Customer Success Story: Curves - Jacob Stark
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Page 1 © 2014 Marketo, Inc. #MKTGNATION14 Jacob Stark Director of Digital Strategy Curves | Jenny Craig
description
Jacob Stark, Director of Digital Strategy at Curves, shares how Marketo's marketing software has benefited him and his company.
Transcript of Customer Success Story: Curves - Jacob Stark
Page 1 © 2014 Marketo, Inc. #MKTGNATION14
Jacob StarkDirector of Digital StrategyCurves | Jenny Craig
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• Communication beyond 9-5
• Right message, right person, right time
• Profit-driven marketing
Why Marketing Automation
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• Today’s thought leader?
• Tomorrow’s innovator?
• Don’t delay the inevitable
How to Evaluate & Choose a Platform
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• Marketing• IT• Operations/Sales• Leadership
Earning Buy-In From Peers
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Why Curves Chose Marketo
+
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• What to expect• Make life easier…• Get conversational
Getting Setup
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Getting Help
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Digging Deeper
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Invest Your Time
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Plan Your Work… Work Your Plan
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The Success Curves Has Seen
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• Better tracking• Increased flexibility• More personal• Doubled conversion
rate• Everyone wants in
The Success Curves Has Seen
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Q&A
Jacob StarkDirector of Digital StrategyCurves | Jenny Craig
@kratSbocaJlinkedin.com/in/kratSbocaJ
