Customer Experience for E-commerce

17
Leaders start with the customer and work backwards. They work vigorously to earn and keep customer trust. Although leaders pay attention to competitors, they obsess over customers. Amazon Leadership Principles

Transcript of Customer Experience for E-commerce

Page 1: Customer Experience for E-commerce

“ Leaders start with the customer and work backwards. They work vigorously to earn and keep customer trust. Although leaders pay attention to competitors, they obsess over customers.

Amazon Leadership Principles

Page 2: Customer Experience for E-commerce

How can your company stand out?

Source: “Econsultancy Quarterly Digital Intelligence Briefing: 2015 Digital Trends”

Adobe and e-consultancy asked this to more than 2,500 marketers around the globe

Marketers’ indicate Customer Experience as the most exciting opportunity of 2015 and the next 5 years

Page 3: Customer Experience for E-commerce

Do you know if you’re delivering

a great customer experience?

Page 4: Customer Experience for E-commerce

Satsum helps businesses to

Improve customer experience

Become more customer-centric

Measure customer experience

Page 5: Customer Experience for E-commerce

A bit about us

Satsum was founded in 2014 by Andy Lees, former senior executive

at Kantar (WPP group)

Satsum technology was developed as a result of Andy’s 20 years

experience in technologies for customer insights

A wide range of companies (from e-commerce to telecom) already

use Satsum to measure and improve their customer experience

Page 6: Customer Experience for E-commerce

This is what Satsum can do for you.

Page 7: Customer Experience for E-commerce

A typical E-commerce Customer Journey

Search

Discovery

Evaluation

Ordering

Delivery

Unboxing

Usage

• SEO• Social media• Emails•Content

• I like how it looks• I want one of these

•Could I get this cheaper elsewhere•Does it do want I want?•Will it fit?

•Courier•Courier support

• Packaging•Conditions

• Product

Page 8: Customer Experience for E-commerce

This is what you probably measure

Search

Discovery

Evaluation

Ordering

Delivery

Unboxing

Usage

Web Analytics

Page 9: Customer Experience for E-commerce

This is how customers decide

Search

Discovery

Evaluation

Ordering

Delivery

Unboxing

Usage

Web Analytics

Full customer experience. Will I go back to purchase more?

There’s no growth without retention. There’s no retention without great customer experiences

Page 10: Customer Experience for E-commerce

Satsum provides the holistic view

Search

Discovery

Evaluation

Ordering

Delivery

Unboxing

Usage

Web Analytics INTEGRATION

Page 11: Customer Experience for E-commerce

Satsum continuously measures the experience across all touchpoints

Satsum is your own customer experience dashboard. Our technology allows you to continuously capture and interpret feedback from different touchpoints, giving you a comprehensive view of the service you provide to your customers.

Satsum continuously collects data and analyzes it in real time

Satsum automatically determines metrics like NPS, Customer Effort Score, and CSAT

Page 12: Customer Experience for E-commerce

Our tool provides modern, pleasant, feedback channels for your customers

We put great effort in designing our interfaces, ensuring your customers have a great experience even when filling a questionnaire. You get more responses, and your brand benefits too.

Helpfulness ofthe agent

Page 13: Customer Experience for E-commerce

Data can be collected from various channels ensuring a wide reach

Mobile Web Email In-store tablet

Integrations

Page 14: Customer Experience for E-commerce

Satsum automatically determines how to improve your customer experience

Satsum technology treats every touchpoint differently, automatically determining which factors drive a good experience and how you’re doing on them.

Satsum automatically determines what drives your customers’ opinion about you. The system also provides actionable recommendations on how to improve

Tracking of your performances over time

Page 15: Customer Experience for E-commerce

Satsum makes E-retailersmore customer-centric

We provide you with a more comprehensive view of the experience you deliver to your customers every day. We determine actionable recommendations for improvement. With so much visibility, you can really start putting your customer at the center of your strategic decisions.

Comprehensive view of customer experience

Improvement recommendations

Performance tracking

Page 16: Customer Experience for E-commerce

How to start with Satsum

Sign up at http://satsum.com and enjoy our 30 days trial

Contact us at [email protected], we are happy to help setting things

up