Customer relationship management | Sjain Ventures
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Transcript of Customer relationship management | Sjain Ventures
Customer Relationship Management
Customer relationship management, or CRM, refers to reliable systems, processes, and procedures
that enable firms to raised manage client relationships.
CRM could be a company level strategy that focuses on making and maintaining effective
communication with its customers.
Ideally, a sound CRM strategy should develop an end-to-
end process that encompasses sales, customer service, and marketing.
A productive customer relationship plan will manage all business-related operations and interactions with
customers simultaneously.
It often includes special software programs, known as CRM
programs, that aid companies in tracking and
organizing their customer base.
CRM improves relationships between customers and
firms because it permits a corporation to satisfy the requirements of the customer by
keeping track of their interests and improving product and
services accordingly.
A solid CRM program will increase customer loyalty,
decrease selling prices, and increase revenue and profits.
Essentially, it greatly improves the way your company and sales representative
or other professionals do business with customers.
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