CRM @

Customer retention: Customer Relationship Management

With this bonVito module, coupons can be sent via e-mail or text message. The ideal tool for specific marketing promotions.

Clever use of customer databonVito stores every purchase made with the card, thus

collecting valuable data about your customer. Demo-

graphic and behaviour-oriented customer filters serve

for segmenting the customer list and selecting specific

customers for targeted marketing campaigns.

Coupons sent on basis of this customer data are the ideal

means for rewarding customer loyalty, increasing cus-

tomer retention and sales or even for reactivating pas-

sive customers. For example, only those customers can

be selected for a promotion, who were inactive for more

than four weeks. Or you can surprise loyal customers

with an annual birthday coupon.

The coupons are also an ideal means for increasing the

visitor frequency at times characterized by low sales.

You don’t have enough guests on Monday? Then why not

send them coupons that grant a 10 % discount on all main

courses on Monday. No matter what you are aiming at:

The direct address of customers from your list minimizes

the wastage of your marketing promotions.

Coupons via e-mail or text messageWhen creating a CRM campaign you can select between

a percentage discount, a free product, a credit amount

or a new fixed price. Only those customers can receive

coupons, who registered with a customer card or via the

bonVito app and are thus listed. Your customer is not

sent a barcode or similar item in the e-mail or text mes-

sage, eliminating the need for special receiving devices.

The customer card or the individual code of the bonVito

app is all that’s required to redeem the coupons, as all

coupon promotions are saved. The system automatically

grants the discount offered by e-mail or text message

when the card is read in.

Examples for campaigns:

• “Visit us next Wednesday and receive a free cup of cof-

fee.” (Addressed e.g. to customers who were inactive

for more than four weeks and are to be reactivated.)

• “20 % off all haircuts on Tuesday.” (Addressed e.g. to

customers who visited you for the first time, to reward

them and make them return)

• “At the weekend: Every roll for 25 cent.”

• “10 % off all sorts of bread on Friday.”

Examples for a text message campaign (left) and a birthday coupon via e-mail – with respective

placeholders you can even personalize the messages!

For targeted campaigns without wastage you can select your

customers, e.g. by demographic criteria or sales volume.

• When did customer XY last visit one of my shops?

•Which customers gener-ated a turnover lower than 10 € in the past four weeks?

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