CUSTOMER ENGAGEMENT THROUGH DATA DRIVEN DISPLAY MARKETING

CUSTOMER ENGAGEMENT THROUGH DATA DRIVEN DISPLAY MARKETING

Gourav Chindlur Co-Founder and COO

Vizury

CUSTOMER ENGAGEMENT IS CRITICAL TO BUSINESS SUCCESS

Company Confidential – All Rights Reserved

Large number of Brands/Choices available to customers

Lengthy purchase path, Consumers can drop off at any stage

Businesses to need spend money upfront, budget leaks

New customers at scale, Repeat Purchases is Key

Budget Leaks

70%+ of traffic from paid marketing

95%+ visitors leave without engaging

Your Website

PERSONALIZATION IS THE KEY TO EFFECTIVE CUSTOMER ENGAGEMENT


Traditional Data & Analytics – Aggregated Data

New Age Data & Analytics – Individual Data

Track, understand every individual based on

his/her needs, preferences and behavior

Personalize the user experience at every touch

point including your website, social properties

and especially your marketing activities

LEARN ABOUT YOUR CUSTOMERS AT EVERY DIGITAL TOUCHPOINT


WEBSITE VISITOR DATA

DATA FROM SOCIAL MEDIA PROPOERTIES CRM DATA

MOBILE APP DATA 3rd PARTY DATA (Price Comparison Website)

PREVIOUS MARKETING CAMPAIGN DATA

REACH USERS THROUGH MULTIPLE AVENUES IN REAL TIME


CASE STUDY – NETSHOES

Among Brazil’s largest eCommerce Company

Among Brazil’s largest spender on digital advertising

Sell more than 70,000 products

Almost 1,000,000 Unique visitors per day

GOALS

Maximize results from SEO, Affiliate, SEM Marketing campaigns Performance in LATAM and other markets Engage users for improved brand awareness and recall


HOW WEBSITE VISITOR DATA WORKS FOR MARKETING?

2. Drops off, Continues browsing other sites 1. Prospect searches for a product/s on your site


3. Engage

Prospect with Personalized Banners

4. Single Click takes

prospect back to the site & convert

EXAMPLE – PERSONALIZED CREATIVE BANNERS

Product Image

Call to Action

Offer Price

Brand, Product & Description

Recommendations


CAMPAIGN RESULTS

**As per data provided by the customer & Campaign statistics


Std. Re-targeting

Std. Re-targeting

Std. Re-

targeting

Std. Re-

targeting

CASE STUDY – CHINESE EXPORT B2C CLIENT

China’s major export B2C eCommerce

Company

More than 50,000 SKU’s

Over 100,000 Unique visitors per day

GOALS

Maximize results from SEO, Affiliate, SEM Marketing campaigns

Target users across the world Deliver highly pertinent, personalized messages


EXAMPLE – PERSONALIZED CREATIVE BANNERS


CAMPAIGN RESULTS


**As per data collected using Campaign statistics

ESTABLISHED: 2008, December HQ – Bangalore, India

Privately Held

BUSINESS: Digital Marketing (Technology)

OPERATIONS: India, China, S.E.Asia, Japan, Aus/NZ, Brazil, Poland, M.East, Spain

VC FUNDED: Nokia Growth Partners Inventus Capital & Ojas Ventures

Vizury

Empower businesses to engage their customers and prospects in a 1:1 marketing dialogue by unlocking the value of their digital data through our proprietary technology platform


Visitor Relationship Management (VRM) –

ENTERPRISE CLASS FULLY MANAGED HIGHLY FLEXIBLE RESULT DRIVEN

E- COMMERCE COMPANIES ENGAGING CUSTOMERS WITH VRM


Vizury China Office #1608, Building 6, Wanda Plaza, 93, Jianguo Road, Chaoyang District, Beijing

Gourav Chindlur Co-Founder and COO

[email protected]

Jack Wu Head BD China

[email protected]

CUSTOMER ENGAGEMENT THROUGH DATA DRIVEN DISPLAY MARKETING

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