Customer handling

Customer handling and customer loyalty in marketing

Trainings by Vidya Bhagwat

Objectives of this chapter

• The objectives of this chapter is to make you understand about the customer handling process and customer loyalty in internet marketing.


Introduction:

• Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling that product or service.

• Marketing can be looked at as an organizational function and a set of processes for creating, delivering and communicating value to customers, and customer relationship management that also benefits the organization. Marketing is the science of choosing target markets through market analysis and market segmentation, as well as understanding consumer behavior and providing superior customer value.


• From a societal point of view, marketing is the link between a society's material requirements and its economic patterns of response. Marketing satisfies these needs and wants through exchange processes and building long term relationships.

• Marketing may be defined in several ways, depending on the role of the advertised enterprise in relation to the strategic role in positioning the firm within its competitive market. The main definition[citation needed] is often credited to Philip Kotler, recognized as the originator of the most recent developments in the field, for the works that appeared from 1967 to 2009, with the latest work born from the last economic crisis: Chaotic.


Introduce to your website using search engines for multiple functions

• Imagine the World Wide Web as a network of stops in a big city subway system.

• Each stop is its own unique document (usually a web page, but sometimes a PDF, JPG or other file). The search engines need a way to “crawl” the entire city and find all the stops along the way, so they use the best path available – links.

• Crawling and Indexing• Crawling and indexing the billions of documents, pages, files,

news, videos and media on the world wide web.


• Providing Answers• Providing answers to user queries, most frequently through

lists of relevant pages, through retrieval and rankings.

• “The link structure of the web serves to bind all of the pages together.”


These factors help to sell products or services online effectively

• Definition of 'Competitive Pricing‘

• Setting the price of a product or service based on what the competition is charging. Competitive pricing is used more often by businesses selling similar products, since services can vary from business to business while the attributes of a product remain similar. This type of pricing strategy is generally used once a price for a product or service has reached a level of equilibrium, which often occurs when a product has been on the market for a long time and there are many substitutes for the product.


• Tangible Factors• The nature of the business is an important tangible factor in

choosing a location. For example, a home-based business might be suitable for management consultants and real estate brokers because they conduct their business mostly at client sites, but a retail business needs to rent space, preferably in an area with significant walk-in or drive-by traffic. Small-business owners should select locations that allow for expansion and they should review the zoning laws and sign requirements before setting up shop. They should also look into state and local incentives for businesses that build manufacturing facilities in economically depressed areas. Businesses should also allocate space prudently. For example, retail businesses should use low-rent facilities for distribution and administrative functions and reserve prime high-rent locations for merchandising.


These service can be deployed on the network

• Accounting• Advertise• Educate commercial training • Custom broker the financial services, healthcare, remote

health care• Insurance• Market research • Search the labor• Education• The travel services• Design and site maintenance• Management consultaing


The products can buy online:

• The computer products• Books• Electronics• The periodicals etc.• Punch cards:• A punched card, punch card, IBM card, or Hollerith card is a

piece of stiff paper that contained either commands for controlling automated machinery or data for data processing applications. Both commands and data were represented by the presence or absence of holes in predefined positions.


Discount cards:

A discount card is a card or document, often a plastic credit card or paper card, that entitles the holder to discounts on the prices of some products or services. Cards may be issued as part of a loyalty program, offering discounts to existing customers to ensure their continuing custom; they may be offered free of charge, offering a modest discount with the intention of persuading purchasers to patronize participating shops; or they may be sold to members, offering larger discounts—for example, the taste card offers 50% discounts at many restaurants—at a substantial annual cost. Cards may be offered by merchants or groups of merchants, by clubs or associations who negotiate on behalf of all members to obtain benefits, or by official organizations offering concessionary prices to qualifying groups, such as the disabled.


• Use QR codes:

• QR code (abbreviated from Quick Response Code) is the trademark for a type of matrix barcode (or two-dimensional barcode) first designed for the automotive industry in Japan. A barcode is a machine-readable optical label that contains information about the item to which it is attached. A QR code uses four standardized encoding modes (numeric, alphanumeric, byte / binary, and kanji) to efficiently store data; extensions may also be used


• Provide non-monetary rewards:• worker’s compensation Insurance• Unemployment insurance• Social security Insurance• Medicare• Provident Fund• thank-you notes:


• Choosing a template or a custom Goal:

• Choose a Template to see setup suggestions. These templates are designed to help you set actionable Goals that meet standard business objectives. You can edit any template field before saving a Goal.

• Decide what your customer must do:• What behavior do you want to reward? You could reward

customers for each purchase they make. Or, maybe you could reward them for sending you referrals?


• Pitch the head-start as a bonus:

• You can’t skip this step. Giving people a head –start without telling them why they got it will adversely affect the results.


Thank You

Customer handling

Education

Transcript of Customer handling