Customer Development
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Transcript of Customer Development
As much as you think you know what a customer wants, you’re probably wrong
Steve Blank, Serial Entrepreneur and Angel Investor
In interview to the Shoshin Project
The Quest for the Holy Grail
Scalable Start-up
Transition
Company
1 2
Product Development What’s wrong with it?
Concept & Seed
Product development
Alpha & Beta Test
Launch & 1st ship
The four steps to the Epiphany The Customer Development Model
http://steveblank.com/tools-and-blogs-for-entrepreneurs/
You take the blue pill - the story ends, you wake up in your bed and believe whatever you want to believe
You take the red pill - you stay in Wonderland and I show you how deep the rabbit-hole goes
The four steps to the Epiphany The Customer Development Model
http://steveblank.com/tools-and-blogs-for-entrepreneurs/
The four steps to the Epiphany The Customer Development Model
http://steveblank.com/tools-and-blogs-for-entrepreneurs/
The four steps to the Epiphany The Customer Development Model
http://steveblank.com/tools-and-blogs-for-entrepreneurs/
Enjoy...
…or keep working!
Referências
• http://bit.ly/FourSteps
• http://steveblank.com/tools-and-blogs-for-entrepreneurs/
• http://www.slideshare.net/venturehacks/customer-development-methodology-presentation