Private & Confidential12/2/2019 1

Customer Intimacy/Price Leadership

Exceptional performance in 2019

2

9M 18 9M 19

+11%

Total Revenue

9M 18 9M 19

+19%

EBITDA

Company

x 8

Java

Ex-Java

By Region

9M 199M 18

+3%

Total Subs

9M 18 9M 19

+10%

ARPU

Company

Revenue Growth 9M

XL Axiata drives operational excellence by focusing on specific

segments with its 2 brands…

3

Youth

Blue Collars

White collars

Strong focus on clear segments… …with good customer perception

Dec 17 Sep 19

x4x2

x3

White Collar Net Promoter Score

716

7

28 3521

Dec 17 Sep 19 Dec 17 Sep 19

11 6 4

2212 10

Student Net Promoter Score

Dec 17 Sep 19 Dec 17 Sep 19 Dec 17 Sep 19

x2x2

x2

XL brand, focused on White Collars, embraces Customer Intimacy

through simplicity

4

One SIMPLE and CONSISTENT product portfolio for White Collars

Xtra Combo

We have introduced product variants that provide customers with additional benefits and help us monetize better

+10 days

DWE Traffic

+16%from Non-Youtube

Adopters of Xtra Combo + Youtube have shown good results

(6 mths cohort)

14% Contribution to Xtra

Combo Revenue

…that can be used to address regional variations in different areas

• Network Priority• Data Rollover• Iflix VIP

• 50% Cashback

+39% Higher RPMB than

similar Xtra Combo

Personalized offers

Omni Channels

All channels integrated

Unique offer based on

customer profile and behavior

using advanced analytics

More personalized

offers for each

subscribers – e.g.

micro-insurance,

F&B, device

protection

Beyond Telco

We have focused on providing the most personalized offers through our CVM

Axis brand, focused on Youth segment, embraces the Price

Leadership through low entry prices and sachet products

5

SACHET portfolio that is focused on low entry prices that cater the need of young people…

• Short Validity packets (as low as 1 day)

• Content based & short validity quota as an up-sell offer (Video, Sosmed, Gaming, Music)

Jan Feb Mar Apr

1,8

May JulJun Aug Sep Oct

1,0 1,2 1,41,8 1,9

2,3 2,5 2,7 2,8

Growth of sachet and short validity packetsIndexed

Axis Sachet &Short validity

1,6

11.15

+59%

Data yield of Axis short validity and sachet vs. published yields

Indexed

… and deliver good growth and yield

Moving forward, XL will focus on the digital transformation

6

t

Future efforts will be driven towards driving engagement in MyXL and Axisnetthrough exclusive features (like XtraKuota Zero)…

…and moving towards cognitive/AI

Dynamic, Customized Product Offering

➢ Use big data & offer custom app bundles

Main Kuota

Youtube Kuota

Instagram Kuota

3GB

5GB

3GB

Digital Media Integration

➢ Expand exposure of 1-to-1 offer via Digital

Dynamic pricing for our mass products

➢ Dynamic pricing based on advanced analytics for our regular portfolio

Retail Outlet CVM

➢ Offer personalized offers also to our retail partners

Ambition: 5%

coming from

CVM

supported by

Analytics

…service differentiation and loyalty schemes…

Ambition to grow to 30-

40% of revenue by 2022

7

Thank you