Vab Dwivedi - Real World E-Commerce and Customer Experience Optimization Practices from Dell.com
Customer Experience for E-commerce
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Transcript of Customer Experience for E-commerce
“ Leaders start with the customer and work backwards. They work vigorously to earn and keep customer trust. Although leaders pay attention to competitors, they obsess over customers.
Amazon Leadership Principles
“
How can your company stand out?
Source: “Econsultancy Quarterly Digital Intelligence Briefing: 2015 Digital Trends”
Adobe and e-consultancy asked this to more than 2,500 marketers around the globe
Marketers’ indicate Customer Experience as the most exciting opportunity of 2015 and the next 5 years
Do you know if you’re delivering
a great customer experience?
Satsum helps businesses to
Improve customer experience
Become more customer-centric
Measure customer experience
A bit about us
Satsum was founded in 2014 by Andy Lees, former senior executive
at Kantar (WPP group)
Satsum technology was developed as a result of Andy’s 20 years
experience in technologies for customer insights
A wide range of companies (from e-commerce to telecom) already
use Satsum to measure and improve their customer experience
This is what Satsum can do for you.
A typical E-commerce Customer Journey
Search
Discovery
Evaluation
Ordering
Delivery
Unboxing
Usage
• SEO• Social media• Emails•Content
• I like how it looks• I want one of these
•Could I get this cheaper elsewhere•Does it do want I want?•Will it fit?
•Courier•Courier support
• Packaging•Conditions
• Product
This is what you probably measure
Search
Discovery
Evaluation
Ordering
Delivery
Unboxing
Usage
Web Analytics
This is how customers decide
Search
Discovery
Evaluation
Ordering
Delivery
Unboxing
Usage
Web Analytics
Full customer experience. Will I go back to purchase more?
There’s no growth without retention. There’s no retention without great customer experiences
Satsum provides the holistic view
Search
Discovery
Evaluation
Ordering
Delivery
Unboxing
Usage
Web Analytics INTEGRATION
Satsum continuously measures the experience across all touchpoints
Satsum is your own customer experience dashboard. Our technology allows you to continuously capture and interpret feedback from different touchpoints, giving you a comprehensive view of the service you provide to your customers.
Satsum continuously collects data and analyzes it in real time
Satsum automatically determines metrics like NPS, Customer Effort Score, and CSAT
Our tool provides modern, pleasant, feedback channels for your customers
We put great effort in designing our interfaces, ensuring your customers have a great experience even when filling a questionnaire. You get more responses, and your brand benefits too.
Helpfulness ofthe agent
Data can be collected from various channels ensuring a wide reach
Mobile Web Email In-store tablet
Integrations
Satsum automatically determines how to improve your customer experience
Satsum technology treats every touchpoint differently, automatically determining which factors drive a good experience and how you’re doing on them.
Satsum automatically determines what drives your customers’ opinion about you. The system also provides actionable recommendations on how to improve
Tracking of your performances over time
Satsum makes E-retailersmore customer-centric
We provide you with a more comprehensive view of the experience you deliver to your customers every day. We determine actionable recommendations for improvement. With so much visibility, you can really start putting your customer at the center of your strategic decisions.
Comprehensive view of customer experience
Improvement recommendations
Performance tracking
How to start with Satsum
Sign up at http://satsum.com and enjoy our 30 days trial
Contact us at [email protected], we are happy to help setting things
up
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