Customer Sharing: LnData
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Transcript of Customer Sharing: LnData
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© 2016, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
麟數據科技創辦人 & 技術長佘志龍
5/20/2016
跨屏商機,大數據雲端引爆
LnData -數位行銷大數據顯學
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Agenda
• About LnData
• Deal with real-time Ads traffic
• How LnData leverage AWS?
• 3rd-party certified Ads Tracking over the world!
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About LnData
LnData 專精於技術,透過創新的軟體服務平台與公正第三方的角色,成為串接品
牌、媒體、代理商與消費者的關鍵數據樞紐,讓行銷計劃中的每一次曝光、觸及與
互動能完美呈現,以資料科學的方法整體優化您寶貴的行銷資源。
我們是 LnData 麟數據科技,領先的雲端大數據解決方案專家。
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Consumer Journey Getting Complex
Outdoor
VerticalsVideo
Blog
Search engine
Recommendation
App stores
APPAds
LINE
Console
TV
Campaign site
BBS SNS
PromotionIn-app Ads
Web download sites Payment tools
Offer wall
See Aware Interest Click Download Play Purchase Share
community
CTV LCD
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P.O.E.S. Model Ensures Holistic Measurement
Paid Media Owned Media Earned Media Sales Platform
Ad Tacking :
Impression
Click
frequency
Site Tacking :
Source
Consumer
Profile
Solcial Listening:
Tweet
Retweet
Reviews
E-Commerce :
Sales
Comments
Sentiments
Advertising Communication
and Engagement
Share iWOM Purchase
Comments
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Customer Identity Data through Ads tracking
CONNECT COLLECT CONVERSION
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Holistic Measurement in Digital World
Impression Click Landing Engagement
• Impression
Frequency
• Unique Impression
• Viewable Impression
• TA Profile
• IGPR, Reach
• CPM
• Time, Geo
dimensions
• Click
Frequency
• Unique Click
• CTR
• CPC
• Time, Geo
dimensions
• Unique Visitor
• Page View
• Landing Rate
• Ave. Time
Spending
• Bounce Rate
• Device
information
• Key Engagement
Performance
• Conversion Rate
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數位行銷大數據顯學
• About LnData
• Deal with real-time Ads traffic
• How LnData leverage AWS?
• 3rd-party certified Ads Tracking over the world!
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Deal with real-time Ads traffic - Display Ads
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Deal with real-time Ads traffic - Video Ads
影音廣告已成為主流即時追蹤觀看行為與效益
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Deal with real-time Ads traffic - Video Ads
影音廣告搭配社群討論跨媒體大數據分析
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Deal with real-time Ads traffic - data collect
Data sources Data collection Rea-time analytics Result Store
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Deal with real-time Ads traffic - The challenges
Data sources Data collection Rea-time analytics Result Store
machine learning algorithms
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Deal with real-time Ads traffic - The challenges
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Why LnData go for AWS cloud on Day 1
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Why LnData go for AWS cloud on Day 1
1. On the Go Pricing
2. Performance
3. Deployment Speed
4. Security
5. Flexibility
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數位行銷大數據顯學
• About LnData
• Deal with real-time Ads traffic
• How LnData leverage AWS?
• 3rd-party certified Ads Tracking over the world!
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How LnData leverage AWS?
LnData , Digital Platforms Covered by Cutting-edge Technologies.
LnData Track 全面深入行動數位廣告的解決方案
LnData Site 敏捷精美的網站流量分析平台
LnData CSR 多螢優化媒體投放解決方案
LnData QnA專業好用的網路客製化市調平台
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How LnData leverage AWS? Track & Site
廣告數據採集/清洗
Elastic Load
Balancing
Multiple EC2
Instances
NLP、ML
Cluster
Amazon
EMR
Cluster
Amazon EBS
HBase HDFS cluster
Amazon
S3
Amazon
DynamoDB
Amazon
ElastiCache
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How LnData leverage AWS? Mobile SDK
iOS
Android
Node.js
Amazon
Kinesis Amazon
Kinesis–
enabled app
Amazon
DynamoDB
AWS
Lambda
Amazon
S3
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How LnData leverage AWS? Real-time Report
Amazon
S3
Amazon
DynamoDB
Amazon
ElastiCache
Amazon
KinesisCluster
Amazon
ElastiCache
client
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How LnData Identify User from Ads
女生
22歲
台北市
Collection and
Computing
http://v.LnData.com/i/a10409,b200028816,c1304,i0,m202,h
http://c.LnData.com/c/a10409,b200028816,c1304,i0,m101,hLnData追蹤碼
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How LnData Identify User from Ads and Social
1st Party Identity Sample
Data
First Name X X X
Last Name X X X
Email X X
Birthday X
Gender X
City X
State X X
Country X X X
Zip Code
Interests X
Likes X
Activities X X
Education X X
Work X X X
Relationship X
Registration Data
Traditional Registration
Progressive Profiling
Conditional Profiling
Behavioral Data
Purchases
Ad Clicks
Page Views
Shares
Comments / Reviews
Data
System Data
Location
Time
IP Address
Opt-ins1st
party
DataAds
Data
Likes &
Interests
Favorite Movies
Favorite Music
TV Shows
Sports Teams
Education
Workplace
Purchases
PreferencesLocation
Shipping Information
Check-ins
Devices
View through
Opt-ins Favorite Books
Subscriptions
Work History
Time Spent
Conversion Rate
透過第三方廣告監測收集識別資料,結合第一方使用者,達到最大覆蓋率,再藉由LnData技術使客戶擁有
1st party DMP
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Benefits using AWS
We will utilize the following components to architect a
solution on AWS:
AWS EC2 : Collect Ads data during several campaigns.
AWS Redshift : Explore complex Ads behavioral model.
Amazon EMR : Dynamic MapReduce cluster sizing.
Amazon Spot Instances : Lower costs.
AWS CloudFormation : Deploying LnData cross regions.
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數位行銷大數據顯學
• About LnData
• Deal with real-time Ads traffic
• How LnData leverage AWS?
• 3rd-party certified Ads Tracking over the world!
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3rd-party certified Ads tracking over the world
template
AWS
CloudFormation
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3rd-party Ads Tracking SaaS platform
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Report on AWS
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Report on AWS
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LnData
全媒體跨屏貫通,與社群網路聆聽技術
LnData
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Thank you!