CUSTOMER RETENTION - Perzonalization€¦ · come back to your website, is what sustains the growth...
Transcript of CUSTOMER RETENTION - Perzonalization€¦ · come back to your website, is what sustains the growth...
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WHAT DO ECOMMERCE OWNERS THINK?
Acquir ing more customers , gett ing more website traff ic and str iv ing for a h igher
convers ion rate is what you need for your new e-business .
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making the customers come back to your website, is what sustains the growth of your business in the long run.
THE REALITY, HOWEVER IS
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THE CRUXOF THE
MATTER
Customer retention is as important (if not more) as customer acquisition, especially, when it comes to eCommerce businesses.
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80% of businesses rely on email marketing to retain customers.
A STAGGERING STATISTICS
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Emails are personal and are trackable. 1WHY ARE
EMAILS SO POPULAR? People love it when they receive
mails from their favorite brands. 2
It builds a certain kind of relationship between the customers and their desired brands.
3
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A RECENT FINDING SAYS, The most common reason why businesses lose
customers is because of lack of customer contact and relationship building. Emails solve
this problem for brands.
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USE EMAILS TO Address The Card abandonment issue - remind your customers that they have an item pending in their cart. Follow up - send your customers relevant information after they’ve made a purchase.
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USE EMAILS TO As Newsletter – These make your customers feel connected. Send Special offers - Special promotions and offers encourage existing customers to make repeat purchases.
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PERSONALIZATION IS IMPORTANT
Because all you need is to build and maintain a personalized connect with your customers.
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P E R S O N A L I Z A T I O N S T R E N G T H E N S C O N N E C T I O N
It is only this personal touch which helps build a strong relationship between you and your customers.
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A I I S Y O U R A N S W E R
P E R S O N A L I Z A T I O N C O M E S F R O M I N C O R P O R A T I N G A R T I F I C I A L
I N T E L L I G E N C E O N Y O U R E C O M M E R C E W E B S I T E , W H I C H M A K E S T H I S J O B E A S Y .
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T H A N K Y O U
L O O K I N G F O R M O R E C O N T E N T O N E C O M M E R C E ?
D I S C O V E R