Customer Value Creation

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Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. CUSTOMER VALUE CREATION: A PRACTICAL FRAMEWORK J Brock Smith; Mark Colgate Journal of Marketing Theory and Practice; Winter 2007; 15, 1; ABI/INFORM Global pg. 7

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Customer Value Creation

Transcript of Customer Value Creation

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

CUSTOMER VALUE CREATION: A PRACTICAL FRAMEWORKJ Brock Smith; Mark ColgateJournal of Marketing Theory and Practice; Winter 2007; 15, 1; ABI/INFORM Globalpg. 7

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

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