1

Customer discovery

Customer validation

Customer creation

Company building

2

3

Hypothesis

Bu

ild

hy

po

the

sis Who do

you think are your customers?

Te

st h

yp

oth

esis Interviews

Va

lid

ate

in

form

ati

on Creating a

list of core customers, or pivot!

4

Leading questions

• What are your customers problems?

• How do they priorities those problems?

• How they are dealing with the problems?

• How much they par/willing to pay to solve these problems?

Listen more• Make sure you are building a conversation, and

give your proposed customer the chance to talk, every word counts!

Analyze• Take notes, make sure you have enough data to

analyze when you go back to your working area!

5

6

Hypothesis

Continue

YES!

NO!

7

8

Having your first few customers doesn’t mean you are succeeding!

Some customers are buying your product just because they love trying new stuff!

Building strong connections with your first customers

Listen, don’t defend, don’t sell, make sure to listen

Criticizing your product is not always a bad thing, take the feedback and filter the things that matters

9

10

Develop

Test

Learn

DesignCustomers

study inputs MVP-x

11

Customers

study inputs MVP-x

Design

Develop

Test

Learn

12

4