web, CAT team marketing, develops consumer communications strategies and programs and conducts consumer outreach activities, acts as liaison with industry on marketing programs, manages joint advertising program with Exchanges, Cooking with ACES, Barracks Bistro, Kay’s Kitchen, Ask a Dietitian, Consumer News Releases, YAL program....

MarketingMarketing


Marketing/Outreach Partnerships - DoD, federal, industry Marketing tools/giveaways Outreach events/conferences Sales support – concepts/campaigns/graphics Direct store support – ads/briefs/special needs Marketing/Outreach E-zine

Marketing on the Web Commissary Connection Contests/special features

YALs - Customer comments

Marketing DivisionMarketing Division


Tools to Assist YouTools to Assist You


Store AssistanceStore AssistanceProviding tools

Displays to 60 CONUS stores

Matching templates- store library

Outreach increases sales! Enclosed are pictures from our Delayed Enlistment Family Day outreach event here at NAS Jacksonville. The great thing about this event was that I got to use our NEW BOARD for the first time. What a great tool!!! I have attended several events like this in the past where the hospital, exchange and MWR had all these professional displays and boards. This time we stepped up to the plate.

KUDOS to you and your folks for making this available to us in the field. This is truly an asset to our OUTREACH efforts. THANKS!!!

Dennis ClaxtonNAS Jacksonville


Approximately 30,000 subscribers Hot news - case lot sales

Hot links

New header reflects new DeCA!

Marketing Communications

Marketing Communications

Industry PartnershipsIndustry Partnerships

Consumer Awareness Team Support for CAM

Outreach tools

Coupon books

National service awards

Airman of the year, etc.

Commissary gift certificates

Ads in targeted publications

Major association magazines



WEB DIVISION

*Janice Pavlock (*) Chief, Web Division

*Rebecca Norton Web Designer

*Yaron Benjamin Web Programmer

*Ruth Wallek Web Programmer

Commissaries.com redesign, 508 compliance, OPSEC compliance, W3C compliance, web graphic design, content update, store and region pages, customer support for web applications, YAL program, Lyris newsletter software, design layer for virtual commissary, DeCA.mil redesign incorporating features of a corporate intranet............................................................................


Web CommunicationsWeb Communications

Commissaries.com


Intranet – DeCA.mil


Goals Preserve and deliver a premier quality-of-life

benefit by promoting the commissary as the

nutritional leader for the armed services

community

Increase the value of the commissary benefit

without increasing costs


It’s Your Choice – Make it Healthy

Customer InitiativesCustomer Initiatives

Outreach coordinator replaced with registered dietitianOutreach coordinator replaced with registered dietitian


It’s Your Choice – Make it Healthy Coordinate and conduct targeted promotions and

outreach to the armed services community

Incorporate health and wellness education in outreach events

Develop and implement web-based nutrition education programs Ask a Dietitian Kay’s Kitchen Health Notes Healthy Recipes

Collaborate with Sales to promote health and wellness

Participate on DoD Nutrition and Supplement committees

Customer InitiativesCustomer Initiatives

It’s Your Choice – Make it Healthy

Employee InitiativesEmployee Initiatives


Goal

Foster a corporate culture that creates a satisfying

workforce environment and provides opportunities

for personal and professional growth

Coordinate and integrate health and wellness component into store director’s course.

Pursuit of a healthy, balanced lifestyle. It is more than the absence of disease; rather it is an optimal state of health.


WellnessWellness

Living in a healthy environment, eating nutritious food, regularly engaging in physical exercise, balance in career; family, relationships, and developing spirituality.

Your wellness is important to your success as you climb the career ladder.


WellnessWellness

Assess your wellness:http://www.nationalwellness.org/testwell/index.htm

http://www.nationalwellness.org/testwell/index.htm

Self Care

Self care includes maintaining regular health checkups and screening tests with your physician for chronic diseases.

Consider your body mass index (BMI), waist circumference and risk factors for chronic diseases.


WellnessWellness

Body Mass Index (BMI)

BMI is a reliable indicator of total body fat, which is related to the risk of disease and death.

The score is valid for both men and women, but it does have some limits.

You may calculate your BMI at http://www.nhlbisupport.com/bmi


WellnessWellness

http://www.nhlbisupport.com/bmi


WellnessWellness

Waist Circumference

The risk of developing heart disease and other diseases increases with a waist measurement of over 40 inches in men and over 35 inches in women.

Determine waist circumference by placing a measuring tape snugly around your waist.

Risk Factors for Chronic Diseases

High blood pressure (>140/90 mmHg)High LDL-cholesterol (>130 mg/dl) Low HDL cholesterol (<40 mg/dl) High triglycerides (> 200)High blood glucose (>100 mg/dl fasting) Family history of premature heart diseasePhysical inactivitySmoking


WellnessWellness

Exercise is considered important for maintaining physical fitness including a healthy weight. There are many reasons to exercise.


WellnessWellness

Exercise

To identify your target heart rate according to age range:

http://www.americanheart.org


WellnessWellness

Target Heart Rates

http://www.americanheart.org/

http://www.americanheart.org/

To increase our understanding of how this works complete the Portion Distortion II quiz found at

http://hp2010.nhlbihin.net/portion.


WellnessWellness

Exercise and Nutrition go hand in hand.

http://hp2010.nhlbihin.net/portion

http://mypyramid.gov/mypyramid/index.aspx

Good nutrition includes eating a well-balanced diet. To design an eating plan for yourself:


WellnessWellness

Nutrition



To take care of yourself, it is important to achieve and maintain a balance between work and your personal life.

Reduce the chance of burnout at work, stress and the development of certain chronic diseases.


WellnessWellness

Balance


WellnessWellness

Balance

Accept help to balance your life

Consider what is right for you

Define your top five priorities

Protect your private time

Plan fun and relaxation


WellnessWellness

Religious and spiritual communities can provide a ready-made support system at times when it is most needed. Caring for others and receiving care and compassion, will bring you comfort and healing if you open yourself to this possibility.

Spirituality

Questions?

MAJ Karen [email protected]

804-734-8404

www.commissaries.com

CommitmentCommitment

mailto:[email protected]

http://www.commissaries.com/

Customers, Workforce, Partners Raving Fans! DeCA's VISION will focus on people - all working...

Documents

Transcript of Customers, Workforce, Partners Raving Fans! DeCA's VISION will focus on people - all working...