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Customers Before Code – CodeStock 2015
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Transcript of Customers Before Code – CodeStock 2015
#CODESTOCKCBC
CUSTOMERS BEFORE CODE
UNDERSTAND YOUR MARKET BEFORE YOU BUILD YOUR PRODUCT
SHAWN YEAGER
CODESTOCK – JUNE 11, 2015
#CODESTOCKCBC
HOUSEKEEPING
#CODESTOCKCBC
@SHAWNYEAGER
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#CODESTOCKCBC
YOUR CUSTOMERS KNOW BEST
#CODESTOCKCBC
MOST STARTUPS
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#CODESTOCKCBC
“UBER'S VALUATION JUMPED $15 BILLION IN A SINGLE WEEK,
ACCORDING TO ONE BILLIONAIRE HEDGE FUND MANAGER”
BUSINESS INSIDER, MAY 18, 2015
#CODESTOCKCBC
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#CODESTOCKCBC
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FORTUNE.COM
#CODESTOCKCBC
THIS SHIT IS HARD
#CODESTOCKCBC
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1
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OPPORTUNITY
#CODESTOCKCBC
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#CODESTOCKCBC
“A STARTUP IS AN ORGANIZATION FORMED TO SEARCH FOR A
REPEATABLE AND SCALABLE BUSINESS MODEL.”
–STEVE BLANK
#CODESTOCKCBC
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#CODESTOCKCBC
“LEAN STARTUP ISN'T ABOUT BEING CHEAP [BUT IS ABOUT] BEING LESS
WASTEFUL AND STILL DOING THINGS THAT ARE BIG.”
–ERIC RIES
#CODESTOCKCBC
WHAT LEADS TO WASTE?
BOILING THE OCEAN – BUILDING TOO MUCH TOO SOON
EXPECTING UNREALISTIC CHANGES IN USER BEHAVIOR
LETTING ONE BIG CUSTOMER/PARTNER DRIVE PRODUCT
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#CODESTOCKCBC
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#CODESTOCKCBC
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#CODESTOCKCBC
CUSTOMER DEVELOPMENT ≠
PRODUCT DEVELOPMENT
#CODESTOCKCBC
#CODESTOCKCBC
DO
HAVE A PLAN
INTERVIEWS IN PERSON
TAKE NOTES
KEEP GOING UNTIL YOU HAVE “FIT”
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#CODESTOCKCBC
DON’T
USE A SURVEY
USE THE PHONE
WING IT
LET THE RESULTS COLLECT DUST
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#CODESTOCKCBC
RESOURCESMARKET-BY-NUMBERS.COM/CUSTOMER-DEVELOPMENT/
LEANSTACK.COM/CUSTOMER-DEVELOPMENT-GETTING-STARTED/
BUSINESS MODEL GENERATION
LEAN STARTUP
RUNNING LEAN
THE MOM TEST
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Q&A@SHAWNYEAGER
BACKPORCHGROUP.COM
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